Sweet potatoes are root vegetables that are rich in fibre, starch, potassium, B vitamins & C vitamins minerals consisting of selenium, iron, calcium and that is a good source of beta carotene. Moreover, sweet potatoes are considered a staple meal in the form of daily routine intake of food products.

It’s being expected that by 2028, the Sweet Potatoes Fries market cap will hit USD 7598.4 million at a CAGR growth of about 11.9%. 

Covid-19 Impact & Market Status

The upsurge of COVID-19 in early 2020 has hampered the progress of the world economy and subsequently affected the food and beverage industry as well. Due to the halt in business operations, safety protocols imposed by the government and prohibition on the movement of goods & services, the food service industry witnessed several obstacles. Restaurants and hotels are the main users of sweet potato fries. Additionally, because the retail sector was negatively impacted by the coronavirus pandemic, the retail sales of sweet potato fries have also been impacted. Due to the restrictions on trade operations, supply chain interruptions were also a major setback for the market for sweet potato fires. As a result, the COVID-19 epidemic and the associated limitations have had a moderate to significant influence on market trends for sweet potato fries.

Analysis of Sweet Potato Fires Market in various Geographical Regions

Due to the region's higher sweet potato consumption rates, East Asia accounts for a sizeable portion of the global market for sweet potato fries. China is the world's largest producer of sweet potatoes, and the market for its food processing industry is growing thanks to the country's rapid industrialization. Due to the simple accessibility of sweet potatoes throughout the nation, this has further enhanced the manufacturing of sweet potato processed goods. Given their nutritional value and health benefits, sweet potatoes are gaining popularity among the region's growing number of health-conscious people in nations like China, Japan, and South Korea.

South Asia is anticipated to be the expanding area in the worldwide sweet potato fries market, as consumer spending on new and creative products is increasing in South Asian nations. Europe and North America are also expected to have considerable expansion in the global sweet potato fries market over the projected period due to raising consumer awareness of the health and nutritional benefits of sweet potatoes.

In the current times, sweet potatoes have become more prominent owing to their ubiquitous application in daily meals, culinary uses, ethnic cuisines and many distinct food products. Various food manufacturing units provide several varieties of snacks, syrups, meals etc made of sweet potatoes to meet the uptick in demand of consumers in the global sweet potato fry market. As a result, sweet potato production has increased over the past ten years, with Europe, North America, and countries in the Asia-Pacific area accounting for the majority of demand.

It is due to the dynamic living standard of folks, consumers are adopting convenient food options for on-the-go consumption which is influencing per capita expenditure on savoury snacks products such as wafers, Sweet Potato Fries, chips etc. occupied lifestyles and long working hours have led to a shift to packaged meals and desk snacks. Furthermore, the effortless availability of distinct savoury snack products and a robust distribution network of key participants across the globe are attracting customers to buy Sweet Potato Fries and other snacks made of sweet potatoes. Apart from this, modern distribution channels like online retail stores, supermarkets, hypermarkets etc prompt customers to buy bigger packets to avoid frequent visits to stores and get more value for their money. Thus, abundant growth opportunities are expected to witness in the global market for Sweet Potato Fries.

The global market of Sweet Potato Fries is driven by its huge demand from the manufacturers of food as companies are providing different food products, snacks, and food made of sweet potatoes every single day. On the other hand, the market of sweet potato is also achieving traction from demand-side drivers as it is majorly consumed in every course meal as well as it is health-friendly. As a result, it is favoured by people who are concerned about their health and seek for items that offer such benefits. The use of sweet potatoes in food preparations to improve flavour and texture is another factor driving up demand for them.

The market for sweet potato fries will likely experience significant expansion over the upcoming years, with the Middle East & Africa and South Asia predicted to present favourable growth possibilities. Hiking the use of Sweet Potato Fries in healthy snack products is a considerable component of the growth of the global Sweet Potato Fries Market in the predictable future.

In order to expand their positions in the worldwide sweet potato fry market, major players including Aviko B.V., Lamb Weston Holdings, Inc., McCain Foods Limited, and others are emphasising innovation and fortifying the supply chain. Other tactics used by major players to distinguish themselves from rivals in the global sweet potato fry market include increasing production capacity and enhancing quality.

The key players of the global Sweet Potato Fries Market include Simplot, Aviko, Ardo, Lamb Weston, McCain Foods, Ore-Ida, Russet House, International Food and Goods, and Farm Frites, Cavendish Farms, Trinity Frozen Foods, Mr Chips.

Latest Innovations in the Global Sweet Potato Fries Market: A Snapshot

• Bare Snacks, a snack company headquartered in the United States, released baked sweet potato chips in sea salt and barbecue tastes in June 2018.
• Walker, a crisp manufacturer located in the United Kingdom, introduced oven-baked sweet potato crisps in July 2019.

Sweet Potatoes Fries Market Scope

Key Segments of the Global Sweet Potato Fries Market

Type Overview, (USD Million)

• Irregular Sweet Potato Fries
• Strip Sweet Potato Fries

Application Overview, (USD Million)

• Online Sales
• Offline Sales

Nature Overview, (USD Million)

• Organic
• Conventional

End-Use Overview, (USD Million)

• Foodservice Industry
• Retail/Household

Regional Overview, (USD Million)

• North America
  • • The US
    • Canada
• Europe
  • • UK
    • Germany
    • France
    • Rest of Europe
• The Asia Pacific
  • • China
    • Japan
    • India
    • Rest of Asia Pacific
• South America
  • • Brazil
    • Mexico
    • Rest of South America
• Middle East & Africa