Growing awareness about the complications associated with lack of sexual healthcare to boost growth for the global Sexual Wellness Market
Covid-19 Impact & Market Status
Due to COVID-19 people had to stay at their homes. The lockdown phase made everyone stay inside and all the activities stopped, while business shifted to online mode. This led to an increase in the sales of sexual wellness items as people were more found to enjoy sexual activities. This increased the demand for sex toys, especially vibrators, which helped females to enjoy safe sexual enhancement activities.
Also, during the lockdown, people were involved more in sexual intercourse, this demanded condoms, contraceptives, birth control pills, and other birth control items. Also, to stop the flow of sexually transmitted diseases, there was an increase in the demand for ointments and pills.
An increase in sexual wellness awareness has increased the usage of sexual wellness toys and other items.
As the awareness of sexual wellness is increasing, an educated section of society is becoming more concerned about their sexual health. Also, there is an increase in the rate of sexually transmitted diseases like HIV, these things are adding up and driving people to use sexual wellness items like condoms, lubricants, contraceptives, sex toys, etc. during their sexual intercourse or for sexual enhancement activities. Overall, the demand for sexual enhancements and wellness items is rapidly increasing to avoid transmission of disease, for birth control, and other requirements.
Among all the sexual wellness items, sex toys are widely in demand. These help adults to enjoy sexual enhancement activities which helps them to maintain their mental and emotional balance.
Society Hindrance has reduced sexual wellness market growth.
Despite all the efforts made by different organizations, many people in society still don’t accept the use of sexual wellness items. This may be because of their cultural thinking, or their mentality but they are not ready to accept the changes in the healthcare sector.
The development of sexual health items and their sale through online platforms have provided a new opportunity to the Sexual Wellness Market.
As the rate of sexually transmitted disease (STD) increased, people became aware of STDs and started taking protection during intercourse or pleasure activities. This made them understand the importance of sexual health and hygiene. The sexual health items help in controlling the birth rate and maintaining sexual health.
The CAGR (Compound Annual Growth Rate) of the global sexual wellness market is expected to be 8.48% with an increased market size of USD 42.49 billion by 2028.
To make people aware of STDs and the importance of sexual health various non-governmental and governmental organizations are doing their best via health awareness campaigns, advertisements, commercials, etc. This is because the concept of sexual wellness is new to many people. Many sections of society are still unaware of the necessity of sexual health, sexual enhancement, birth control requirements, etc. So there is a need to make them understand why sexual health should be given equal importance as given to mental or physical health.
Though there are a wide variety of male condoms and other alternatives for protection against HIV or other sexually transmitted diseases, women are limited to a few options. Mostly they have to rely on the protection used by their partner for their safety. For this, many potential companies are trying their best to provide them with a proper alternative. Also, the private area of females is sensitive and more prone to transmitted disease, hence, they need proper protection.
The sexual wellness items are not limited to condoms only, they consist of sex toys, contraceptives, medicines, ointments, lubricants, pills, sprays, and much more. These products are either used to help during intercourse, for birth control, for prevention of sexually transmitted disease, for controlling sexual excitement or enhancement, or for one or more reasons. Hence, they are having a high demand in the market.
Despite all this, there are many sectors in the various countries that are unaware of the necessity of sexual wellness or even unaware of sexual wellness. These people are mostly illiterate. They require proper education and information about sexual health and its importance. Along with this, many sections in the society can’t understand national languages, for them, proper campaigns in their regional languages are required.
Also, many people think that birth control should not be there. To help them understand the necessity of birth control, various organizations are trying their best. Apart from what people think and understand, another negative factor to the development of the sexual wellness market is the toxic nature or side effects of sexual healthcare products. Many birth control or menstrual control pills have caused side effects to the user. They reported inflammation around their private parts and stomach, some also end up with bleeding. Also, the ointments and lubrication used during sexual intercourse have side effects.
Condoms are widely used for birth control but they also don’t provide full assurance. They might not serve their purpose in many cases and these things make the sexual wellness products deprived of their quality. Hence, there is an urgent need to improve the quality of these products so that they would serve their purpose effectively and the customer would be satisfied with their use. There should be immediate action regarding these issues as there is no other alternative once people have used degraded products.
These activities help a person to maintain a balance between their practical and emotional mental states. Hence, education regarding this field is essential so that people can live healthy and better life. Also, safe sex and avoidance of unrequired pregnancy are important. For this, people should be aware of the products that they require and the distribution channels from where they can buy those products.
Based on product type, sex toys have dominated the sexual wellness items market. They are in high demand and this has increased their demand-pull factor of supply.
The major players of the global sexual wellness market are Reckitt Benckiser Group Plc., Bayer AG, Lovehoney Group Ltd., HLL Lifecare Ltd., LELO, FUN FACTORY GmbH, Topco Sales, LIFESTYLES HEALTHCARE PTE LTD., Church & Dwight Inc., Doc Johnson, Ansell Ltd., Karex Berhad, Mankind Pharma, Veru Inc., BioFilm IP LLC, Adam and Eve Stores, KESSEL medintim GmbH, Luvu Brands Inc., and TENGA co. Ltd.
Latest Innovations in the Global Sexual Wellness Market: a Snapshot
- The sexual wellness items are expected to increase at a double rate by the end of the forecast period due to an increase in the COVI-19 timeline.
- The sexual wellness market of Europe is expected to increase at a fast rate by the end of the forecast period and dominate over other regions.
- Church & Dwight Co. Inc., BMS Factory, FUN FACTORY GmbH, and Doc Johnson Enterprise are showing a significant increase in the production and sales of sex toys.
Sexual Wellness Market Scope
|Forecast Unit||Value (USD)|
|Revenue forecast in 2028||USD 42.49 billion billion|
|Growth Rate||CAGR of 8.48% during 2021-2028|
|Segment Covered||Product, Distribution Channel, End-User, Regions|
|Regions Covered||North America, Europe, Asia Pacific, Middle East and Africa, South America|
|Key Players Profiled||Reckitt Benckiser Group Plc., Bayer AG, Lovehoney Group Ltd., HLL Lifecare Ltd., LELO, FUN FACTORY GmbH, Topco Sales, LIFESTYLES HEALTHCARE PTE LTD., Church & Dwight Inc., Doc Johnson, Ansell Ltd., Karex Berhad, Mankind Pharma, Veru Inc., BioFilm IP LLC, Adam and Eve Stores, KESSEL medintim GmbH, Luvu Brands Inc., and TENGA co. Ltd.|
Key Segments of the Global Sexual Wellness Market
Product Overview, 2018-2028 (USD Billion)
- Sex Toys
- Sexual Enhancements Supplements
Distribution Channel, 2018-2028 (USD Billion)
- Drug Stores
- Specialty Stores
- Online Platforms
End-User Overview, 2018-2028 (USD Billion)
- LGBT Community
Regional Overview, 2018-2028 (USD Billion)
- Rest of Europe
- Rest of Asia Pacific
- Rest of South America
The Middle East and South Africa