The global customer data platform market size is projected to reach a value of USD 6,630.8 million by 2025, growing at a CAGR of 34.5%. Due to the growing demand for determining consumer buying behavior across various industries, the industry is poised to witness high growth. The growing acceptance among organizations of account-based marketing is also anticipated to drive market growth for customer data platforms.
Adroit Market Research report on global customer data platform market gives a holistic view of the market from 2015 to 2025, which includes factors such as market drivers, restraints, opportunities and challenges. The market has been studied for historic years from 2015 to 2017, with the base year of estimation as 2018 and forecast from 2019 to 2025. The report covers the current status and future traits of the market at global as well as country level. In addition, the study also assesses the market based on Porter's five forces analysis and positions the key players based on their product portfolio, geographic footprint, strategic initiatives and overall revenue. Prominent players operating in the global customer data platform market have been studied in detail.
Increasing consumer use of social media, e-commerce channels, blogs and webs enables businesses to gain insight into consumer behavior. These insights help them to determine clients 'changing preference for coming to grips with competitive environments. Such efforts are undertaken primarily by organizations to engage more effectively with consumers and deliver customized products. The manual collection of customer profile information, coupled with information categorization and segmentation, is time-consuming and entails high operating costs. This encourages organizations to invest in a data platform that enables continuous customer engagement and offers unified consumer profiles.
Due to an increasing awareness among marketers of the features and capabilities of such platforms, the importance of a customer data platform among industry participants expanded during the forecast period. Depending on target customers, a customer database was observed as the most critical factor among marketers for modeling campaigns. This resulted in a gradual transformation of a data platform, from type of access to CDPs based on analytics & campaigns. Autonomous data collection and development of customer profiles from first, second, and third-party sources have opened the door for increasing the adoption of a customer information platform.
The main contributor to the global customer data platform market is North America. The customer data platform industry in the region is undergoing considerable progress. In North America, the growth rate is high because the big data technology is being used increasingly, as well as the growing number of vertical data, and the increased investment in data analytics by companies. In order to provide insightful information from structured, unstructured data and stay competitive on the market, organizations in particular in the USA have begun using CDP solutions.
The global customer data platform market is fragmented with the presence of many global and regional players. Key players operating in the global customer data platform market include Oracle , SAP, Adobe , Salesforce, Microsoft, SAS, Teradata, Nice, Dun & Bradstreet , Leadspace, Zylotech, BlueVenn, CaliberMind, Celebrus, Tealium, AgilOne, BlueConic, Lytics, IgnitionOne and Amperity among others
Key Segments of the Global Customer Data Platform Market
Type Overview, 2015-2025 (USD Million)
Organization Size Overview, 2015-2025 (USD Million)
- Small and Medium Enterprises
- Large Enterprise
Deployment Overview, 2015-2025 (USD Million)
- On Premise
- On Cloud
End-users Overview, 2015-2025 (USD Million)
- Media and Entertainment,
- Retail and Ecommerce
- Travel and Tourism
Regional Overview, 2015-2025 (USD Million)
- North America
- United Kingdom
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Central and South America
- Rest of Central and South America
- Middle East & Africa