The size of the sports software market was estimated at US$ 3.7 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 12.4% from 2021 to US$ 8.8 billion by 2028.
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"The Global Sports Software Market Market 2018-2028 (USD Billion)")
he global sports software market was valued at USD 4.99 Billion in 2018. Sports software is a specialized solution which enables all-in-one integration of sports data from multiple sources, facilities, and applications. The data can be in separation or in the combination of audio, video and real-time feed which shall provide new potential to the audience it is catering. This software helps in visualization, prediction, and analysis of data points coupled with pre and post-event reviews related to the sports tournament. Due to such multiple benefits, major clubs, sports associations and league management teams have adopted such software, which is driving the growth of the global sports software market.
Sports software is assisting clubs & teams to gain a competitive advantage as it offers tools such as big data analytics which help in formulating a marketing strategy to achieve higher TV ratings and game strategy for coaches to achieve success in the game. Further, the fund's management a feature of this software will help in the effective management of financials and benefit the club with more returns. Thus, demand for the sports management software is surging driving the growth of the global sports software market.
Customization of the solution on the real-time platform is an added advantage of this integrated platform. This is boosting the growth of the global sports software market. For instance, SAP SE a player in the market offers a new generation of sports solution based on the SAP HANA platform. The solution is a powerful foundation that is helping SAP SE to deliver innovative solutions to its customer in the sports sector.
Sports Software Market Scope
| Metrics | Details |
| Base Year | 2023 |
| Historic Data | 2018-2022 |
| Forecast Period | 2024-2028 |
| Study Period | 2018-2028 |
| Forecast Unit | Value (USD) |
| Revenue forecast in 2028 | US$ 8.8 billion |
| Growth Rate | CAGR of 12.4 % during 2018-2028 |
| Segment Covered | Technology, Region. |
| Regions Covered | North America, Europe, Asia Pacific, South America, Middle East and Africa |
| Key Players Profiled | Cisco Systems, Inc.; Telefonaktiebolaget LM Ericsson; Fitbit, Inc.; Fujitsu; Garmin Ltd.; IBM Corporation; Modern Times Group MTG; Panasonic Corporation; Samsung; SAP SE; and Sony Corporation. |
Key Segments of the Global Sports Software Market
Deployment Overview, (USD Million)
- Cloud Base
- On-premise
End-User Overview, (USD Million)
- Coaches
- Club
- Leagues
- Sport Association
Regional Overview, (USD Million)
- North America
- U.S.
- Canada
- Europe
- France
- Germany
- Spain
- Italy
- Asia Pacific
- India
- Japan
- China
- Rest of APAC
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East and Africa
- UAE
- Saudi Arabia
- Qatar
- Rest of MEA
Frequently Asked Questions (FAQ) :
The market value of sports software market in 2028 was US$ 8.8 billion.
North America dominated the market for sports software market and accounted for the largest revenue share.
The top companies that hold the market share in sports software market areCisco Systems, Inc.; Telefonaktiebolaget LM Ericsson; Fitbit, Inc.; Fujitsu; Garmin Ltd.; IBM Corporation; Modern Times Group MTG; Panasonic Corporation; Samsung; SAP SE; and Sony Corporation.
The amalgamation of sports and technology is an opportunity for both players and administrators for being smart both on and off the field. Disruption of technology into sports has improved organizations at boardroom level and bolstered the market revenue and size. Not to mention, technology is altering the way sport is being played at an elite level. In addition to that, this has not only benefitted companies and players but also audiences as it has improved applications, services and ways they can interact with the sport.
One of the trending sports software –Goal Line Technology (GLT) helps referees to review every minute detail of the play. Another important trend is Live and On-demand Sports Streaming which has impacted the sports software industry immensely. In continental Europe, Eleven Sports and DAZN is becoming a substitute of incumbent broadcasters. Boxing and Combat sports is securing a huge investment from stateside DAZN which compelled HBO (considered synonymous with boxing in the U.S.) to withdraw from the market.
Furthermore, sports software has aided in analyzing data and draw useful insight from it. In other words, data analytics has improved match preparation and fitness. For instance, stat-heavy NFL is using surface tablets on the sidelines by making a deal with Microsoft. Even in 2018’s FIFA World Cup, all the 32 teams were given access to a tablet-based system featuring important statistics, positioning data and match footage.
Deployment Segment
Based on the type of deployment, the global sports software market is segmented into on-premise and cloud-based. Cloud was the largest segment accounting to 70% share in 2017. Owing to the growth of the sports industry many sports associations and clubs are now considering investing broadly in revamping their systems with a cloud-based solution that offer more technological benefits in the global sports software market. Bigger stakeholders in the sports sector are adopting to cloud-based model as they focus more on innovation thus boosting the growth of the global sports management software. Further, smaller players are also projected to scale up with the changing needs of the business using the pay as you go model offered by the cloud-based service, driving the demand for cloud-based software.
End-user Segment
Based on the end-user, clubs had the largest market in the global sports software market valued at USD 1,479 million in 2017. Year-round management of players and other organization contracts, monitoring pre and post-event management activities is now been smoothly run and coordinated through the sports management software for all the clubs across sports. This has resulted in increased efficiency for the clubs and thus the increasing software adoption is driving the growth of the global sports software market during the forecast period.
.png "Global Sports Software, by End-User 2017 (USD Billion)")
Coaches have been the second-largest end user of the software in the global sports software market. This software is useful for the coaches to design and track the training session of the players. The software shall also help in tracking the performance of the team using videos, match data analytics and examining match insights which shall support in preparing the team for the next performance.
North America is the highest valued region in the global sports software market valued at USD 1,630.2 million in 2017. The region grew as the sports clubs in the region had focused on software adoption. The software shall assist in team scheduling, player’s registration, facility management, and online ticket booking and sales management through effective communication through emails, messages, and text. Europe was the second-largest market in the global sports software market.
.png "Global Sports Software, by Region 2017 (USD Billion)")
The major players of Global Sports Software include SAP SE, International Business Machines Corporation (IBM), Daktronics, Blue Star Sports Limited, F3M Information Systems, SportEasy SAS, Edge Games, Inc, Synergy Sport Technology and Others. Giants of sports industry like Fox sports is likely to start a legalized sports betting product in partnership with The Stars Group where it will debut two products, a real money wagering platform and a free-to-play game in states, which will compete with FraftKings and FanDuel.