The advancement of support for dynamic and interactive emails through various technologies is expected to provide opportunities for the transactional email software market growth
The global transactional email software market size is projected to reach nearly USD 1,010.67 million by 2028. In addition, it is projected to gather a CAGR of above 10.34% over the forecast years 2021-2028. Transactional email is a type of email sent to facilitate an agreed-upon transaction between the sender and the recipient. Transactional emails are usually triggered by a prospect or customer interaction with a website or an app. For example, password resets delivery information and receipts. The software used to either automate or to trigger such emails into the customer inbox is referred as transactional email software. The purpose of transactional emails is to facilitate a transaction, already agreed by the customer. Emails that are sent to promote a brand, product, or service, or generating revenue while acknowledging the bill or post purchase can also be classed under transactional emails.
The future and existing transactional email software market progress are outlined to know the market attractiveness. Key influencing factors focus on the transactional email software of market opportunities over the forecast years. Factors such as the high return on investments and cost-effectiveness of email campaigns are driving the market growth. Also, transactional emails when coupled with marketing email offers around thrice the total return on investments made on marketing campaigns is boosting the global transactional email software market growth. However, repetitive mails are considered under commercial email or 'spam' irritates consumers is likely to hamper the market growth. Furthermore, the advancement of support for dynamic and interactive emails through various technologies is anticipated to be an opportunity for the transactional email software market.
Adroit Market Research report on the global transactional email software market gives a holistic view of the market from 2018 to 2028, which includes factors such as market drivers, restraints, opportunities, and challenges. The market has been studied for historic years from 2018 to 2020, with the base year of estimation as 2020 and forecast from 2021 to 2028. The report covers the current status and future traits of the market at the global as well as country level. Also, the study assesses the market based on Porter's five forces analysis and positions the key players based on their product portfolio, geographic footprint, strategic initiatives, and overall revenue. Prominent players operating in the global anti-slip s additives market have been studied in detail.
The transactional email software market has solid competition amongst the already well-known and new market players. Also, the transactional email software industry players are pursuing potential markets to seize a competitive lead among the other industry players by forming mergers & acquisitions, agreements, acquiring other companies & new startups, establishing collaboration & partnerships, and growing their business existence.
Based on the Type segment, the market is bifurcated into On Premise and Cloud Based. In the year 2020, the Cloud Based segment gathered the major share and it is likely to maintain its position during the forecast years. The aforementioned advantages coupled with flexibility in accessing mails remotely is expected to increase the market value for the cloud based transactional email software market in the forecasted period.
The China region is projected to accumulate the highest growth during the forecast years. Successful customer lifecycle marketing hinges on detailed insight into the customer base to determine the status of each customer. To achieve this, companies need data and transactional emails are capable to convert a number of touch points datasets into business insights. This is one of the major factors driving the china transactional email software market in the forecasted period. However, the North American region held the highest market share in 2020 and it is projected to remain dominant during the forecast years 2021-2028.
The major players of the global transactional email software market are Open X-Change, Synacor Inc., Deluxe Corporation, Zoho Corporation, atmail, Rackspace Technology, Synchronoss Technologies, Linux Magic Inc., Verizon Communications Inc., Amazon.com Inc., Tucows Inc., SmarterTools Inc., and Everyone.net. The transactional email software market comprises well established local as well as global players. In addition, the previously recognized market players are coming up with new and advanced strategic solutions and services to stay competitive in the global market.
Key Segments of the Global Transactional Email Software Market
Type Overview, 2018-2028 (USD Million)
- On Premise
- Cloud Based
Application Overview, 2018-2028 (USD Million)
- Small and Medium Enterprises (SMEs)
- Large Enterprises
Regional Overview, 2018-2028 (USD Million)
- North America
- United Kingdom
- Rest of Europe
- Asia Pacific
- Rest of Asia-Pacific
- Latin America
- Rest of Latin America
- Middle East and Africa