In 2018, the Latin America antivirus market attained almost USD 340.0 million in revenues and in the forecast period, the market is expected to rise with a steady growth. Due to overall rise in the cybercrimes in the region, and with increasing smartphone penetration in the Latin America region, the market for antivirus software is on a rise with various global as well as local vendors look for business opportunities in this region.
The market research report on antivirus software analyzes market demand and the scenario between 2015 and 2025. The report shows historical trends between 2015 and 2018 and the market forecast between 2019 and 2025. The report analyzes the current state and future market prospects at the global and national level. The Latin America market for antivirus software is segmented by the type and application.
The report covers several qualitative aspects in market drivers, market constraints and the main industry trends of antivirus industry. The report also provides a detailed evaluation of competition with global as well as local vendor company profiles.
The vast number of important information passed from various computers worldwide has resulted in an increase in risk from viruses, trojans, malware, spyware and other digital threats. Computer literacy and intelligent browsing practices form a major defense against cyber criminals, but many antivirus solutions have been developed to protect individuals and companies from cyber threats. Antivirus Software is a program to prevent PCs and data from being destroyed by viruses. It works as background scanning process to detect and limit the spread of malware by computers, servers or mobile devices. Scanning specific files, enable the user to plan on time scans, notify about the updates are the few fundamental functions of anti-virus software.
The strength and effectiveness of the protection offered by antivirus products is not solely determined by the quality, but also by the target audience of the antivirus product. The target audience for antivirus software consumers can be divided into four main groups: home users, SMEs, governments, and large companies. When dealing with home or individual users, attackers are interested in maximizing infected users and are therefore less concerned with the application of advanced techniques and more focused on using simple techniques that can produce quick results for a large number of home users.
In addition to their benefits, smartphones also have all of the problems personal computers face like data exfiltration via virus, malware and spyware infection. According to a report published by Kaspersky labs, exploits for android showed a 6% year-on-year increase, accounting for 27% of all exploits in 2017. In Brazil, the mobile phone segment is anticipated to grow with a CAGR of 4.7%, while for Mexico, it is anticipated be around 5.2% during the forecast period of 2019 to 2025.
Some of the key players in the Latin America antivirus software market are McAfee, Inc., AVAST Software a.s., ESET, Bitdefender, Malwarebytes, Kaspersky lab, Cylance Inc., Symantec Corporation, Webroot Software, Inc., and Safer-Networking Ltd.
Segment Overview of Latin America Antivirus Software Market
Application Overview, 2015-2025 (USD Billion)
Device Overview, 2015-2025 (USD Billion)
- Mobile Phones & Tablets
Country Overview, 2015-2025 (USD Billion)
- Rest of Latin America