Mobile analytics solutions aid in the identification of relevant patterns in data collected solely from mobile sources such as mobile apps, mobile platforms, and mobile internet browsing. Besides, it helps in offering real-time insights, automating processes, and making better business decisions. Mobile is being used by retailers as a potent marketing platform. Mobile analytics solutions are projected to be in high demand in the retail sector, particularly in e-commerce operations. E-commerce companies' efforts to offer tailored shopping experiences are likely to provide significant income to the worldwide mobile analytics market.
The global Mobile Analytics market size is predicted to grow at a rapid pace over the forecast period. This can be ascribed to the growing demand for advanced analytics and BI (Business Intelligence) tools. Besides, the increase in the need for real-time business insights to make faster business decisions is also the key factor driving the market growth for mobile analytics.
However, increasing data security concerns are hampering the market growth. Furthermore, the increase in the adoption of big data, machine learning, NLP, and artificial intelligence is likely to provide lucrative development opportunities for the mobile analytics market in the forthcoming years.
Mobile analytics Market Scope
|Forecast Unit||Value (USD)|
|Revenue forecast in 2028||USD 49 billion|
|Growth Rate||a CAGR of 28% during 2021-2028|
|Segment Covered||Type, Deployment, Industry, Regions|
|Regions Covered||North America, Europe, Asia Pacific, South America, and MEA|
|Key Players Profiled||Webtrends, Flurry, Mixpanel, and Localytics.|
Key Segments of the Global Mobile Analytics Market
Type Overview, 2019-2028 (USD Million)
- Mobile Advertising and Marketing Analytics
- In-App Behavioral Analytics
Deployment Overview, 2019-2028 (USD Million)
Industry Vertical Overview, 2019-2028 (USD Million)
- Media and Entertainment
- Retail and E-commerce
- Transportation and Logistics
- IT and Telecommunication
Regional Overview, 2019-2028 (USD Million)
- Rest of Europe
- Rest of Asia-Pacific
Middle East and Africa
- South Africa
- Rest of Middle East and Africa
- Rest of South America
Reasons for the study
- The purpose of the study is to give an exhaustive outlook of the global Mobile Analytics market. Benchmark yourself against the rest of the market.
- Ensure you remain competitive as innovations by existing key players to boost the market.
What does the report include?
- The study on the global Mobile Analytics market includes qualitative factors such as drivers, restraints, and opportunities
- The study covers the competitive landscape of existing/prospective players in the Mobile Analytics industry and their strategic initiatives for product development.
- The study covers a qualitative and quantitative analysis of the market segmented based on Type , Deployment, and industry vertical. Moreover, the study provides similar information for the key geographies.
- Actual market sizes and forecasts have been provided for all the above-mentioned segments.
Who should buy this report?
- This study is suitable for industry participants and stakeholders in the global Mobile Analytics market. The report will benefit Every stakeholder involved in the Mobile Analytics market.
- Managers within the Mobile Analytics industry looking to publish recent and forecasted statistics about the global Mobile Analytics market.
- Government organizations, regulatory authorities, policymakers, and organizations looking for investments in trends of the global Mobile Analytics market.
- Analysts, researchers, educators, strategy managers, and government institutions looking for insights into the market to determine future strategies.
Frequently Asked Questions (FAQ) :
Over the past few decades analytics has evolved from code-based conventional analytics structure to automated structure. With the growing adoption of numerous technologies, analytics is no more limited to a particular department and being adopted across a wide range of industries and their business processes.
Advanced technologies such as artificial intelligence, machine learning, and data science enable Mobile Analytics to prepare data, generate insight, and visualize them which further allows businesses to make better decisions. Moreover, Mobile Analytics also boosts business intelligence processes through numerous ways such as conversational analytics, task automation, and context-aware insight suggestions. With all these capabilities Mobile Analytics allows organizations to save costs as well as time spent on gathering the data and generating insights manually by the data scientists.
Furthermore, as the adoption of IoT is increasing, the amount of data is being generated at tremendous speed. To store all this data in its natural form is going to be impossible in upcoming years as it also contains a large number of unnecessary things. Hence, Mobile Analytics is expected to help organizations in creating the necessary and useful insights through all such raw data at a faster pace.
The market is consolidated as several major market players currently hold the major market share. However, the market is expected to become fragmented in the forthcoming years as several new market players are emerging from developing countries such as India, Japan, China, and other countries.
Based on the Type segment, the market is bifurcated into in-app behavioral analytics, application performance analytics, mobile advertising and marketing analytics, and others. In 2020, the Mobile Advertising and Marketing Analytics segment accumulated the maximum market share and it is likely to continue its dominance throughout the forecast years. However, the In-App Behavioral Analytics segment is projected to attain major growth throughout the forecast years owing to the increasing adoption of mobile application based analytics in business intelligence.
Based on the deployment, the market is segmented into Cloud, and , On-premise. The cloud segment seized the maximum market share in 2020 and it is likely to maintain its place throughout the forecast years. The growth of this segment is largely ascribed to the growing adoption of advanced technologies in the Retail and E-commerce industry and an increase in the need to provide better mobile analytics to the customers.
Industry Vertical Segment
Based on the industry vertical, the market is segmented into BFSI, media and entertainment, retail and e-commerce, transportation & logistics, IT and Telecommunication, others. The Retail and E-commerce segment gathered the major market share in 2020 and it is likely to continue its dominance throughout the forecast years. The growing need to provide real-time financial insights and automation in BFSI sector are boosting the market growth across banking & financial institutions. However, in 2020, the IT and Telecom industry is expected to experience major industry growth during the forecast years.
The North American region is likely to account for the maximum market contribution during the forecast years. The domination of this region is largely ascribed to the increasing demand among small & medium as well as large enterprises to enhance their business Cloud. However, the Asia-Pacific is likely to gather noteworthy growth through the forecast years 2021-2028. The growth of the Mobile Analytics market in this region is mostly ascribed to the growing adoption of Mobile Analytics by companies in countries such as India, Japan, and China to compete against other regional players.
The major players of the global Mobile Analytics market are Google Inc., IBM, Microsoft, Adobe Systems, Oracle, Amazon Web Services, and Comscore. Moreover, the additional prospective market players in the mobile analytics market are Webtrends, Flurry, Mixpanel, and Localytics. Renowned companies are offering new and modern Mobile Analytics Mobile Advertising and Marketing Analytics solutions. Besides, the previously recognized as well as new market players are approaching the market with advanced and new strategic services and solutions and to remain competitive in the global market.