Wi-Fi Analytics Market by Component (Solutions, Services), Application (Wi-Fi Marketing Analytics, Wi-Fi Presence Analytics), Deployment (On-Premise, Cloud), End-User (Smart Infrastructure, Sports & Entertainment, Retail, Hospitality, Others), And Region (North America, Europe, Asia Pacific, Middle East & Africa, South America), Global Forecast 2018 To 2028
Sep 2020
Total Pages: 120
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The market size for global Wi-Fi analytics is anticipated to reach USD 26 billion by 2028. The key factors such as the growing smartphone users along with rising smart city deployment across the globe resulting in the growth in public Wi-Fi hotspots are anticipated to spur the industry growth. However, the lack of standardized supervisory compliance globally is likely to confine the market growth.
Wi-Fi analytics comprises the usage of Wi-Fi networks for gathering data on Wi-Fi devices such as laptops and smartphones and encompasses thorough data on the device behavior. These device behavior data includes information about the activity executed through the Wi-Fi network's internet connection and over the space covered by the Wi-Fi network. The implementation of Wi-Fi analytics is intended to enable companies in building comprehensive customer profiles and to understand customers' behavior thoroughly within their venue.
Key Segments of the Global Wi-Fi Analytics Market
Component Overview, 2018-2028 (USD Billion)
- Solutions
- Services
Application Overview, 2018-2028 (USD Billion)
- Wi-Fi Marketing Analytics
- Wi-Fi Presence Analytics
Deployment Overview, 2018-2028 (USD Billion)
- On-premise
- Cloud
End-User Overview, 2018-2028 (USD Billion)
- Smart Infrastructure
- Sports &Entertainment
- Retail
- Hospitality
- Others
Regional Overview, 2018-2028 (USD Billion)
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
- Middle East and Africa
- UAE
- South Africa
- Rest of Middle East and Africa
- South America
- Brazil
- Rest of South America
Reasons for the study
- The purpose of the study is to give an exhaustive outlook of the global Wi-Fi Analytics Market. Benchmark yourself against the rest of the market.
- Ensure you remain competitive as innovations by existing key players to boost the market.
What does the report include?
- The study on the global Wi-Fi Analytics Market includes qualitative factors such as drivers, restraints, and opportunities
- The study covers the competitive landscape of existing/prospective players in the Wi-Fi analytics industry and their strategic initiatives for the product development
- The study covers a qualitative and quantitative analysis of the market segmented based on, component, deployment, application, and end-user. Moreover, the study provides similar information for the key geographies.
- Actual market sizes and forecasts have been provided for all the above-mentioned segments.
Who should buy this report?
- This study is suitable for industry participants and stakeholders in the global Wi-Fi Analytics Market. The report will benefit:
- Every stakeholder is involved in the Wi-Fi Analytics Market.
- Managers within the Tech companies looking to publish recent and forecasted statistics about the global Wi-Fi Analytics Market.
- Government organizations, regulatory authorities, policymakers, and organizations looking for investments in trends of the global Wi-Fi Analytics Market.
- Analysts, researchers, educators, strategy managers, and academic institutions looking for insights into the market to determine future strategies.
The demand for Wi-Fi Analytics Market globally to witness considerable growth in the coming five years. The rise in deployment of public Wi-Fi, growth in capital investments on Wi-Fi analytics, the proliferation of smartphones, and the increase in adoption of big data analytics are likely to influence the growth of the Wi-Fi analytics industry globally. On the other hand, the rise in acceptance of mobile-connected smart objects and the Internet of Things (IoT) is projected to offer lucrative prospects for market expansion.
Public places shopping complexes, transport hubs, and these days, even trains and cars boast of possessing onboard Wi-Fi. This is estimated to become a usual phenomenon in the market, as it is perceived as an improved service option in consumer satisfaction, in many businesses. Such emerging utility is assumed to be even more crucial to the long-term requirement for the market. Additionally, the focus of governments to construct smart and intelligent cities, hospitals, transport, etc., to reinforce the infrastructure and amenities, shall further encourage its application and boost the Wi-Fi analytics demand.
Component Segment
The global Wi-Fi Analytics Market contains both solution and service segments. The solution segment to possess a significant market share within the global Wi-Fi analytics solution market in 2019. Wi-Fi Solutions help restaurant, retail stores, hotels, and other crowded spots with customer engagement, footfall analytics, customer behavior analytics, customer experience management, as well as customer loyalty management, among others. However, the services segment is anticipated to grow at a significant growth rate from 2020 to 2028.
