November 20, 2018: Adroit Market Research published a report on the “Global Face Masks Market 2017 By Type (Clay Mask, Natural Ingredient Mask, Peel-off Mask, Sheet Mask, Cream Mask, Warm Oil Mask), By Concern (Acne/Blemishes, Dullness, Brightening/Fairness and Others), By Packaging type (Tubes, Sachets, Containers/Jars), By Distribution Channel [Online & Offline (Specialty Stores, Supermarket & Hypermarket, Drug Stores & Beauty Salons)], By Region, Trends and Forecast 2018 to 2025”. The report covers information regarding the global face masks market size and forecast. Key trends that have been influencing the global facial mask market include consumer buying behavior, availability of affordable personal care brands, distribution & marketing strategies, market competition and market dynamics among others. The report comprises an in-depth qualitative and quantitative analysis of the global facial mask market size, covering information on the industry value chain, SWOT analysis, and market categorization on the basis of product type, concern, packaging, and distribution channel. The global face masks market size has been estimated in terms of revenue covering estimates from 2015 to 2025.
The global face masks market size is anticipated to reach USD 11.37 billion by 2025, expanding at a significant CAGR of 10.2% from 2018 to 2025.The global facial mask market size has recently witnessed considerable expansion across all the geographical regions. Rising requirement for convenient and affordable personal care products that cure skin related issues such as acne/blemishes, anti-ageing, dullness, and skin dehydration is expected to offer a favorable scope in boosting the face masks market size over the years ahead.
Based on the type of skin concerns, the dullness category is expected to boost the face masks market size at a CAGR of 10.3% by 2025, owing to the increasing stress and rising pollution levels globally. Tube packaging is one of the highly preferred packaging methods for facial masks among sachets, jars, and others. The demand for tubed masks are likely to depict growth at a CAGR of more than 9% by 2025, hence impacting the facial mask market size.
Adore Cosmetics develops high-end anti-aging skincare products including face masks by using pure gold, since it makes skin glowing and healthy-looking. They have also used unique plant stem cell technology, generated from an unfamiliar species of Swiss apple. An exclusive combination of visible sprinkles of 24-karat gold and highly filtered magnetic powder used to mend broken cellular connections make these products extremely desirable. Even though the online sector is growing, consumers still prefer purchasing products offline, owing to which the offline segment held the major market share of 65.8% in 2017, thus influencing the buying decisions of the consumer.
Over the recent years, sheet face masks have created a separate market space for itself in the global face masks industry, owing to its continuously increasing consumption in Asia Pacific, North America and Europe. The sheet face masks market is likely to portray a resilient growth beyond 2018, on the account of its functional aspects such as ease of application, skin friendly formulations and instant effect on the human skin. The global sheet face masks market is expected to expand at the fastest CAGR of 10.4% over the next seven years.
The consumer preferences for natural ingredient masks, clay masks and cream masks are likely to rise, as these products do not contain skin toxic chemicals and they help in skin rejuvenation without causing any harmful side-effects. Hence, consumption of these product types are expected to significantly contribute in increasing the face masks market size by the end of 2025.
Wide number of face masks brands are available to the consumers. Well-established brands offered by key players including L'Oréal S.A., THE FACE SHOP Co., Ltd. and Sephora USA, Inc collectively hold a significant face masks market share globally. The local brands on the contrary have constituted a low face masks market share, but have been witnessing a high market penetration at the regional and country levels. Mary Kay Inc, Amorepacific Corporation and TONYMOLY Co., Ltd. are few of the regional companies, which are gaining popularity at the regional and country level, as they are offering face masks at affordable rates. Emergence of the regional players is one of the key influential reasons that are considered to enhance the global facial mask market size in the future.
Key segments of the global face masks market
Type Overview, 2015-2025 (USD Million)
- Clay mask
- Natural ingredient mask
- Peel off mask
- Sheet mask
- Cream mask
- Warm oil mask
Concern Overview, 2015-2025 (USD Million)
Packaging type Overview, 2015-2025 (USD Million)
Packaging type Overview, 2015-2025 (USD Million)
- Specialty stores
- Supermarket & hypermarket
- Drug stores
- Beauty salons
Regional Overview, 2015-2025 (USD Million)
- North America
- United Kingdom
- Asia Pacific
- South Korea
- Central & South America
- Middle East & Africa