The global mobile analytics market size was estimated to reach over USD 3.6 billion in 2020 and projected to grow at a CAGR of 22.8% over the forecast period.

Mobile analytics is the process of gathering user behaviour data, determining intent from those indicators, and taking action to increase retention, engagement, and conversion. Mobile web analytics are included in this topic, however it mostly focuses on analytics for native iOS and Android apps.

Mobile analytics are an important part of the mobile software development life cycle (SDLC), and they continue to assist a live app in production by providing data that can be used to improve user engagement and retention, as well as identify specific functions that will improve the overall user experience (UX). Mobile analytics is necessary for the app's ongoing development as well as the acquisition of crucial business intelligence. A complicated mobile analytics technique can be used to quantify an organization's mobile app strategy.

The increasing penetration of smartphones, the adoption of a diverse variety of mobile applications, and the demand for user retention in mobile applications are some of the primary reasons driving the growth of the mobile analytics market. Privacy worries about the use of mobile data, on the other hand, are a big danger that could limit the expansion of the mobile analytics business. Furthermore, the mobile analytics market is predicted to rise due to rising need for effective app management and the use of various app marketing tactics.

Additionally, the mobile analytics solution allows business owners to remain on top of new trends and make data-driven decisions, which leads to better client engagement and app monetization. Furthermore, the expansion of client brand awareness is aided by the rise of mobile analytics. Furthermore, the programme enables companies to conduct quality assessments

The coronavirus pandemic (COVID-19) has caused enormous issues for governments and societies all around the world. Nonpharmaceutical techniques have also been shown to be critical in avoiding and controlling the COVID-19 outbreak. The geographic spread of the disease has been modelled using anonymized mobile phone data. As a result, researchers and governments in several countries have begun to work with commercial companies, especially mobile network operators and location intelligence firms, to analyse the efficiency of control mechanisms.

The report also emphasizes several distinctiveness of the global mobile analytics industry by valuing the market from value chain breakdown. Moreover, the report encompasses numerous qualitative features of the mobile analytics industry which comprises market restraints, drivers, as well as key industry opportunities. Furthermore, the report offers an inclusive evaluation of the company profiling along with the market rivalry of local and global vendors.

The mobile analytics market has tough competition among the new emerging and pre-established market vendors. Besides, the mobile analytics industry vendors are trying to capture the prospective markets to grab a competitive advantage over the remaining industry vendors. To capture the market, market players are forming agreements, acquiring other companies & startups, mergers & acquisitions,  partnerships & collaboration, and escalating their business existence.

In 2020, the retail and e-commerce segments are expected to account for a large portion of the market. Mobile devices are expected to account for more than 75% of internet traffic by 2022, and this number is expected to continue to rise. Many end-user industries, particularly the retail industry, have been lured to use mobile devices as a substantial marketing platform as a result of this. For merchants, mobile is a critical marketing channel. In the retail sector, particularly in e-commerce operations, mobile analytics solutions are expected to be in high demand. The efforts of e-commerce enterprises to create personalised shopping experiences are expected to drive enormous revenues in the global mobile analytics industry.

In terms of revenue, North America dominated the global mobile analytics market in 2020. Because of their cost-effectiveness and scalability, consumer analytics solutions have seen a high acceptance rate in the region. The mobile analytics market in Asia-Pacific is estimated to grow at the quickest rate throughout the forecast period. There is a growing demand for mobile marketing analytics in the retail and e-commerce sectors to give tailored notifications to customers.

The major players of the global Mobile Analytics market are Microsoft Corporation, Adobe Systems Incorporated., International Business Machine Corporation, Webtrends, Inc., Yahoo! Inc. (Flurry Analytics), Amazon Web Services Inc., Tune, Inc., Google, Inc., Mixpanel, Inc., and Localytics Company, and others. Renowned companies are offering new and modern Mobile Analytics software solutions. In addition, the previously recognized as well as new market players are approaching the market with advanced and new strategic services and solutions and to remain competitive in the global market.

Segment Overview of Global Mobile Analytics Market

Types Overview, 2019-2028 (USD Billion)

• Mobile Advertisement and Marketing Analytics
• In-App Behavioral Analytics
• Application Performance Analytics
• Others

Deployment Models Overview, 2019-2028 (USD Billion)

• Cloud
• On-premise

Industry Vertical Overview, 2019-2028 (USD Billion)

• Media & Entertainment
• Banking, Financial Services, and Insurance (BFSI)
• Retail and e-Commerce
• Transportation and Logistics
• IT & Telecommunication
• Others

Regional Overview, 2019-2028 (USD Billion)

North America

• U.S.
• Canada

Europe

• UK
• Germany
• France
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Rest of Asia-Pacific

Middle East and Africa

• UAE
• South Africa
• Rest of Middle East and Africa

South America

• Brazil
• Rest of South America