Over the forecast period, the global web content management market is headed to significant development which can be largely be attributed to increased use of the Internet and the proliferation of smartphones. The increase in demand for online and data-driven digital techniques is also expected to boost consumer demand over the forecast period, in order to meet customer requirements effectively. The need to effectively and efficiently handle massive quantities of data has resulted in the creation of many web content management solutions, which are also expected to have a strong impact on business growth in the next several years. Web content management is capable of distributing content across several sites and has been a powerful marketing tool for various organizations. Technological advances and the growth of cloud- web content management solutions improve productivity and client relationships for organizations. These technologies make digital assets easy to access and enhance the workflow, which is also expected to drive business growth. The web content management market will flourish as these technologies allow companies, by reducing repetitive tasks, to generate a high return on investment. Web content management is capable of developing, arranging and accessing websites, delivering up-to-date information, producing and managing information for the publishing and production of key sections of publications.

The global web content management market segmented based on deployment was dominated by on premise segment however, the cloud deployment of Web Content Management is forecasted to grow at the fastest growth rate during 2020 to 2026. The Cloud as a place – along with its complementing software delivery model SaaS (Software as a Service) has become an undeniably growing force in the enterprise. Businesses of all sizes are increasingly adopting different parts of the “stack” and utilizing either traditionally architected software delivered from cloud-based environments or subscribing to software-as-a-service products that are, themselves, delivered from cloud environments. After a decade of usage, adoption of SaaS continues to grow and evolve within the enterprise application markets. As tighter capital budgets demand leaner alternatives, familiarity with the model increases, and interest in platforms as a service and cloud computing grow. Most enterprise IT organizations are becoming familiar with the SaaS and Cloud based offerings across a number of applications – including web content management. Many Web Content Management have matured and developed the ability to publish to multiple channels.

Cloud deployment provides the power and flexibility to marketing to develop powerful new content channels. Then – because it’s cloud-based, that means that the enterprise doesn’t have to extend and build new infrastructure in order to accomplish the new initiative. The cloud infrastructure means that the architecture and ability to scale to a level appropriate for the business is already there. This provides the enterprise with the ability to test these channels or develop slowly – or to jump right in and immediately scale to their global requirements without having to develop their own data center and support infrastructure. This is an incredibly powerful business case for speed and efficiency and empowers the organization to generate business results even faster. Thus the adoption of cloud based web content management solutions is expected to propel the overall global market growth.

The global web content management market segmented based on region was dominated by North America, constituting nearly 73% share of the overall market in 2019.

Due to the high adoption of digital technology among the hospitality industry, North America dominated the market. Furthermore, web content management and on-line site management are used extensively in vertical sectors, such as healthcare and education, especially in the US and in Canada. However, Asia Pacific is expected to exhibit the fastest growth over the forecast period due to rising demand from startups that are emerging in the regions such as India, and Southeast Asia. Growing developments in cloud adoption and accessibility in this area have enabled companies to take business solutions for cloud-based web content management. Moreover, APAC countries recognize the importance of web content management and are incorporating web content management frameworks to allow efficient use of their web content to improve customer engagement and loyalty. The presence of intense competition is raising the need for small and medium enterprises and startups to increase their visibility online. Hence, the adoption of web content management solutions in the regions such as Middle East, and South America is also expected to drive the market during the forecast period.