Data monetization is the method of utilizing enterprise data to draw actionable insights to impact enterprise revenue. The tool enables end-users to manage secure access to data sets and aids in analyzing it for expanding revenue streams. Further, in the monetization process, data assets including financial data, product data, and customer data generated through business transactions are utilized for creating value in organizations.
Adroit Market Research study on the global market for data monetization offers a holistic view of the industry from 2020 to 2028 as a forecast period, including factors such as market drivers, limitations, opportunities, threats, and regulatory overview. The market has been analyzed from 2018 to 2028, with a base year estimate of 2019 and a projection from 2020 to 2028. The report covers the current status and potential characteristics of the market at both the global and the country level. Moreover, the report also assesses market competition with Porter's analysis of five strengths and places leading players on the basis of their product range, regional presence, strategic initiatives, and overall sales. Prominent players in the global composite resin market have been analyzed in depth.
In the recent few years, multiple companies have inclined toward data monetization as it offers customer loyalty, data usage optimization, improved compliance, reduced operating costs, enhances customer experience, and boosts profitability. It further adds maximum value to services and products, streamlines planning & decision-making activities, enhances data sharing and collaboration capabilities amongst internal and external stakeholders, aiding in increases targeted product or service propositions. The numerous aforementioned benefits attained by implementing data monetization policies are expected to foster market growth in the coming years.
The large enterprise segment is anticipated to hold a major share in the terms of organization size for the data monetization market. The data monetization market is primarily used by companies that have a strong foothold in different industry such as retail, telecommunication, and BFSI verticals. Furthermore, these enterprises are located across the globe to cater to customers in different regions. They have adequate business strategies, technical expertise, and capital, allowing them to generate and manage large data sets. The growing adoption of advanced technologies including Artificial Intelligence (AI) and cloud computing across these organizations is further complementing the industry upsurge across the country.
Asia Pacific region is anticipated to witness a substantial growth rate over the forecast period. The growing adoption of advanced technologies such as IoT, cloud, and big data solutions is expected to stimulate market growth over the forecast period. The rising enhancements in networking technologies, along with the rapid surge in e-commerce industry is positively influencing the regional growth.
The key players of the global data monetization market report include- Accenture Plc., Adstra, Cisco Systems, Inc., Gemalto NV, IBM Corporation, Infosys Limited, Comviva, Monetize, Reltio, and SAP SE.
Key Segments of the Global Data Monetization Market
Component Overview, 2018-2028 (USD Million)
Business Function, 2018-2028 (USD Million)
- Sales & Marketing
- Supply Chain Management
Organization Size Overview, 2018-2028 (USD Million)
- Large Enterprises
Vertical Overview 2018-2028 (USD Million)
- Media & Entertainment
- Telecom & IT
Regional Overview, 2018-2028 (USD Million)
- Rest of Europe
- Rest of Asia-Pacific
Middle East and Africa
- South Africa
- Rest of Middle East and Africa
- Rest of South America