Application Segment
Based on the application segment, the market is bifurcated into two sub-segments that are Wi-Fi marketing analytics, and Wi-Fi presence analytics. In 2019, the Wi-Fi presence analytics segment gathered the largest market revenue and it is anticipated to govern the Wi-Fi Analytics Market throughout the forecast period. However, the Wi-Fi marketing analytics segment is projected to grow at a significant growth rate over the forecast period. Marketing analytics involves knowing more about the customers, what encourages customers to buy, what social platforms they prefer, and what turns them off to purchase. This creates the overall marketing process more effective.
Deployment Segment
Based on the deployment segment, the market is bifurcated into two sub-segments that are on-premise, and cloud. In 2019, the on-premise segment gathered the largest market revenue and it is anticipated to dominate the market throughout the forecast period. However, the cloud segment is anticipated to grow at a substantial growth rate over the forecast period. The cloud enables organizations with a unified platform with SaaS-based services providing improved security.
End-User Segment
Based on the application, the market is segmented into smart infrastructure, sports & entertainment, retail, hospitality, and others. The hospitality segment possesses a significant market share within the Wi-Fi Analytics Market. This facilitates the type of visitor information that other online participants might previously have access to. Many restaurants and hotels offer a Wi-Fi platform, that enables several tools to incentivize their clients to connect with their brand. To build up the allegiance of guests, hospitality businesses are further incorporating the Wi-Fi platform along with their email marketing system.
The global Wi-Fi Analytics Market is a wide range to North America, Europe, APAC, South America, and the Middle East & Africa. North America is considered a mature market in the Wi-Fi analytics applications, owing to the outsized presence of an organization with the availability of technical expertise and advanced IT infrastructure. The US and Canada are the highest contributory countries to the expansion of the Wi-Fi Analytics Market in North America.
The major players of the global Wi-Fi Analytics Market areCisco Systems, Purple, Cloud4Wi, Fortinet, Aruba Networks, Ruckus Networks, Yelp, Singtel, SpotOn, Extreme Networks, Guest Networks, Eleven Software, Flame Analytics, Aislelabs, Aptilo Networks, Blix, SkyFii, and more. The Wi-Fi Analytics Market is fragmented with the existence of well-known global and domestic players across the globe.
The market size for global Wi-Fi analytics is anticipated to reach USD 26 billion by 2028. The key factors such as the growing smartphone users along with rising smart city deployment across the globe resulting in the growth in public Wi-Fi hotspots are anticipated to spur the industry growth. However, the lack of standardized supervisory compliance globally is likely to confine the market growth.
Wi-Fi analytics comprises the usage of Wi-Fi networks for gathering data on Wi-Fi devices such as laptops and smartphones and encompasses thorough data on the device behavior. These device behavior data includes information about the activity executed through the Wi-Fi network's internet connection and over the space covered by the Wi-Fi network. The implementation of Wi-Fi analytics is intended to enable companies in building comprehensive customer profiles and to understand customers' behavior thoroughly within their venue.
Key Segments of the Global Wi-Fi Analytics Market
Component Overview, 2018-2028 (USD Billion)
- Solutions
- Services
Application Overview, 2018-2028 (USD Billion)
- Wi-Fi Marketing Analytics
- Wi-Fi Presence Analytics
Deployment Overview, 2018-2028 (USD Billion)
- On-premise
- Cloud
End-User Overview, 2018-2028 (USD Billion)
- Smart Infrastructure
- Sports &Entertainment
- Retail
- Hospitality
- Others
Regional Overview, 2018-2028 (USD Billion)
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
- Middle East and Africa
- UAE
- South Africa
- Rest of Middle East and Africa
- South America
- Brazil
- Rest of South America
Reasons for the study
- The purpose of the study is to give an exhaustive outlook of the global Wi-Fi Analytics Market. Benchmark yourself against the rest of the market.
- Ensure you remain competitive as innovations by existing key players to boost the market.
What does the report include?
- The study on the global Wi-Fi Analytics Market includes qualitative factors such as drivers, restraints, and opportunities
- The study covers the competitive landscape of existing/prospective players in the Wi-Fi analytics industry and their strategic initiatives for the product development
- The study covers a qualitative and quantitative analysis of the market segmented based on, component, deployment, application, and end-user. Moreover, the study provides similar information for the key geographies.
- Actual market sizes and forecasts have been provided for all the above-mentioned segments.
Who should buy this report?
- This study is suitable for industry participants and stakeholders in the global Wi-Fi Analytics Market. The report will benefit:
- Every stakeholder is involved in the Wi-Fi Analytics Market.
- Managers within the Tech companies looking to publish recent and forecasted statistics about the global Wi-Fi Analytics Market.
- Government organizations, regulatory authorities, policymakers, and organizations looking for investments in trends of the global Wi-Fi Analytics Market.
