The global teleshopping market revenue is projected to reach close to USD 48,136.00 Million by 2028. This can be attributed to the increasing number of television viewer in both urban and rural area. In addition, the increasing standard of living and also changing consumer’s interest and preference from the traditional way of shopping to new and innovative form is also boosting global teleshopping market growth. However, online shopping may hinder demand and restrain growth of the global market over the forecast period.
The purchase of goods and services by telephone or through the internet is known as teleshopping. Here, personal visits and correspondence are not considered. The seller selling the product creates a short advertising film that is broadcasted on the television screen. This film consists of a full demonstration of the product’s complete working along with a list of contact numbers in every city. The people who are convinced from the advertisement and feel the required utility of the demonstrated product is present in the product itself, contact the seller on the telephone and make their order for the goods. These goods are then delivered to the respective buyers through either courier or value payable post (V.P.P.). The prime advantage of teleshopping is customer can purchase the product without actually visiting the seller.
This helps to save valuable effort and money. In addition to this, there is a facility present with the customer to make the payment via credit cards. The computer systems have helped to ease the process by playing the recorded messages and then recording the information provided by the customers. There is one downfall in teleshopping though, it fails to offer the opportunity to examine the product before buying by the customer himself. Likewise, the computerized systems used in the teleshopping are expensive.
The major players of the global teleshopping market are Naaptol Online Shopping Pvt. Ltd, ShopHQ, HomeShop18, QVC, Inc., HBN India Telebrands, Shop LC Global Inc., TVC Skyshop Ltd., Jewelry Television, Telemart Shopping Network Pvt Ltd, HSN, Inc., and DEN Snapdeal TV Shop Pvt. Ltd. The teleshopping market comprises well established local as well as global players.
Teleshopping Market Scope
|Forecast Unit||Value (USD)|
|Revenue forecast in 2028||USD 48,136.00 million|
|Growth Rate||CAGR of 1.79% during 2021-2028|
|Segment Covered||Type, Application, Regions|
|Regions Covered||North America, Europe, Asia Pacific, Latin America, Middle East & Africa|
|Key Players Profiled||Naaptol Online Shopping Pvt. Ltd, ShopHQ, HomeShop18, QVC, Inc., HBN India Telebrands, Shop LC Global Inc., TVC Skyshop Ltd., Jewelry Television, Telemart Shopping Network Pvt Ltd, HSN, Inc., and DEN Snapdeal TV Shop Pvt. Ltd.|
Key Segments of the Global Teleshopping Market
Type Overview, 2018-2028 (USD Million)
- Dedicated Channel
Application Overview, 2018-2028 (USD Million)
Regional Overview, 2018-2028 (USD Million)
- Rest of Europe
- Rest of Asia-Pacific
- Rest of Latin America
Middle East and Africa
Reasons for the study
- The purpose of the study is to give an exhaustive outlook of the global teleshopping market. Benchmark yourself against the rest of the market.
- Ensure you remain competitive as innovations by existing key players to boost the market.
What does the report include?
- The study on the global teleshopping market includes qualitative factors such as drivers, restraints, and opportunities
- The study covers the competitive landscape of existing/prospective players in the teleshopping industry and their strategic initiatives for the product development
- The study covers a qualitative and quantitative analysis of the market segmented based on solution, service, and industry vertical. Moreover, the study provides similar information for the key geographies.
- Actual market sizes and forecasts have been provided for all the above-mentioned segments.
Who should buy this report?
- The report on the global teleshopping market is suitable for all the players across the value chain including type and raw material providers, manufacturers, distributors, and other intermediaries across the value chain
- Venture capitalists and investors looking for more information on the future outlook of the global teleshopping market
- Consultants, analysts, researchers, and academicians looking for insights shaping the global teleshopping market
An increasing number of television viewers in both urban and rural area is the key reason driving the demand for teleshopping solutions. Moreover, in recent years the television industry has been experiencing enormous growth as telecommunications and retail industries are gaining more traction. However, these industries cannot afford under-skilled technicians, disorganized communications, and over-scheduled resources. Hence, industries are deploying teleshopping solutions to deal with such issues. For example, telecommunications and networking industries are deploying teleshopping solutions to track their market, increase drivers’ productivity, and reduce costs spent as possible.
In terms of types, the market is bifurcated into dedicated channel and infomercial. The dedicated channel segment is estimated to accrue significant market share over the forecast period. The dedicated channels are separately assigned channels for the broadcast purpose of various advertisements for products. This separate and dedicated channel proves to be more advantageous than another type i.e., infomercials. The prime reason behind being more advantageous is, infomercials are for just a certain period and dedicated channels broadcast for 24x7 around the clock leading to having the highest segment share.
In terms of the application segment, the market is segmented into Television, and Internet. In 2020 the television segment accumulated the major market share and it is expected to do so over the forecast years. On the contrary, the internet segment accumulated the major growth and it is estimated to hold its place over the forecast years. The market growth of the healthcare segment is mainly ascribed to the increasing need to automate the systems and all over the market in various sectors and to enhance productivity.
The North American region dominated the overall market in 2020 and it is projected to keep its position during the forecast years 2021-2028. The market growth in this region is mostly ascribed to the growing need for improved productivity and increased demand in this region. Besides, the increasing standard of living and also changing consumer’s interest and preference from the traditional way of shopping to new and innovative form is also boosting the market growth in this region.