The global digital english language learning market size is likely to attain over USD 30.69 million by the year 2028. Besides, it is likely to project a CAGR of nearly 18% during the forecast years 2021-2028. The English language learner (ELL) is someone who is studying the English language along with his/her native language. English is a language used by almost one million people and it is the second most used language spoken. ELL plans are becoming popular owing to urbanization, globalization, and the need for education and employment prospects. With the use of the Internet and Information and computer technology (ICT) tools, learning through digital content is becoming popular. This is one of the major factors influencing the Digital English language learning market size.
The growing number of students opting for higher education in English-speaking countries is considered to be one of the main reasons for the development of the digital English language learning market size. Students prefer to opt for universities in the US, Australia, UK, and Canada for higher education and are required to pass examinations like Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS), and Graduate Record Examination (GRE), in turn increasing demand for English language learning. The current pandemic situation has also been contributing to setting a high demand for digital learning. This is further observed as one of the prominent factors boosting the demand for digital English language learning in the global market. As English has received international acceptance as a professional language its demand has grown especially in corporate sectors. This is in turn resulting in the increased enrollment for learning the English language on the online platforms.
The report also emphasizes several distinctiveness of the global digital english language learning industry by valuing the market from value chain breakdown. Moreover, the report encompasses numerous qualitative features of the digital english language learning industry which comprises market restraints, drivers, as well as key industry opportunities. Furthermore, the report offers an inclusive evaluation of the company profiling along with the market rivalry of local and global vendors.
The digital english language learning market has tough competition among the new emerging and pre-established market vendors. Besides, the digital english language learning industry vendors are trying to capture the prospective markets to grab a competitive advantage over the remaining industry vendors. To capture the market, market players are forming agreements, acquiring other companies & startups, mergers & acquisitions, partnerships & collaboration, and escalating their business existence.
In terms of the application, the market is categorized into segmented into academic and non-academic sectors. The academic segment is predicted to achieve the largest growth during the forecast years 2021-2028. The growing demand for digital English language learning from the academic segment is ascribed to its growing demand especially from developed countries. This factor builds the requirement for a digital learning platform for getting essential knowledge in the online mode. On the other hand, the increasing adoption of digital English learning platforms by companies and organizations across the world to educate their employees is enabling the non-academic segment to witness growth.
Asia pacific accounted for the maximum market share and will continue to dominate the market for the next several years. Countries in the region have started introducing formal English language education from the first year of junior secondary schools. Countries such as China and South Korea are keen on increasing English language skills among students. As a result, these countries are investing heavily in English language courses, making them the top revenue contributors globally. Also, the rise in the number of students migrating to western countries such as the US and the UK is another factor contributing to the growth of the English learning market in the region.
Key players in digital english language learning market share are Berlitz Languages, EF Education First, Sanako Corporation, Inlingua, Mifflin Harcourt, Pearson ELT Houghton, and LearnCube among others. Moreover, the additional prospective market players in the digital english language learning market are McGraw-Hill Education, Onwards Learning, OKpanda, Oxford University Press, Rosetta Stone, Transparent Language, and Voxy, among others.
Segment Overview of Global Digital English Language Learning Market
Type Overview, 2019-2028 (USD Million)
- Cloud based
Application Overview, 2019-2028 (USD Million)
Regional Overview, 2019-2028 (USD Million)
- North America
- Rest of Europe
- Asia Pacific
- Rest of Asia-Pacific
- Middle East and Africa
- South Africa
- Rest of Middle East and Africa
- South America
- Rest of South America