The advancement in scalp care products to strengthen hair follicles and enhance scalp heath is anticipated to be an opportunity in the scalp care products market
The scalp care products are natural or chemical formulated products which when applied reduces itching, prevents dandruff, nourishes the skin and promotes hair growth. In addition, the scalp care products help in prevention if scalp diseases. These are the key reasons accelerating the growth of scalp care products market. As a result, the professional scalp care products market is projected grow at a value worth USD 115.98 Billion by 2028 and at an annual CGAR of 6.5%.
The scalp care products are usually used to make the hair and scalp healthier and promote overall health. In this regard, market participants are promoting novel hair care products that help in absorbing vital components such as essential oils, minerals, vitamins and other components in the form of natural extracts. The purpose of the scalp care products is to stimulate blood flow, unclog the hair follicles, and conditions dry scalp.
Looking at the current and past trends and innovations in the professional scalp care products market, the future is very attractive and progressive. The key influencing factors for the growth of the market are constant research introducing new scalp care products, consumer & clinical studies, rising benefits and awareness of scalp care products.
However, the detrimental effects causing dry scalp, hair loss, carcinogenic ingredients in the products and less awareness of hair and scalp health than face is depriving the growth of scalp care products market. Furthermore, addressing the side-effects and introducing new and natural hair care products is anticipated to be an opportunity in the scalp care products market.
Moreover, the market players looking towards fulfilling the requirement locally and globally are serving best products. They are provides hair care products and alternatives in the market that are developed according to the type of skin and hair.
Adroit Market Research report on the scalp or hair care products market exhibits a 360 degree overview of the ongoing market developments across regions and multiple segments Each segment and market region is assessed by using Porter’s Five Forces Model that identifies the strengths, weakness, challenges and opportunities in every segment and region. The base considered for studying the market is 2020, with historic years 2018-2020, and forecast years 2021-2028. The competitive landscape of the hair care products market and trends and innovations in the same are discussed in detail in the report. The major players, their company profiles, product portfolios, price ranges, market strategies are explained in the report.
The market players to maintain a competitive position in the local and international marketplace are introducing various products that offer utmost care and zero side effects. Chemical product can majorly affect the skin health which has shifted consumer focus products. To serve the same, the market players are bringing a range of natural products at best prices and also with numerous benefits to the scalp and hair.
Depending upon the function segment the market is classified into key categories namely, itch/dandruff prevention, deep cleansing, moisturization, hair growth, hair-loss prevention, and aging care. The itch/dandruff prevention has gathered highest market revenue in scalp products market. The segment may boom more in the forthcoming years as people are experiencing more problems related to hair and scalp due less awareness and ignorance.
Depending upon the product type segment the market is classified into key categories namely scalp essence/cream, treatment, conditioner, shampoo, and pre-shampoo. The shampoo segment is projected to rise exponentially in the coming years as product diversification is playing a significant role in greater adoption.
Depending upon the distribution channel segment the market is classified into key categories namely online stores and offline stores. Among the two, the online stores is poised for better growth because nowadays online presence has increased, customers can explore a range of products, as well as the products are offered at more discounts than the online stores.
The North American region has witnessed good growth in professional scalp care products market in the past years and is also likely to continue the same pace in the forthcoming years. The regions may see higher growth in the forecasted years owing to advances in organic scalp care products in tandem with consumer preferences. Also, the APAC and MEA regions are also emerging as significant growth hubs.
The key players in the scalp care products market are Kao, Amorepacific, Shiseido, Himalaya, dpHUE, Purorganic Products, Unilever, Luxury Brand Partners, Christophe Robin, Briogeo, L’Oréal, Beiersdorf, and ProcterandG. The Hair Care Products Market players have brought various trends and innovations in the market. To benchmark internationally and serve at global marketplace the players are adopting strategies like mergers and acquisitions thereby strengthening the position in the scalp care products market.
Key Segments of the Global Scalp Care Products Market
Function Overview, 2018-2028 (USD Billion)
- Itch/dandruff prevention
- Deep cleansing
- Hair growth
- Hair-loss prevention
- Aging care
Product Type Overview, 2018-2028 (USD Billion)
- Scalp essence/cream
Distribution Channel Overview, 2018-2028 (USD Billion)
- Online Stores
- Offline Stores
Regional Overview, 2018-2028 (USD Billion)
- Rest of Europe
- Rest of Asia Pacific
- Rest of South America
Middle East and Africa