Virtual Fitting Room is an emerging technology that encourages consumers to try different outfits in a simulated pattern is a virtual fitting room. Instead of individuals trying clothes to verify their choice, a robotic body is used to test clothes, verify, and make choices when shopping while using this technology. The virtual fitting room helps consumers to choose the color, size, fitting, design, and other choices that are important to the purchase a product.

This industry is expected to be dominated by many developments over the next eight years. The key factors driving the growth of the virtual fitting room market is rising popularity and inclination of customers towards online shopping due to its numerous benefits such as a wide variety of options, hazel-free service and economical rates. The increasing focus of retailers towards the implementation of augmented reality (AR) and virtual reality (VR) technologies is expected to boost the virtual fitting room market as it reduces operating costs without compromising on the shopping experience of the customers.

As a result of the increasing application in, apparel, eye wear, jewelry and watches, beauty and cosmetics, others, the demand for global virtual fitting room market is substantially gaining. Moreover, increasing usage of smartphones and rising trend of online shopping owing to shortage of time and attractive offers are also factors projected to drive growth of the global virtual fitting room market. Rising investments for adoption of technological advanced devices in clothing retail industry to enhance customer experience is another major factor expected to fuel growth of the global virtual fitting room market.

lack of awareness about this advanced technology is major factor expected to hamper growth of the global virtual fitting room. In addition, high costs of such type of technology is expected to hinder growth of the global virtual fitting room market. However, the growth of retail and e-commerce players is projected to generate substantial growth opportunities for VFR market.

The global virtual fitting room is segmented on the basis of component, end-user, and applications. In terms of components, the global virtual fitting room market is classified into hardware, software, and services. Hardware segment is further categorized into prefabricated and customized. Software segment is categorized into firmware/platform and mobile application. Services segment is categorized into consulting, integration, and maintenance. Based on the end-user, the market is bifurcated into physical store & virtual store. Physical store dominates the market owing to high deployment 3D image mirror and smart dressing room at stores. However, the increasing adoption of smartphones and smart devices is escalating the demand for virtual store. Based on the application, the market is segmented apparel, eye wear, jewelry and watches, beauty and cosmetics, others. Apparel is expected to grow at the highest CAGR during the forecast period. This can be attributed to the rising preference for trying various apparels/garments at large malls, fashion retailers, and cloth shop.  Additionally, online shopping also has started focusing on customer engagement by adopting advanced body fitting platforms

The global market for global virtual fitting room has intense competition among well developed and new emerging players. Through investing in alliances, mergers, and acquisitions and expanding their markets, these industry leaders seek to achieve a strategic edge over the other participants.

Geographically, the global virtual fitting room market is a wide range to North America, Europe, APAC, South America, and the Middle East & Africa. North America is expected to account for the largest market size during the forecast period. This is attributed as this region has maximum number of smartphone users. Furthermore, the time spent by these users on shopping online is also increasing; hence, to target these large number of customers, retailers are focusing on deploying virtual fitting room solutions into their operations. APAC is expected to grow at the fastest rate during the forecast period owing to adoption of advanced technologies among retail and fashion industries.

The major players of the global virtual fitting room market are Zugara, Total Immersion, True Fit, Metail, 3D-A-PORTER, Magic Mirror, AstraFit, Fit Analytics, Visualook, ELSE Corp, FXGear,   Sizebay, triMirror, MemoMi, SenseMi, Fision Technologies, and Coitor IT Tech. These companies have adopted various organic and inorganic growth strategies, such as new product launches, product enhancements, partnerships, agreements, to further expand their presence in the global market.

Segment Overview of Global Virtual Fitting Room Market

Component Overview, 2018-2028 (USD Billion)

• Hardware
• Software
• Services

End-user Overview, 2018-2028 (USD Billion)

• Physical store
• Virtual Store

Application Overview, 2018-2028 (USD Billion)

• Apparel
• Eye Wear
• Jewelry and Watches
• Beauty and Cosmetics
• Others (Footwear, furniture, and decor)

Regional Overview, 2018-2028 (USD Billion)

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Rest of Asia-Pacific
• Middle East and Africa
  • UAE
  • South Africa
  • Rest of Middle East and Africa

• South America
  • Brazil
  • Rest of South America