The increasing use of Face Masks in various applications and rapid economic growth are expected to create growth opportunities for the market.

The global face masks market size is anticipated expand at a significant CAGR of 10.2% from 2019 to 2028.The global facial mask market size has recently witnessed considerable expansion across all the geographical regions. Rising requirement for convenient and affordable personal care products that cure skin related issues such as acne/blemishes, anti-ageing, dullness, and skin dehydration is expected to offer a favorable scope in boosting the face masks market size over the years ahead.

Based on the type of skin concerns, the dullness category is expected to boost the face masks market size at a CAGR of 10.3% by 2028, owing to the increasing stress and rising pollution levels globally. Tube packaging is one of the highly preferred packaging methods for facial masks among sachets, jars, and others. The demand for tubed masks is likely to depict growth at a CAGR of more than 9% by 2025, hence impacting the facial mask market size.

Adore Cosmetics develops high-end anti-aging skincare products including face masks by using pure gold, since it makes skin glowing and healthy-looking. They have also used unique plant stem cell technology, generated from an unfamiliar species of Swiss apple. An exclusive combination of visible sprinkles of 24-karat gold and highly filtered magnetic powder used to mend broken cellular connections make these products extremely desirable. Even though the online sector is growing, consumers still prefer purchasing products offline, owing to which the offline segment held the major market share of 65.8% in 2017, thus influencing the buying decisions of the consumer.

Over the recent years, sheet face masks have created a separate market space for itself in the global face masks industry, owing to its continuously increasing consumption in Asia Pacific, North America and Europe. The sheet face masks market is likely to portray a resilient growth beyond 2018, on the account of its functional aspects such as ease of application, skin friendly formulations and instant effect on the human skin. The global sheet face masks market is expected to expand at the fastest CAGR of 10.4% over the next seven years.

The consumer preferences for natural ingredient masks, clay masks and cream masks are likely to rise, as these products do not contain skin toxic chemicals and they help in skin rejuvenation without causing any harmful side-effects. Hence, consumption of these product types are expected to significantly contribute in increasing the face masks market size by the end of 2025.

Wide number of face masks brands are available to the consumers. Well-established brands offered by key players including L'Oréal S.A., THE FACE SHOP Co., Ltd. and Sephora USA, Inc collectively hold a significant face masks market share globally. The local brands on the contrary have constituted a low face masks market share, but have been witnessing a high market penetration at the regional and country levels. Mary Kay Inc, Amorepacific Corporation and TONYMOLY Co., Ltd. are few of the regional companies, which are gaining popularity at the regional and country level, as they are offering face masks at affordable rates. Emergence of the regional players is one of the key influential reasons that are considered to enhance the global facial mask market size in the future..

The study also assesses the demand using value chain analysis to highlight the different characteristics of the global Face Masks industry. Furthermore, the Face Masks market report covers various qualitative aspects of the industry, such as market restraints, key industry drivers, and opportunities. In addition, the report offers a comprehensive analysis of the competition by company profiles and the competitiveness of local and global vendors.

Key Segments of the Global Face Masks Market

Type Overview, 2019-2028 (USD Billion)

• Natural ingredient mask
• Clay mask
• Peel off Mask
• Sheet Mask
• Cream Mask
• Warm Oil Mask

Packaging Type Overview, 2019-2028 (USD Billion)

• Tubes
• Sachets
• Containers/Jars

Distribution channel Overview, 2019-2028 (USD Billion)

• Specialty stores, Supermarket & Hypermarket
• Drug stores & beauty salons
• Coatings

Regional Overview, 2018-2028 (USD Billion)

North America

• U.S.
• Canada

Europe

• UK
• Germany
• France
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Rest of Asia-Pacific

Middle East and Africa

• UAE
• South Africa
• Rest of Middle East and Africa

South America

• Brazil
• Rest of South America