High attractiveness and abundance of natural elements along with social and economic qualities are expected to provide novel opportunities for the global agro rural tourism market.
The global agrorural tourism market size has boomed in the last decade and is expected to reach approximately USD 115 billion by 2028. Factors such as consumer interests to understand food sources and elaborate agricultural practices are pushing significant growth. Further, with novel outdoor activities and tourist recreation advances are furthering high end growth in global agro rural tourism market. Even during the pandemic there is no slowing down of the market. Agro rural tourism is a type of rural tourism which offers leisure to the visitors, various recreational and several season-specific tourist services offered contribute towards optimistic growth opportunities. Agro rural tourism is usually triggered when farmers voluntarily introduce a range of agriculturally relevant activities to visitor on their lands to generate profit. For example, farm-stays, farm visits, and roadside markets are some of the most common practices. An enterprise or the farmer himself at a farm or ranch conducts recreational activities for visitors to develop additional source of revenue. These practices collectively are referred to as agro rural tourism. The purpose of agro rural tourism is to add economic viability to the agricultural site or land owner by conducting activities of enjoyment, education or active involvement in the farm operations. Encouraging tourists to engage in multiple activities such as picking fruits and vegetables from farm constitute to agritourism.
The future and current progress of the Global agro rural tourism market is outlined by market attractiveness. Key influencing factors of the market attractiveness are the varied opportunities offered. Factors such as plenty opportunities such as ways and means to promote agricultural products, lucrative job opportunities, increasing farmers personal income, and transparency amongst consumers to get hands-on experience of farm activities are driving the global agro rural tourism market. Also, agriculture tourism when coupled with enhanced infrastructure offers around thrice the total return on investment done by the entrepreneurs for promoting their agricultural products and services. However, increased traffic, low budget allocation, insufficient facilities to the visitors are some of the likely factors restraining the growth of the global agro rural tourism market. Furthermore, enhanced infrastructure, support from government for loans and tax benefits, up-skilling programs are furthering the development of entrepreneurs thereby offering ample opportunity for the global agro rural tourism market.
Adroit Market Research report on the global agro rural tourism market offers the current global scenario of agrotourism scenario from 2021 to 2028, which includes factors like major challenges, key destinations, challenges, and opportunities. The historic years considered for the study of the market are years from 2019 to 2020 with base year 2020. The forecast years are from 2021 to 2028. The report assesses the global agro rural tourism market considering the Porter's five forces analysis and market rankings of key players based on products and service offerings, geographical footprint, and annual revenue of the companies.
The new entrants aimed at future expansion plans with multiple offerings in the market have resulted in market competitiveness with the established players. The market is experiencing fierce competition amongst already established and new players. Interestingly, the farmers have remained agile during the pandemic as well implementing changes in their business models to keep visitors attracted and safe while continuing to offer enjoyable agritourism activities.
Depending on type segment, the market is studied on the basis of segments namely on-farm sales, outdoor recreation, agritainment, educational tourism, accommodations, and others. The on-farm sales and outdoor recreation segment gathered the highest share in the historic years as visitors’ interests peaked for the unique experiences offered by the farm owners. These segments are likely to see a considerable growth in the years to come as well.
Depending on application segment market is studied on the basis of segments namely travel agents and direct. Earlier the travel agents segment recorded the maximum market share and is projected to hold better position during the forecast years. The growth of this market segment is mainly ascribed to the growing technology innovation, customized service offerings, and high revenue returns boosting revenue and the overall market.
The China region witnessed major growth in the past and is anticipated to capture good growth in the forecasted years. This is due to increasing investments of agriculture land-owners towards agriculture tourism. At the same time, North America is also projected to record highest growth in the market due to increasing establishment of recreation, entertainment, demonstration farms, agricultural museums etc in the region. These are key factors driving growth of global agro rural tourism market in the region.
Business and organizations that provide agro rural tourism services are Stita Group, Select Holidays, Field Farm Tours Limited, Harvest Travel International, Greenmount Travel, Farm to Farm Tours, Blackberry Farm, Bay Farm Tours, Agrilys Voyages, and Agricultural Tour Operators International. These firms offer distinctive services to the tourists. Global agrorural tourism market players comprise well established with new entrants coming up distinct offerings with the purpose of disrupting the traditional methods of marketing.
Key Segments of the Global Agro Rural Tourism Market
Type Overview, 2021-2028 (USD Billion)
- On-Farm Sales
- Outdoor Recreation
- Educational Tourism
Application Overview, 2021-2028 (USD Billion)
- Travel Agents
Regional Overview, 2021-2028 (USD Billion)
- Rest of Europe
- Rest of Asia-Pacific
- Rest of Latin America
Middle East and Africa