A stand up pouch is a laminated bag that is produced from multiple layers of aluminium foil, plastic film, and associated materials. These pouches occupy limited space and utilize low quantity of packaging material in comparison to conventional packaging material. It possess the capability to print design, logo, and colour along with ability to stand erect for display. The stand-up pouch comprises of different designs including pour spouts, sider closures, zipper, spouts & fitments and release valves.

Over the years, stand-up pouches have improved the packaging pattern for a wide variety of food along with industrial packaging. Ongoing Innovations across packaging materials comprising foil laminations, custom blended barrier films, and metalized films, is providing impetus to industry growth. It offers several advantages which include improved aesthetic appeal, light weight, and reduced transportation costs. The product find applications across food, pet food, non-food, & beverages and other associated food products.

Shifting consumer and industry inclination toward improved packaging features is driving the product demand

Improving lifestyle along with growing consumer awareness toward health and nutrition is anticipated to drive the product demand. The ongoing shift in demand from rigid to flexible packaging formats is the driving the upsurge across global stand-up pouches market. The stand-up pouches offer diverse feature in terms of versatility and functionality such as windows and re-sealable zip-lock that allow customer to use packaged product for a longer duration. Growing preference for stand up pouches in comparison to other available alternatives comprising cans and bottles is proliferating the industry landscape. The stand-up pouches have the ability to pack solid along with liquid products which makes its adoption favourable. In addition, industry players are focusing on improving packaging features to minimize raw material and transportation costs on account of reduced weight of the packaged product. Furthermore, printing, packaging, and designing on pouches is cheap and easy, which in turn will complement the industry outlook in the coming years.

Food & beverage packaging is the major application for stand up pouches

In the stand-up pouches market, food & beverage packaging is analysed to be the leading share holder. The consumers are inclining toward stand-up pouches owing to its of quality packaging, along with its ability to protect packaged food from outside elements such as air, light, and moisture. In the food industry, stand-up pouches are used for packaging of several food products such as pet food, sauces, candies, ready-to-eat/frozen meal, dried fruits & nuts, snacks, chocolates, and confectionery products. It is manufactured by sterilized materials which protects the packaged product from contamination.

In addition, the industry is witnessing considerable innovation across the product to improve its features. For instance, in 2019, Bear Naked granola entered into partnership with Dow's Pack Studios to develop recyclable pouches for packaging products. Moreover, tailor-made packaging on the basis of unique styles, designs and shapes is one of the prime factors which in turn is expected to stimulate the business landscape in the coming years.

Asia-Pacific holds the major regional share in the market

Asia Pacific region is anticipated to hold high growth rate across the Asia Pacific market. Rising per capita income coupled with improving lifestyle of the consumers across the region have significantly contributed in the upsurge of the product. The increasing population in the emerging countries including China and India have expanded the customer base food products and food & beverages. Furthermore, ongoing industrialization, increasing purchasing parity, and rising demand of packaged food items is boosting the demand for stand-up pouches. In addition, the surging application of product across healthcare, oil & lubricants, agricultural, and cosmetics & toiletries products is projected to fuel the industry growth across Asia Pacific region.

Key Market Players

•    RETAL Industries Ltd.,
•    Amcor
•    Bemis Company
•    Berry Global Group
•    Mondi
•    Sonoco
•    Sealed Air
•    Coveris
•    ProAmpac
•    Smurfit Kappa
•    Huhtamaki
•    Berry Plastic Corporation
•    The DOW Chemical Company
•    Hood Packaging
•    Essentra Plc.
•    Winpak Ltd.
•    Printpack
•    Others

Market Segments: Stand-up Pouches Market

• By Form
• Round bottom
• Rollstock
• K-style
• Plow bottom/Folded Bottom
• Flat bottom
• Others
• By Type
• Aseptic
• Standard
• Retort
• Hot-filled
• By Closure
• Top notch
• Zipper
• Spout
• By Application
• Food & beverage
• Cosmetics & toiletries
• Healthcare
• Others
• By Region
  • North America
    • US
    • Canada
  • Europe
    • Germany
    • France
    • UK
    • Russia
  • Asia Pacific
    • China
    • India
    • South Korea
    • Japan
    • South-East Asia
  • Middle East and Africa
    • Saudi Arabia
  • South America
    • Brazil

Key Sources

•    Industry Associations
•    Patent Websites
•    Company Annual Reports
•    Company Websites
•    Key industry leaders
•    Technology consultants
•    Packaging Machinery Manufacturers Institute
•    Flexible Packaging Association
•    Global Food Safety Initiative
•    Others

Key Questions Answered

•    What are the key growth regions and countries?
•    What are the important types and technologies being used?
•    What are the market players doing, in terms of research and development?
•    Which are the new applications for this market?
•    What are the integrations happening?
•    What are the recent news, developments, mergers, or large value deals?

Key Stakeholders

 •    Raw material suppliers
•    Polymer suppliers
•    Regulatory Authorities
•    Research and Innovation Organizations
•    Technocrats
•    Suppliers and Distributors
•    Other Channel Partners
•    Quality Control Organizations
•    Environmental Authorities