Cultural preferences, rising interest traditional beverage preservation techniques as well as demand for cost-effective functional drinks.
The global kombucha market size is anticipated to witness growth at a 13% CAGR over the forecast period due to increasing consumer preference for functional beverages on account of their numerous health benefits. Kombucha has recently entered the commercial space with more and more players entering the market to address the potentially growing demand.
Players are actively developing the market via social media and ensuring the visibility of their products in the local farmers market. Moreover, a seamless supply of these products, ensuring replacement of over-fermented bottles in supermarkets, and launching seasonal drinks has resulted in playing a significant role in developing the market. However, the presence of several local drinks such as kvass in Russia, buttermilk in Turkey (Ayran) & India is expected to restrain the market growth for kombucha tea. Nonetheless, the global kombucha market is gaining tremendous traction across the world as an exotic drink.
In 2020, organic accounted for over 90% of the global kombucha market sales. Organic foods & beverages have been gaining tremendous popularity among consumers. Higher nutrient content and freshness of these organic products in comparison to non-organic has resulted in these products being available off the shelf. Though the popularity of organic foods & beverages is huge, their penetration is low with consumers often opting for non-organic products owing to their lower cost and availability.
North America was the largest market for kombucha drink and is expected to witness the fastest growth over the next few years. The US kombucha market was valued at USD 345.5 million in 2017. Asia Pacific is expected to be the second fastest growing market after North America on account of rising consumer demand for increasing consumer disposable income, rising health awareness, and changing lifestyles of consumers. The China kombucha market is projected to witness a significant growth due to cultural preferences, rising interest traditional beverage preservation techniques as well as demand for cost-effective functional drinks.
The competitive landscape of the global kombucha market is highly fragmented owing to the presence of several local players. Typically, the majority of the players cater to their local market with little presence overseas. Companies such as PepsiCo (KeVita), The Hain Celestial Group, Inc., and GT’s Kombucha have a broader presence within the global market.
Key Segments of the Global Kombucha Market
Type Overview, 2019-2028 (USD Million)
Material Overview, 2019-2028 (USD Million)
End-user Overview, 2019-2028 (USD Million)
Distribution Channel Overview 2019-2028 (USD Million)
- Specialty Stores
- Brand Outlets
- Online Sales Channel
- Rest of Europe
- Rest of Asia-Pacific
Middle East and Africa
- South Africa
- Rest of Middle East and Africa
- Rest of South America