FMCG packaging market is a fast transitioning ball game altogether, on the back of prying environmental concerns contributed by heaping plastic waste and landfill accumulations. Additionally, evolving consumer demands for more convenient packaging solutions mimicking their changing demands besides environmental viability are likely to translate growth opportunities in FMCG packaging market. As consumer base is an ever changing forum, FMCG packaging is largely influenced by growing demands for convenient packaging for food and beverages alike. Factors such as growing women workforce as well as larger number of nuclear families tend to further translate demand spike for easy and functional packaging formats.
Improved global economy and emerging middle class populations to bode well with fast paced alterations in FMCG packaging. A new trend catching up is flexible packaging. Novel closure techniques such as zip-locks have emerged as new additions in the packaging landscape. Flexible packaging therefore is likely to override prolonged dependence on rigid packaging solutions that has constantly led to tremendous waste burden in recent decades.
Managing plastic waste menace has been garnering considerable attention in recent years amongst leading players in FMCG sector. As consumers are becoming more enlightened about sustainable packaging solutions, and the irreversible implications of plastic waste on environment, FMCG behemoths are fast banking upon novel packaging materials such as cellulose based bioplastics to align with sustainable packaging objectives in FMCG packaging landscape. Cellulose based bioplastics are sourced from plant based cellulose and crop waste that have negligible implications in environment, thus propelling growth in FMCG packaging market.
Optimal packaging solutions to render optimal neutrality and sufficient impact resistance against microbe, chemical, and mechanical deterrents has been phenomenal in F&B industry, propelling onward rising trail in FMCG packaging landscape. Besides advertising investments and portfolio diversifications, FMCG manufacturers are investing towards flexible packaging solutions to entice larger audiences and consumers. Flexible packaging solutions such as pouches, films, foils are some of the most sought after flexible packaging solutions that render superlative convenience and better shelf life besides entailing environmental viability.
One of the most promising flexible packaging solutions is stand-up pouches that encompass a regular laminate frame and are suitable for recycling. RPC has recently launched its latest X-EnviroPouch based on innovative PE film with advanced moisture, oxygen, and barrier technologies. These are absolutely recyclable to cater to the pressing needs for sustainable packaging in FMCG sector. Besides environmental viability, this latest addition from RPC offers versatile display features to entice larger consumer attention.