The global market for the Wi-Fi Analytics is anticipated to develop at a compound annual growth rate (CAGR) of 25.5 % throughout the course of the forecast, to reach USD 65.69 Billion by 2030.
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"The Global Wi Fi Analytics Market 2020-2030 (USD Billion)")
The market size for global Wi-Fi analytics is anticipated to reach USD 26 billion by 2028. The key factors such as the growing smartphone users along with rising smart city deployment across the globe resulting in the growth in public Wi-Fi hotspots are anticipated to spur the industry growth. However, the lack of standardized supervisory compliance globally is likely to confine the market growth.
Wi-Fi analytics comprises the usage of Wi-Fi networks for gathering data on Wi-Fi devices such as laptops and smartphones and encompasses thorough data on the device behavior. These device behavior data includes information about the activity executed through the Wi-Fi network's internet connection and over the space covered by the Wi-Fi network. The implementation of Wi-Fi analytics is intended to enable companies in building comprehensive customer profiles and to understand customers' behavior thoroughly within their venue.
Wi-Fi Analytics Market Scope
| Metrics | Details |
| Base Year | 2023 |
| Historic Data | 2018-2022 |
| Forecast Period | 2024-2030 |
| Study Period | 2018-2030 |
| Forecast Unit | Value (USD) |
| Revenue forecast in 2030 | USD 65.69 Billion |
| Growth Rate | CAGR of 25.5% during 2021-2030 |
| Segment Covered | Component, Deployment, Application, Location, Regions |
| Regions Covered | North America, Europe, Asia Pacific, South America, Middle East and Africa |
| Key Players Profiled | Cisco Systems, Purple, Cloud4Wi, Fortinet, Aruba Networks, Ruckus Networks, Yelp, Singtel, SpotOn, Extreme Networks, Guest Networks, Eleven Software, Flame Analytics, Aislelabs, Aptilo Networks, Blix, SkyFii, and more |
Key Segment Of The Wi-Fi Analytics Market
Component, (USD Million)
• Software
• Service
Deployment, (USD Million)
• On-Premise
• Cloud
Application, (USD Million)
• Footfall Analytics
• Customer Experience Management
• Customer Behavior Analytics
• Customer Engagement
• Customer Loyalty Management
Location, (USD Million)
• Indoor
• Outdoor
Regional Overview, (USD Million)
North America
• US
• Canada
Europe
• Germany
• France
• UK
• Rest of Europe
Asia Pacific
• China
• India
• Japan
• Rest of Asia Pacific
South America
• Mexico
• Brazil
• Rest of South America
Middle East and South Africa
The demand for Wi-Fi Analytics Market globally to witness considerable growth in the coming five years. The rise in deployment of public Wi-Fi, growth in capital investments on Wi-Fi analytics, the proliferation of smartphones, and the increase in adoption of big data analytics are likely to influence the growth of the Wi-Fi analytics industry globally. On the other hand, the rise in acceptance of mobile-connected smart objects and the Internet of Things (IoT) is projected to offer lucrative prospects for market expansion.
Public places shopping complexes, transport hubs, and these days, even trains and cars boast of possessing onboard Wi-Fi. This is estimated to become a usual phenomenon in the market, as it is perceived as an improved service option in consumer satisfaction, in many businesses. Such emerging utility is assumed to be even more crucial to the long-term requirement for the market. Additionally, the focus of governments to construct smart and intelligent cities, hospitals, transport, etc., to reinforce the infrastructure and amenities, shall further encourage its application and boost the Wi-Fi analytics demand.
Component Segment
The global Wi-Fi Analytics Market contains both solution and service segments. The solution segment to possess a significant market share within the global Wi-Fi analytics solution market in 2019. Wi-Fi Solutions help restaurant, retail stores, hotels, and other crowded spots with customer engagement, footfall analytics, customer behavior analytics, customer experience management, as well as customer loyalty management, among others. However, the services segment is anticipated to grow at a significant growth rate from 2020 to 2028.
Application Segment
Based on the application segment, the market is bifurcated into two sub-segments that are Wi-Fi marketing analytics, and Wi-Fi presence analytics. In 2019, the Wi-Fi presence analytics segment gathered the largest market revenue and it is anticipated to govern the Wi-Fi Analytics Market throughout the forecast period. However, the Wi-Fi marketing analytics segment is projected to grow at a significant growth rate over the forecast period. Marketing analytics involves knowing more about the customers, what encourages customers to buy, what social platforms they prefer, and what turns them off to purchase. This creates the overall marketing process more effective.
Deployment Segment
Based on the deployment segment, the market is bifurcated into two sub-segments that are on-premise, and cloud. In 2019, the on-premise segment gathered the largest market revenue and it is anticipated to dominate the market throughout the forecast period. However, the cloud segment is anticipated to grow at a substantial growth rate over the forecast period. The cloud enables organizations with a unified platform with SaaS-based services providing improved security.
End-User Segment
Based on the application, the market is segmented into smart infrastructure, sports & entertainment, retail, hospitality, and others. The hospitality segment possesses a significant market share within the Wi-Fi Analytics Market. This facilitates the type of visitor information that other online participants might previously have access to. Many restaurants and hotels offer a Wi-Fi platform, that enables several tools to incentivize their clients to connect with their brand. To build up the allegiance of guests, hospitality businesses are further incorporating the Wi-Fi platform along with their email marketing system.
The global Wi-Fi Analytics Market is a wide range to North America, Europe, APAC, South America, and the Middle East & Africa. North America is considered a mature market in the Wi-Fi analytics applications, owing to the outsized presence of an organization with the availability of technical expertise and advanced IT infrastructure. The US and Canada are the highest contributory countries to the expansion of the Wi-Fi Analytics Market in North America.
The major players of the global Wi-Fi Analytics Market areCisco Systems, Purple, Cloud4Wi, Fortinet, Aruba Networks, Ruckus Networks, Yelp, Singtel, SpotOn, Extreme Networks, Guest Networks, Eleven Software, Flame Analytics, Aislelabs, Aptilo Networks, Blix, SkyFii, and more. The Wi-Fi Analytics Market is fragmented with the existence of well-known global and domestic players across the globe.