The global FMCG packaging market size was estimated to be over USD 700 billion in 2017. The demand for FMCG packaging has been growing significantly over the past few years on account of development of the food market in the emerging economies.

                                Global FMCG packaging market volume, 2013-2023 (million tons)

Fast-moving consumer goods (FMCG) are the mass produced affordable products that are sold quickly due to their low prices. They include everyday use durable and non-durable goods such as food & beverages, cosmetics, paper products, toiletries, detergents, plastic goods, and batteries among others.

Packaging makes products attractive and offer complete brand information in the form of product information, logos, images, colours, and graphics. This helps the market players differentiate their products from that of their competitors.

Currently, marketing of products has become more complex and competitive owing to new interesting marketing strategies such as creative graphics on packaging, regulatory compliance and other aspects than basic marketing techniques. In order to improve product visibility in the market, unique technique for packaging has emerged as a tool to make direct impact on consumer awareness about the corresponding product.

                                      Global FMCG packaging market, by material type, 2017 (%)

FMCG packaging materials include paper, plastic, metal, glass and others (textiles and wood). Over the past few years, the global FMCG packaging industry has witnessed several advancements, for instance, the development of laminated aluminum and plastics products. These advancements enhanced the shelf life of food products.

Apart from this, growing awareness about adulteration & tampering is impelling the market players to produce quality and eco-friendly packaging, which is offering major significance to FMCG packaging industry. Furthermore, globalization and increasing cross boarder trades for consumer goods impelled the need for quality packaging to lessen the damages or loss of a product during transportation.

With the rising world population, food consumption is increasing which is further driving the need for high quality food packaging. In addition, constant changes in packaging techniques involve waste prevention, which eventually was generated from change in design or reuse of raw materials and products. Food & beverages are anticipated to account for 552.32 million tons of global FMCG packaging market demand by 2023.

Plastics are the most widely used packaging materials accounting for 64% of the volume consumed in 2017. Plastics have several advantages as a packaging material such as chemical resistance, cost effectiveness and low weight. In addition, combined with a wide range of physical and optical properties such as fluidity and flexibility, plastics can be shaped into sheets, canes and other structures.

In fact, many plastics materials are easy to print, heat sealable, and can be incorporated for production processes where the package is sealed, filled and formed in the same production line. The key drawback of plastics is their variable permeability to vapors, gases, light, and low molecular weight. Plastics can be bifurcated as polyolefin, polyester, polyethylene terephthalate, polycarbonate, polyethylene naphthalate, polyvinyl chloride, polyvinylidene chloride, polystyrene, polystyrene, ethylene vinyl alcohol, and laminates.

The demographic and economic trends are shaping the plastic packaging industry across the globe. The availability and cost of polymer materials is posing a key impact on the effectiveness of plastic packaging processors. Polymer costs have been extremely volatile and there has been a major fluctuation in availability since 2014.

OEMs and retailers are reacting to consumers’ demand for sustainable packaging to reduce the harmful impacts on environment in several ways. Also, introduction of bio-degradable plastics from natural sources such as wood, sugarcane, etc. are few steps towards producing eco-friendly packaging materials. Also, decreasing the weight of the packaging material by reducing material usage without impairing pack performance and using recycled plastics are further driving the FMCG packaging market.

Increasing food waste and food safety issues are becoming significant issues for regulatory authorities especially in the US and Europe. Therefore, adoption of flexible and efficient packaging can minimize the food waste and food safety issues as well as transportation costs between the packer/filler, converter, supplier/retailer and end user. It not only occupies less space than rigid packaging but can also be fabricated from rolls and sheets directly at the filling location, thus minimizing the overall transportation costs of ready-formed empty rigid packaging.

The presence of various companies including Ball Corporation, Crown Holding, Amcor Limited, and Sonoco Products Company among others has resulted in catering to this growing demand. Furthermore, Crown Holdings geographic footprint is a key competitive advantage. The company built this footprint by making strategic investments in their infrastructure in both established and emerging markets, ensuring they have capacity when and where their customers need it. Such approach of investing into infrastructural facilities around the world makes a competitive strategy variant from their competitors.

Key segments of the global FMCG packaging market

Material Type Overview, 2013-2023 (Kilo Tons, USD Million)

• Paper & Paperboard
• Plastic
• Metal
• Glass
• Others

End-use Industry Overview, 2013-2023 (Kilo Tons, USD Million)

• Food & Beverages
• Cosmetic & Personal Care
• Others

Regional Overview, 2013-2023 (Kilo Tons, USD Million)

• North America
  • US
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Benelux
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
    • Indonesia
    • Thailand
    • Philippines
    • Malaysia
    • Rest of Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Colombia
  • Rest of Latin America
• Middle East & Africa (MEA)
  • Saudi Arabia
  • South Africa
  • Turkey
  • Rest of MEA

Reasons for the study

• The study evaluates the movement and dynamics of the global FMCG packaging market across several geographical regions
• While studying the end-use industry, we witnessed that FMCG packaging was attaining tremendous popularity, especially through different social media platforms
• The manufacturers entering the global FMCG packaging market has been increasing over the last years, thus, making packaging business as lucrative opportunity, especially in untapped marketplace such as Middle East & Africa

What does the report include?

• The study on the global FMCG packaging market includes qualitative factors such as drivers, restraints, and opportunities
• Additionally, the market has been evaluated using the value chain and Porter’s Five Forces’ analysis
• The study covers qualitative and quantitative analysis of the market segmented on the basis of product, type, and distribution channel. Moreover, the study provides similar information for the key geographies.
• Actual market sizes and forecasts have been provided for all the above-mentioned segments
• The study includes the profiles of key players in the market with a significant global and/or regional presence

Who should buy this report?

• The report on the global FMCG packaging market is suitable for all the players across the value chain including raw material suppliers, FMCG packaging manufactures, distributors, suppliers, retailers, and packaging companies
• Venture capitalists and investors looking for more information on the future outlook of the global FMCG packaging market
• Consultants, analysts, researcher, and academicians looking for insights shaping the global FMCG packaging market