The global natural sweeteners market size is likely to attain over USD 4.6 billion by the year 2028. Besides, it is likely to project a CAGR of nearly 6.4% during the forecast years 2021-2028. Over the last few years, owing to the new product launches and growing awareness regarding preventive healthcare alternatives, consumers are increasingly getting aware of their nutritional needs. Hence, with growing health consciousness, consumers are now shifting towards healthier choices with respect to the consumption of various food & beverage products. Recent consumer trends involve a demand for low-calorie, reduced sugar, and all-natural & organic ingredient-based products, owing to the various health benefits offered and rising incidences of chronic diseases across the globe as a result of unhealthier dietary lifestyles.

The present and future natural sweeteners market progress is summarized to conclude the attractiveness of the entire market. Also, prime factors that influence the natural sweeteners market opportunities during the forecast years. Factors such as the growing demand for packaged food is the key factor driving the market growth for natural sweeteners.

Also, growing applications of sweeteners, specially in food & beverage industry in developing and underdeveloped countries, owing to its low-calorie and naturally sweetening properties is another factor driving market growth. However, ambiguity related to health problems caused due to over consumption of natural sweeteners is hampering the market growth. Furthermore, rising R&D activities to develop and formulate newer and advanced natural sweetening products are likely to provide lucrative development opportunities for the natural sweeteners market in the forthcoming years.

The report also emphasizes several distinctiveness of the global natural sweeteners industry by valuing the market from value chain breakdown. Moreover, the report encompasses numerous qualitative features of the natural sweeteners industry which comprises market restraints, drivers, as well as key industry opportunities. Furthermore, the report offers an inclusive evaluation of the company profiling along with the market rivalry of local and global vendors.

The natural sweeteners market has tough competition among the new emerging and pre-established market vendors. Besides, the natural sweeteners industry vendors are trying to capture the prospective markets to grab a competitive advantage over the remaining industry vendors. To capture the market, market players are forming agreements, acquiring other companies & startups, mergers & acquisitions,  partnerships & collaboration, and escalating their business existence.

Based on Application, the market is segmented into Bakery products, Confectioneries & gums, Dairy products, Spreads, Beverages, Frozen desserts, Tabletop sweeteners, Pharmaceutical products and Other applications. The beverage segment is predicted to achieve the largest growth during the forecast years 2021-2028. Natural sweeteners are currently preferred in beverages, such as diet carbonated drinks, flavored water, and other beverages. Stevia is a key natural sweeteners used in beverages. It is preferred natural sweeteners with reduced-calorie and zero glycemic indexes, which is used to produce numerous versions of energy drinks, soft drinks, ready-to-drink teas, flavored water, and fruit juices.

The North American region is likely to gather noteworthy growth through the forecast years 2021-2028. The growth of the natural sweeteners market in this region is mostly ascribed to the increased prevalence of diabetes and obesity in the region, which is motivating people to switch from conventional to natural sweetener consumption. Asia Pacific region is likely to account for the maximum market contribution during the forecast years. The domination of this region is largely ascribed to the exponentially growing demand for natural sweeteners in preparation of Asian food products, such as sauces, pickles, and others. Rising aging population and inclination of consumers towards a healthy lifestyle is also projected to play a significant role.

The major players of the global natural sweeteners market are DuPont, ADM, Tate & Lyle PLC, Cargill, Ingredion Incorporated, Roquette Frères, FoodChem International Corporation, PureCircle Ltd, MacAndrews & Forbes Holdings Inc (Merisant), Ecogreen Oleochemicals Pvt Ltd, Pyure Brands LLC, and Stevia Hub India. Moreover, the additional prospective market players in the natural sweeteners market are Suminter India Organics, Stevia Biotech Pvt Ltd., and Hearthside Food Solutions LLC. Renowned companies are offering new and modern forms of natural sweeteners solutions. Besides, the previously recognized as well as new market players are approaching the market with advanced and new strategic services and solutions and to remain competitive in the global market.

Segment Overview of Global Natural Sweeteners Market

Type Overview, 2019-2028 (USD Million)

• Stevia
• Sorbitol
• Xylitol
• Mannitol
• Erythritol
• Sweet proteins
• Other types

End-use Overview, 2019-2028 (USD Million)

• Food & beverages
• Pharmaceutical
• Direct sales
• Other End-use sectors

Application Overview, 2019-2028 (USD Million)

• Bakery products
• Confectioneries & gums
• Dairy products
• Spreads
• Beverage
• Frozen desserts
• Tabletop sweeteners
• Pharmaceutical products
• Other applications

Regional Overview, 2019-2028 (USD Million)

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Rest of Asia-Pacific
• Middle East and Africa
  • UAE
  • South Africa
  • Rest of Middle East and Africa

• South America
  • Brazil
  • Rest of South America