The global cosmetics OEM/ODM market is expected to reach USD 77.22 billion by 2025 growing at a CAGR of 5.3% over the study period.

Demand for organic cosmetics has been growing in developed as well as emerging economies. Within the U.S., more than 55% of the women considered buying natural skincare products instead of the ones containing chemical excipients available on shelf today. Consumer perception that natural products improve skin tone and texture is the key factor influencing the purchase behavior within the consumers. Herbal extracts are largely added to the skincare products owing to numerous properties such as antioxidant, pigmentation inhibition, & antimicrobial activity.

In terms of type, ODM dominated the global market by contributing over 60% in 2018 and is expected to maintain its dominance by 2025. New product launch demands rigorous research & development in which ODM companies provide expertise. Cosmetic companies majorly focus on distribution network and branding/marketing of their products. Some lack efficient R&D hence depend on ODM companies for their products. Increasing demand for cosmeceuticals is expected to drive the ODM sales in coming years as these products contain pharmaceutical ingredients with cosmetic formulation

Cosmetics alone are not enough for maintaining healthy skin; it requires combination of active natural ingredients to repair damaged skin and other ingredients to rejuvenate new skin tissues. Herbal cosmetics have grown due to immense acceptance rates in emerging economies and have shown minimal side effects on daily usage compared to synthetic cosmetic products.

The cosmetics OEM/ODM market is consolidated in nature with presence of well-established players occupying majority of the market share across the globe. Key players include COSMAX, KOLMAR KOREA, Intercos Technology (Suzhou SIP) Co., Ltd, COSMOBEAUTY CO., LTD., TOYO BEAUTY CO.,LTD, Raphas Co., Ltd., Nox Bellow Cosmetics Co.,Ltd, COSMECCA KOREA, ESTATE CHEMICAL Co.,Ltd.

Key players within the market are concentrating on M&A activities to increase their presence within the global market. In May 2018, Cosmecca Korea purchased stake in U.S. based Englewood Lab, Inc, worth USD 53.7 million which accounts for 34.71% of stake within the company. Acquisitions means that Cosmecca is trying to generate revenues from its subsidiaries. Cosmecca currently is focusing on North America and South East Asian countries for potential business. Furthermore, stringent regulatory scenario in European countries coupled with political conflicts with china has resulted in shift of focus for Cosmecca as of 2019.

In November 2018, Cosmax in collaboration with Lancer Skincare to offer skincare products in Australian market. Reputation of Korean Cosmax with independent distribution network of Lancer Skincare is expected to benefit both companies to create a new business opportunity in Australia. Furthermore, in November 2017, Cosmax filed an acquisition of Nu-World to strengthen its position in the ODM business. Such strategies are being adopted by key vendors within the market

Segment overview of Global Cosmetics OEM/ODM Market

• Type Overview , 2015-2025 (USD Million)

• OEM
• ODM

• Application overview, 2015-2025 (USD Million)
  • Skincare
  • Haircare
  • Makeup
  • Others
•  Regional Overview, 2015-2025 (USD Million)
  • North America
    • U.S
  • Europe
    • Germany
    • UK
  • Asia pacific
    • China
    • India
    • Japan
    • South Korea
  • Central & South America
  • Middle East & Africa