Rise in gifting culture, growth of digital photography, and rising popularity of lenticular-printed merchandise are expected to provide opportunities for the photo printing and merchandise market growth

The global photo printing and merchandise market size is projected to reach nearly USD 33,042.79 million by 2028. In addition, it is projected to gather a CAGR of above 8.22% over the forecast years 2021-2028. Photo printing and merchandise are described as the customized gifting and decoration of the different items on which photographs are printed. The use of paper, cards, cardboard, and articles in picture printing. The use of smartphones, tablets, and digital cameras contributes to high-quality photo-capture capabilities, which causes the photo-printing market to expand. Growing demand for photographic printing for decorative purposes is also affecting the market growth. Factors including the increasing adoption of services and products for photo printing and growing inclination towards variable data printing and customization are driving the growth of the photo printing industry. The advancement of advanced photo printing technology and the availability of instant printing technologies are also driving growth in the demand for photo printing. Desktops are being replaced by smartphones and tablets for their versatility and portability. These devices are fitted with high-resolution cameras and various user apps to enhance image quality. The growing use of mobile devices, leading to a large increase in the number of photographs taken, is boosting the popularity of photo printing devices and merchandise.

The future and existing photo printing and merchandise market progress are outlined to know the market attractiveness. Key influencing factors focus on the photo printing and merchandise of market opportunities over the forecast years. Factors such as customers have access to numerous photo editing social media sites for enabling easy editing and customizations. Growing demand for 3D images are influencing vendors for installing latest technologies and innovative products by delivering customers with gifting products. Emergence of these products is propelling growth of the global photo printing and merchandise market. Also, vendors are trying to offer HD pictures by using photo merchandising for improving the quality of pictures. Such innovations and product improvement in photo printing and merchandise is boosting the global photo printing and merchandise market growth. However, negative effects of digitalization, issues related to photo prints and merchandise, and strict regulations may hamper the growth of the photo printing and merchandise industry over the forecast period. Furthermore, global photo printing and merchandise market report looks at factors such as rise in gifting culture, growth of digital photography, and rising popularity of lenticular-printed merchandise

Adroit Market Research report on the global photo printing and merchandise market gives a holistic view of the market from 2018 to 2028, which includes factors such as market drivers, restraints, opportunities, and challenges. The market has been studied for historic years from 2018 to 2020, with the base year of estimation as 2020 and forecast from 2021 to 2028. The report covers the current status and future traits of the market at the global as well as country level. Also, the study assesses the market based on Porter's five forces analysis and positions the key players based on their product portfolio, geographic footprint, strategic initiatives, and overall revenue. Prominent players operating in the global anti-slip s additives market have been studied in detail.

The photo printing and merchandise market has solid competition amongst the already well-known and new market players. Also, the photo printing and merchandise industry players are pursuing potential markets to seize a competitive lead among the other industry players by forming mergers & acquisitions, agreements, acquiring other companies & new startups, establishing collaboration & partnerships, and growing their business existence.

Based on the type segment, the market is bifurcated into photo prints, photo wall décor, photo mugs, photo cards, photo calendar, photo clock, and others. In the year 2020, the photo prints segment gathered the major share and it is likely to maintain its position during the forecast years. The market growth of this segment is primarily ascribed to the growing adoption of services and products for photo printing and the move for variable data printing and customization is driving the adoption of photo printing and merchandise.

The Asia-Pacific region is projected to accumulate the highest growth during the forecast years. The market growth in this region is mainly ascribed to Increasing smartphone and internet penetration is expected to increase the market concentration of photo printing and merchandise industry. Besides, the growing adoption of smartphones and internet penetration is also boosting the market growth in this region. However, the North American region held the highest market share in 2020 and it is projected to remain dominant during the forecast years 2021-2028.

The major players of the global photo printing and merchandise market are Shutterfly, Inc., Cimpress, CEWE Stiftung & Co. KGaA, Walmart, Zazzle Inc., Snapfish LLC, Photobox Ltd., Target Brands, Inc., Rakuten Shashinkan, Inc., Walgreen Co., Minted LLC, Tesco Plc, Blurb, and Amazon Prints (Amazon. Inc.). The photo printing and merchandise market comprises well established local as well as global players.

Key Segments of the Global Photo Printing and Merchandise Market

Type Overview, 2018-2028 (USD Million)

• Photo Prints
• Photo Wall Décor
• Photo Mugs
• Photo Cards
• Photo Calendar
• Photo Clock
• Others

Sales Channel Overview, 2018-2028 (USD Million)

• Online
• Offline

Regional Overview, 2018-2028 (USD Million) 

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • United Kingdom
  • France
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East and Africa