Adroit Market Research - Industry Insights

Stand mixers are one of the most convenient and widely owned kitchen gadget that is dedicated to make tedious tasks seamless. With magnanimous demand spike for effortless cooking aimed at making regular kitchen chores such as kneading, shredding, and mixing easier, stand mixers are witnessing favorable adoption rates.

As opposed conventional hand-held blenders and grinders, stand mixers are latest addition to modern cooking as they are more convenient to use owing to advanced features such as large mixing bowl which limits littering around the kitchen. Slashing from conventional hand blenders ha

Stand mixers are one of the most convenient and widely owned kitchen gadget that is dedicated to make tedious tasks seamless. With magnanimous demand spike for effortless cooking aimed at making regular kitchen chores such as kneading, shredding, and mixing easier, stand mixers are witnessing favorable adoption rates.

As opposed conventional hand-held blenders and grinders, stand mixers are latest addition to modern cooking as they are more convenient to use owing to advanced features such as large mixing bowl which limits littering around the kitchen. Slashing from conventional hand blenders have always remained potential deterrents and made kitchen cleaning tedious. These factors have posed to harness greater adoption of stand mixers as ideal mixing and blending agents, substantially limiting scope for traditional hand held devices and blenders. Additionally, besides convenient feature profile, stand mixers are also coveted for their increased capacity.

Having a range of electrical cooking gadgets such as stand mixers is highly desirable to fit into large scale cooking expeditions. Commercial cooking is highly lucrative business and as per favorable growth opportunities in the food service industry, the market is likely to pump in enormous growth ticking over $75 billion in the coming years, opines a recent study.

In association with plush demands across households for the festive season, corporate meal plans are also going to remain potential growth propellants for a booming food service industry. This upward growth trend is likely to also push up sales for stand mixer market. Rise in quick service restaurants guided by growing preferences amongst millennial population seeking convenient food items are further triggered to perch profits.

Besides palpable growth across matured economies such as the American and European countries, food industry continues to remain robust also across emerging economies such as China wherein growing population is a significant growth factor, besides decisive role of technology in harnessing superlative quality and quantity. Besides regular quick service food industry, rise of theme based restaurants and menus is yet another contributing factor towards relentless rise in food service industry as well as concomitant growth of stand mixers market.

In a nutshell, food service industry is a comprehensive mix of diverse services such as quick service, full service and non-commercial ones. Quick service industry in its most basic form is a compilation of fast food services which serve popular snacks and palatable food items at reasonable prices for people from all social an economic strata.

Full service usually borders around fine dine joints comprising restaurants, cafes and the like. Finally, non-commercial food services are the ones which regularly serve food across public institutions such as hospitals, educational institutes and offices. Irrespective of the type of food services, the industry as a whole is growing rapidly and also constantly evolving to accommodate consumer preferences.

Besides Portfolio Differentiation, Affordable Pricing Brackets to perk up Sales in Stand Mixer Market

Therefore, these food services are actively banking upon expert kitchen equipment such as stand mixers to resonate with growing demands, thus pushing growth in global stand mixers market. Some of the core objectives of food service industry is to comply with both quality and quantity standards in order to remain profitable in the long run. Therefore, to adequately speed up cooking process and also to replace human efforts, food industry is strongly banking upon advanced cooking equipment as stand mixers.

Aligning with consumer preferences, market participants in stand mixer market are investing consistently towards portfolio refurbishments to suit consumer preferences. Additionally, besides portfolio differentiation, some of the frontline market players are also strategizing their pricing brackets to accommodate mass scale buying.

Amazon's KitchenAId stand mixer which has been a favorite amongst cooking veterans as well as novice alike, is about to hit the markets at a much lower price affirmed company spokespersons. This stand mixer model is now available at $260 as opposed to its retail offer price of $416, available for all three color variants of empire red, silver and black. It is a highly priced kitchen equipment, best known for its flawless blending, flexible attachments and spacious bowl size. Also, its convenient cleaning features further makes it more coveted for both small scale and large scale cooking. These developments are positioned to fetch ample growth opportunities for stand mixer market in the foreseeable future.

New Features Such as Ice-cream Accessory Expedites Functional Scope of Stand Mixers

To redefine ice-cream making at home, besides aiding in baking expeditions, stand mixers companies are introducing new and advanced features such as new accessories dedicated for gourmet ice-cream making needs. Besides being creative with flavors, this new ice-cream accessory of stand mixers appropriately meet specific needs.

Additionally, they are compact and can be conveniently stored even in limited space. This latest addition of stand mixers by Smeg comes with a stainless steel bowl and a stand mixer which is highly convenient for storage even in compact kitchens where space is a constraint. Additionally, small batches of ice-creams can also be prepared effortlessly as the bowl suits the purpose. These factors are positioned to create rife growth opportunities for stand mixers market.  

Additionally, the company is further creating ripples with its range of Full Color stand mixers that are available in vibrant colors to suit aesthetic requirements of users. Besides being available in regular stainless steel bowl in black, cream, and red colors, Smeg is also adding a new stand mixer variant with sparkling glass bowl for better visibility. These developments further add value to stand mixer portfolios, allowing the market to grow in strides in the near future.