Clickstream analytics refers to the processes, which collect, analyze and offer visualized results of obtained clickstream data. It is the information trail, which a web surfing user generates while visiting a website and is generally collected in semi-structured website log files. These log files consist data elements including visitor’s IP address, a date & time stamp, a user ID, and the URLs of the pages visited.
Adroit Market Research study on the global market for Clickstream Analytics offers a holistic view of the industry from 2020 to 2028 as a forecast period, including factors such as market drivers, limitations, opportunities, threats, and regulatory overview. The market has been analyzed from 2018 to 2028, with a base year estimate of 2019 and a projection from 2020 to 2028. The report covers the current status and potential characteristics of the market at both the global and the country level. Moreover, the report also assesses market competition with Porter's analysis of five strengths and places leading players on the basis of their product range, regional presence, strategic initiatives, and overall sales. Prominent players in the global composite resin market have been analyzed in depth.
The Clickstream analytics solutions across multiple industries verticals, including retail & eCommerce; telecommunications and IT; media & entertainment; travel & hospitality; BFSI; and others. The retail and eCommerce vertical is anticipated to witness considerable growth during the forecast period, on account of the rising prevalence of eCommerce in developing as well as developing countries with growing demand for managing real-time data generated from various eCommerce activities.
The SME segment is witnessing a significant growth rate in the terms of organization size for the Clickstream Analytics market, owing to the focus toward competitive positioning along with growing movement support for uplifting of the SME sector. rising number of data breach incidences on the enterprise cloud applications, along with a surge in the cyber-attacks sophistication level. Furthermore, the large enterprise's segment is analyzed to hold a large share of the Clickstream Analytics on account of an early shift toward Clickstream Analytics solutions, accounting for large-scale utilization the solutions.
Asia Pacific region is anticipated to witness a substantial growth rate over the forecast period. The ongoing growth across internet connectivity through increasing penetration of4G/LTE along with a shift toward the advanced technology is primarily driving the Clickstream Analytics adoption in the region. The ongoing paradigm shift toward ecommerce is further expected to boost the regional market for Clickstream Analytics.
The key players of the global Clickstream Analytics market report include- Adobe Systems Incorporated, Google LLC, Hewlett Packard Enterprise, IBM Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Splunk Inc., Talend, and Verto Analytics Inc.
Key Segments of the Global Clickstream Analytics Market
Applications Overview, 2018-2028 (USD Million)
- Click Path & Website Optimization
- Customer Analysis
- Basket Analysis & Personalization
- Traffic Analysis
Component Overview, 2018-2028 (USD Million)
Organization Size Overview, 2018-2028 (USD Million)
- Large Enterprises
End-Use Overview 2018-2028 (USD Million)
- Retail & E-commerce
- Media & Entertainment
- Telecom & IT
Regional Overview, 2018-2028 (USD Million)
- Rest of Europe
- Rest of Asia-Pacific
Middle East and Africa
- South Africa
- Rest of Middle East and Africa
- Rest of South America