The global vaginal moisturizers and lubricants market was valued at USD 867.9 million in 2020 and is projected to grow at a CAGR of 8.6% during the forecast period. Factors driving the growth of the vaginal moisturizers and lubricants market include demand for improving sexual health, cases of erectile dysfunction, and high incident of atrophic vaginitis.
Atrophic vaginitis (AV) occurs as a result of a significant decrease in estrogens levels. When levels of estradiol are decreased, vaginal tissue becomes thinned, and this situation can be observed in menopause and some other conditions with low estrogen levels, including breastfeeding, ooforectomy before the age of natural menopause and use of gonadotropin-releasing hormone (GnRH) analogues.
The global vaginal moisturizers and lubricants market is categorized based on type. By type, the water based lubricants held the largest share in 2020. Lubricants provide short-term relief from vaginal dryness, and discomfort during sex. Some products act as both lubricants and moisturizers
Regionally, North America accounted for the largest market share of the global vaginal moisturizers and lubricants market in 2020, while Asia Pacific is set to grow at a highest CAGR by 2028. Leading players of the global vaginal moisturizers and lubricants market include Church & Dwight Co., Inc., BioFilm, Inc., Reckitt Benckiser Group plc, LifeStyles Healthcare Pte Ltd, Lovehoney Group Ltd, Mayer laboratories Inc., Sliquid, uberlube, Trigg Laboratories, Inc. and The Yes Yes Company Ltd. among others.
Key segments of the global vaginal moisturizers and lubricants market
Type Overview, 2018-2028 (USD Million)
- Water-based
- Silicone-based
- Oil-based
Regional Overview, 2018-2028 (USD Million)
- North America
- U.S.
- Canada
- Europe
- Germany
- United Kingdom
- France
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- GCC
- South Africa
- Rest of MEA
Reasons for the study
- Growing demand for products reducing vaginal dryness
- Social stigma of using lubricants for improving sexual experience
What does the report include?
- The study on the global vaginal moisturizers and lubricants market includes qualitative factors such as drivers, restraints and opportunities
- The study covers qualitative and quantitative analysis of the market segmented on the basis of type. Moreover, the study provides similar information for the key geographies.
- Actual market sizes and forecasts have been provided for all the above-mentioned segments
- The study includes the profiles of key players in the market with a significant global and/or regional presence
Who should buy this report?
- The report on the global vaginal moisturizers and lubricants market is suitable for all the players across the value chain including product manufacturing companies, suppliers/distributors, R&D labs, CROs, healthcare organizations, medical reimbursement and insurance providers
- Venture capitalists and investors looking for more information on the future outlook of the global vaginal moisturizers and lubricants market
Consultants, analysts, researchers, and academicians looking for insights shaping the global vaginal moisturizers and lubricants market
There is a very high level of demand for personal lubricants. Lubricants are used alone or in combination with condoms to improve lubrication and comfort during intercourse. Reported usage rates are as high as 93% for men who have sex with men (MSM) and 89% for female sex workers.
Silicone based lubricants are newer and appear to be gaining market share in some countries. These lubricants are generally a mixture of different molecular weight polydimethylsiloxanes. Both linear and cyclic polydimethylsiloxanes are used. Typically a lubricant formulation might contain a very low molecular weight, volatile siloxane, and medium molecular weight siloxane that forms the main residual phase of the lubricant and a high molecular weight siloxane to control the viscosity of the lubricant and provide high levels of lubricity. A number of other materials can be used to formulate personal lubricants such as mineral and vegetable oils but these materials tend to have a marked adverse effect on the properties of condoms and are not generally recommended.
The global vaginal moisturizers and lubricants market is segmented based on type. In 2020, the water based lubricants accounted for the largest share of the vaginal moisturizers and lubricants market. Lubricants provide short-term relief from vaginal dryness, and discomfort during sex. Some products act as both lubricants and moisturizers. In moisturizers, the main aim is to rehydrate the vaginal mucosa (lining), by adhering and increasing the fluid content within it, recreating its natural shape, elasticity and acidic balance. They do not reverse age-related changes associated with estrogen deficiency. The effects last longer than lubricants and are used every 3 days. Most products are water based, however they can be silicone or plant based. Water and silicone based products do not damage latex condoms, unlike oil based products e.g. Vaseline, baby oil or lotion. Silicone based products can damage silicone sex toys, and shouldn’t be used together. Products differ in their additives, which may include glycerine, parabens, and emollients. They are available in individual sachets, prefilled applicators or tubes with vaginal inserters.
North America accounted for the largest share of the global vaginal moisturizers and lubricants market in 2020. Majority of LGBT community in the United States is reported to regularly use lubricants to improve the sexual involvement. Although social acceptance of lesbian, gay, bisexual, and transgender (LGBT) people in the United States has been improving, LGBT individuals continue to face stigma and discrimination. These negative experiences, combined with a lack of access to culturally-affirming and informed health care, result in multiple health disparities for LGBT populations. Thus, there is an urgent need to provide inclusive, high-quality health services to LGBT people so that they can achieve the highest possible level of health. Members of LGBT communities are more likely than their heterosexual counterparts to experience difficulty accessing health care. Individuals in same-sex relationships have been significantly less likely than others to have health insurance, are more likely to report unmet health needs, and, for women, are less likely to have had a recent mammogram or Papanicolaou test.