April 1, 2019: Malaysia online food delivery market is expected to reach USD 306.9 million by 2025, according to a report launched by Adroit Market Research. The “Malaysia Online Food Delivery Market Size 2017 By Type (Restaurant-to-consumer delivery, Platform-to-consumer delivery), By Consumer Age (Generation Z, Millennials, Generation X, Baby Boomers), By Gender (Male, Female), By Income Level (Low Income, Medium Income, High Income), Trends and Forecasts From 2018 to 2025” discusses market size and forecasts for a period of 11 years ranging from 2015 to 2025. Malaysia online food delivery market share for different segments including type, consumer age, gender, and income level. Moreover, the Malaysia online food delivery market trends have been covered in the study.
Over the past few years, the food delivery market has grown rapidly in Southeast Asia, especially in Malaysia. The tremendous amount of time spent by a consumer in heading to a restaurant, selecting their own food, ordering and eating have paved the way for the online food delivery concept. The establishment of companies such as Foodpanda, DeliverEat, Uber Eats, Honestbee, Running Man Delivery, Dahmakan, and FoodTime over a short time span has resulted in intense competition over the past few years. Some of the key trends of the Malaysia online food delivery market include:
The restaurant-to-consumer delivery accounted for a market share of 94.7% in 2017 as specific restaurants have started offering in-house delivery. The customer base is more for restaurant-to-platform delivery as consumers prefer paying directly to the restaurant other than a third party. With the advent of advancement in mobile technology, developers are innovating apps for consumers ordering food online, in turn raising sales. One of the key players in this market, Domino’s, provides restaurant-to-consumer delivery with the aim of having complete control over the consumer's dining experience, from ordering and meal preparation to delivery and payment.
The share of females ordering food online accounted for 48.5% as of 2017 owing to the increased number of working females in recent years. Technological advancements and changing lifestyles, the working sector has also almost equal population of female employees as the male population. Also with the advancement in mobile phones, the ease of ordering food online through these delivery apps has been a critical contributing factor for driving online food sales.
Consumer satisfaction is the most important criteria for an online food delivery market which needs to have ease in using the app along with their choice of restaurants highlighting the best seller menus. The on-time delivery of the order is also a major attribute for consumer satisfaction which plays a significant role in this market coupled with complaint resolution of the consumers. Optimizing consumer satisfaction is directly connected to the delivery process. For instance, although the cost of delivery is higher for the captive delivery fleet as compared to 3PL and restaurant delivery, captive delivery is in the leading position for higher customer satisfaction by minimizing the delivery time and by being order compliant.
Key segments of the Malaysia online food delivery market
Type Overview, 2015-2025 (USD Million)
- Restaurant-to-consumer delivery
- Platform-to-consumer delivery
Consumer Age Overview, 2015-2025 (USD Million)
- Generation Z
- Generation X
- Baby Boomers
Gender Overview, 2015-2025 (USD Million)
Income Level Overview, 2015-2025 (USD Million)
- Low Income
- Medium Income
- High Income