Evolving technologies such as AI, IoT and big data analytics coupled with growing usage of smart devices drive the demand for mobile marketing market
It is one of the essential digital marketing strategies implemented by enterprises to promote their services and products. It also enables eradicate paper expenses and delivers a convenient and fast means to reach the target audience. Mobile marketing enables the integration of innovative processes of advertisements within various marketing strategies to enhance the business approachability and impact in terms of their target customers. The market size for global mobile marketing is anticipated to reach USD 42 billion by 2025
Over 90% of the youth population nowadays use smart devices such as tablets and smartphones to access content or information. Also, according to the survey conducted by the Global System for Mobile Communication Association (GSMA), about three fourth of the global population would be using smart devices in the next five years. Such factors are estimated to offer lucrative growth prospects for the key industry participants operating within the mobile marketing industry.
Based on the solution segment, the market is bifurcated into in-app messages, location-based messages, MMS, mobile web, SMS, QR codes, and others. In 2019, the mobile-web segment gathered the largest market revenue and it is anticipated to govern the mobile marketing market throughout the forecast period. However, the QR codes segment is projected to grow at a significant growth rate in the next five years. The major share of indirect revenue is likely to come from the North American region, owing to a wide application of smart devices within the region.
The global mobile marketing market has strong competition among the well-established and new emerging players. These market players target to gain a competitive advantage over the other players by participating in partnerships, mergers, and acquisitions and expanding their businesses.
The global mobile marketing market is a wide range to North America, South America, Asia Pacific, Europe, and the Middle East & Africa. North America is considered a mature market in mobile marketing storage, owing to the outsized presence of an organization with the availability of technical expertise and advanced IT infrastructure. The US and Canada are the highest contributory countries to the expansion of the mobile marketing market in North America.
The major players of the global mobile marketing market are Airship, Swrve, Vibes, Braze, Adobe, Acoustic, L.P., Localytics, Oracle, Salesforce, SAP, Marketo, Pyze, FollowAnalytics, Xtremepush, and more. The mobile marketing market is fragmented with the existence of well-known global and domestic players across the globe.
Segment Overview of Global Mobile Marketing Market
Solution Overview, 2018-2025 (USD Billion)
- In-App Messages
- Location-Based Messages
- Mobile Web
- QR Codes
End-User Overview, 2018-2025 (USD Billion)
- IT & Telecom
- Media & Entertainment
Regional Overview, 2018-2025 (USD Billion)
- North America
- Rest of Europe
- Asia Pacific
- Rest of Asia-Pacific
- Middle East and Africa
- South Africa
- Rest of Middle East and Africa
- South America
- Rest of South America