- Analysts, researchers, educators, strategy managers, and academic institutions looking for insights into the market to determine future strategies.
Chapter 1 Introduction
1.1 Introduction to the Study
1.2 Market Definition and Scope
1.3 Units, Currency, Conversions and Years Considered
1.4 Key Stakeholders
1.5 Key Questions Answered
Chapter 2 Research Methodology
2.1 Introduction
2.2 Data Capture Sources
2.2.1 Primary Sources
2.2.2 Secondary Sources
2.3 Market Size Estimation
2.4 Market Forecast
2.5 Data Triangulation
2.6 Assumptions and Limitations
Chapter 3 Executive Summary
Chapter 4 Market Outlook
4.1 Introduction
4.2 Value Chain Analysis
4.3 Market Dynamics
4.3.1 Drivers
4.3.1.1 Growing Deployment of Public Wi-Fi Within Physical Venues
4.3.1.2 Government Initiatives for Smart City Development
4.3.2 Restraints
4.3.2.1 Lack OfStringent Government Regulations and Policies
4.3.3 Opportunities
4.5 PEST Analysis
4.6 COVID-19 Impact Analysis
Chapter 5 Wi-Fi Analytics Market by Component
5.1 Introduction
5.1.1 Solutions
5.1.2 Services
Chapter 6 Wi-Fi Analytics Market by Application
6.1 Introduction
6.1.1 Wi-Fi Marketing Analytics
6.1.2 Wi-Fi Presence Analytics
Chapter 7 Wi-Fi AnalyticsMarket by Deployment
7.1 Introduction
7.1.1 On-premise
7.1.2 Cloud
Chapter 8 Wi-Fi Analytics Market by End-User
8.1 Introduction
8.1.1 Smart Infrastructure
8.1.2 Sports & Entertainment
8.1.3 Retail
8.1.4 Hospitality
8.1.5 Others
Chapter 9 Wi-Fi Analytics Market by Region
9.1 Introduction
9.2 North America
9.2.1 U.S.
9.2.2 Canada
9.3 Europe
9.3.1 Germany
9.3.2 France
9.3.3 UK
9.3.4 Rest of Europe
9.4 Asia Pacific
9.4.1 China
9.4.2 Japan
9.4.3 India
9.4.4 Rest of Asia Pacific
9.5 Middle East & Africa
9.5.1 UAE
9.5.2 South Africa
9.5.3 Rest of Middle East & Africa
9.6 South America
9.6.1 Brazil
9.6.2 Rest of South America
Chapter 10 Competitive Landscape
10.1 Overview
10.2 Strategic Initiatives
10.2.1 Mergers & Acquisitions
10.2.2 New Product Launch
10.2.3 Investments
10.2.4 Expansion
10.2.5 Others
Chapter 11 Company Profiles
11.1 Cisco Systems
11.1.1 Overview
11.1.2 Products and Services Portfolio
11.1.3 Recent Initiatives
11.1.4 Company Financials
11.1.5 SWOT
11.2 Purple
11.2.1 Overview
11.2.2 Products and Services Portfolio
11.2.3 Recent Initiatives
11.2.4 Company Financials
11.2.5 SWOT
11.3 Cloud4Wi
11.3.1 Overview
11.3.2 Products and Services Portfolio
11.3.3 Recent Initiatives
11.3.4 Company Financials
11.3.5 SWOT
11.4 Fortinet
11.4.1 Overview
11.4.2 Products and Services Portfolio
11.4.3 Recent Initiatives
11.4.4 Company Financials
11.4.5 SWOT
11.5 Aruba Networks
11.5.1 Overview
11.5.2 Products and Services Portfolio
11.5.3 Recent Initiatives
11.5.4 Company Financials
11.5.5 SWOT
11.6 Ruckus Networks
11.6.1 Overview
11.6.2 Products and Services Portfolio
11.6.3 Recent Initiatives
11.6.4 Company Financials
11.6.5 SWOT
11.7 Yelp
11.7.1 Overview
11.7.2 Products and Services Portfolio
11.7.3 Recent Initiatives
11.7.4 Company Financials
11.7.5 SWOT
11.8 Singtel
11.8.1 Overview
11.8.2 Products and Services Portfolio
11.8.3 Recent Initiatives
11.8.4 Company Financials
11.8.5 SWOT
11.9 SpotOn
11.9.1 Overview
11.9.2 Products and Services Portfolio
11.9.3 Recent Initiatives
11.9.4 Company Financials
11.9.5 SWOT
11.10 Extreme Networks
11.10.1 Overview
11.10.2 Products and Services Portfolio
11.10.3 Recent Initiatives
11.10.4 Company Financials
11.10.5 SWOT
11.11 Other Companies