Video on demand (VoD) is a video distribution system that allows individuals to access entertainment content on smartphones, tablets, and other mobile devices at any place at any time. Shifting customers' priorities and availability of a wide range of content services such as sports, educational programs, entertainment, and others are the key factors driving the adoption of video on demand (VoD) services. The global video on demand (VoD) market size is anticipated to reach over USD 82 billion by 2025. This can be attributed to the increasing proliferation of mobile devices is driving the market growth.
-Market-2018-2025-(USD-Billion).png "Global Video on Demand (VoD) Market 2018-2025 (USD Billion)")
However, the increasing threat of video content privacy is expected to hamper the market growth. Furthermore, the growing demand for online streaming services is expected to provide lucrative growth opportunities for the market. Also, the advent of 5G technology is anticipated to be opportunistic for the market in forthcoming years.
Key Segments of the Global Video on Demand (VoD) Market
Product Overview, 2018-2025 (USD Billion)
- Over the Top (OTT) Service
- Pay-TV
- IPTV
Model Product Overview, 2018-2025 (USD Billion)
- Advertising-Based
- Subscription-Based
- Transaction-Based
- Others
Over the Top (OTT) Service Overview, 2018-2025 (USD Billion)
- Digital Libraries
- Entertainment
- Education and Training
- Others
Regional Overview, 2018-2025 (USD Billion)
North America
- U.S.
- Canada
Europe
- UK
- Germany
- France
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Middle East and Africa
- UAE
- South Africa
- Rest of Middle East and Africa
South America
- Brazil
- Rest of South America
Reasons for the study
- The purpose of the study is to give an exhaustive outlook of the global Video on Demand (VoD) market. Benchmark yourself against the rest of the market.
- Ensure you remain competitive as innovations by existing key players to boost the market.
What does the report include?
- The study on the global video on demand (VoD) market includes qualitative factors such as drivers, restraints, and opportunities
- The study covers the competitive landscape of existing/prospective players in the video on demand industry and their strategic initiatives for the product development
- The study covers a qualitative and quantitative analysis of the market segmented based on the product, model type, and application. Moreover, the study provides similar information for the key geographies.
- Actual market sizes and forecasts have been provided for all the above-mentioned segments.
Who should buy this report?
- This study is suitable for industry participants and stakeholders in the global video on demand (VoD) market. The report will benefit: Every stakeholder involved in the video on demand (VoD) market.
- Managers within the video on demand industry looking to publish recent and forecasted statistics about the global video on demand (VoD) market.
- Government organizations, regulatory authorities, policymakers, and organizations looking for investments in trends of global video on demand (VoD) market.
- Analysts, researchers, educators, strategy managers, and academic institutions looking for insights into the market to determine future strategies.
The growing adoption of mobile applications and computing devices is one of the prime factors fuelling the market growth of the video on demand (VOD) services. However, with the growing adoption of smartphones, the video-on-demand service providers are experiencing huge growth in their customer base. Additionally, with the growing adoption of internet services and enhanced internet speed, the video-on-demand market is experiencing huge traction recently. Furthermore, with the video on demand applications vendors are now targeting various customers through advertising and also able to retain old customers. Moreover, with the advent of 5G technology, the video on demand (VoD) is expected to see the major growth opportunity in forthcoming years.
Product Segment
Based on the segment of the product, the market is divided into Over the Top (OTT) service, pay-TV, and IPTV. In 2019, the Over the Top (OTT) service segment gathered the highest market revenue and it is expected to do so throughout the forecast period. The dominance of this segment is primarily attributed to the wide variety of content and payment options. Also, the growing adoption among global audiences is the key factor driving the demand for OTT services. However, the IPTV segment is expected to gather the highest market growth during the forecast period.
Model Type Segment
Based on the model type, the market is segmented into advertising-based, subscription-based, transaction-based, and others. The advertising-based segment dominated the market in 2019 and it is projected to maintain its position throughout the forecast period. On the contrary, the subscription-based segment is anticipated to gather the highest CAGR during the forecast period 2020-2025.
Application Segment
Based on application, the market is segmented into digital libraries, entertainment, education and training, and other segments. In 2019, the entertainment segment gathered the highest market growth. The growth of this segment is primarily accredited to the increasing digitization of the gaming and entertainment industry. In addition, with the VoD services enterprises can deliver media and advertising content through messaging channels which can further enable better customer engagement.
The North America region is anticipated to gather the highest market share during the forecast period. The dominance of this region is mainly accredited to the increasing investment in new and advanced technologies. However, the Asia-Pacific region is expected to hold the highest growth rate throughout the forecast period 2020-2025. The growth of the video on demand (VoD) market in this region mainly attributed to the growing demand for dynamic local content in this region. Also, the increasing adoption of smartphones and improved internet connectivity are some of the key factors boosting the market growth in this region.
-Market-2018-2025-(USD-Billion).png "North America Video on Demand (VoD) Market 2018-2025 (USD Billion)")
The major players of the global video on demand (VoD) market are Amazon, YouTube, Netflix, HBO, Cisco, Apple, Hulu, Roku, Comcast, and Vudu. Moreover, the other potential players in the video on demand (VoD) market are Akamai, Huawei, Muvi, Fujitsu, and IndieFlix. The recognized companies are coming up with an innovative and new video on demand (VoD) solutions. For instance, in January 2019, Amazon’s IMDb launched Freedive, a free streaming service. The service is free and does not require any subscription however, the available content supports advertisements.