Owing to benefits improved heart health, weight control, digestive health, adherence to calorie restriction, enhanced satiety, high nutritional profile, etc, packaged oatmeal is experiencing rapid adoption as opposed to traditional cold cereal, thus fostering growth in global packaged oatmeal market.
Covid-19 Impact & Market Status
Due to covid-19 led mobility and other restrictions imposed on the manufacturers the oat basic supply and demand of oats is highly impacted. The main oat growing areas across the world were impacted. Most importantly, the major oat growing areas in US and Canada were affected by drought conditions. This resulted in lowest marketing year on record in the global packaged oatmeal market. At the same time, packaged oatmeal market is gaining momentum due to increased demand due to its long-recognised health benefits, growing popularity of snack, and strong demand for oatmeal as a host breakfast cereal. Oatmilk is trending in this season.
This global packaged oatmeal market report provides in-depth study of the global market of packaged oatmeal along with latest trends, events, and future market estimations for investments. The report extensively analyzes the segments that help better understand the product and opportunities in each market segment. Moreover, the report profiles key players in the market analyzing them thoroughly based in certain criteria such as market size, annual share, total revenue, customer base, etc.
Instant Packaged Oatmeal Type is Anticipated to Record Handsome Growth Rate
The global packaged oatmeal market is classified into instant, rolled, scottish oats, steel-cut, oat groats, and others based on type. Among these, the instant packaged oatmeal type segment to is estimated to record handsome growth rate in the forecast span. The key factors such as growing consumer demand for breakfast convenience and on-the-go consumption foods due, changing consumer habits, growing affluence, double-income couples, and increasing acceptance of western foods is driving the growth of instant oats in the global packaged oatmeal market.
Retail Shops Well Positioned for Gathering Maximum Revenue
The global packaged oatmeal market is classified into hypermarket, supermarket, retail shops, and others based on distribution channel. Among these, the retail shops segments shared maximum market revenue of global packaged oatmeal market due to easy accessibility, convenience, availability of multiple flavours of oatmeal, easy purchase, and personal services.
North American Region to Render Better Future Ahead
North American region witnessed rapid growth in global packaged oatmeal market owing to growing penetration of instant yet nutritionally rich breakfast foods, expanding product range in different flavours, increasing high—disposable income, health awareness are the major factors driving growth of North America in the market. Most importantly, emergence of in-budget product range, smaller versions of oatmeal manufactured by oatmeal makers has supplemented market growth in North America.
The need for instant nutritionally rich food, growing consumer demand for breakfast convenience and on-the-go consumption foods due to changing lifestyles have accentuated the need for packaged oatmeal.
Rapid decline in sales of cold cereals, growing reputation of oatmeal as a healthy food, easy availability of trendy new flavors in supermarkets, hypermarkets, retail shops etc, the opportunity is ripe for oatmeal to gain even more market share in the global packaged oatmeal market.
Owing to high nutritional value oatmeal products have resulted in the increased interest of food industry. Also, the emerging use and interest in oats due to health benefits and nutritional advantages, packaged oatmeal is gaining increased consideration. These factors are collectively influencing thumping growth of global packaged oatmeal market, ensuring overall market size of USD 3.7 billion by 2028 with and annualized growth rate of 1.5% from 2021 to 2028.
Oatmeal is a breakfast food made from oats with milk or water added to it. The oatmeal is packed with healthy nutrition and other health benefits such as antioxidant, constipation control, lowered chance of colon cancer, etc. The unique feature of oatmeal is that it is a comfort food high in nutrition preferred by almost the customer groups.
Factors such as increasing demand for nutritionally rich convenience foods due to changing lifestyle, emergence of different flavoured oatmeal, and use of oatmeal in cosmetics and food industry, oatmeal is experiencing superlative progress leading to growth of global packaged oatmeal market.
However, some packaged oatmeal flavours have high sugar content, packaged oatmeal providers facing challenges in persuading customers to change their breakfast habits, significant costs, low consumer awareness are some significant factors likely to hamper the market growth. Furthermore, the changing consumer habits, growing affluence, double-income couples and increasing acceptance of western foods are the key drivers providing handsome growth opportunity to the global packaged oatmeal market.
The key players in the global packaged oatmeal market are ENTACT, Terra Systems, Engineering and Maintenance Solutions, HDR, Brisea Group, Golder Associates, Jacobs Engineering Group, DEME NV, AECOM Technology, and Clean Harbors among all the well-established and emerging companies. The market players to stay competitive and attract consumers are attempting to take on higher ground on specific health aspects, fortifying oats customized to working groups, offering coupons or introducing trendy new flavors attracting people and turning them into long-term customers. Moreover, the oatmeal manufacturers are embracing social media for on-the-go oatmeal products as it is where millenials gather.
Latest Innovations in the Global Packaged Oatmeal Market: a Snapshot
- Companies are attempting to take on higher ground on specific health aspects, fortifying oats customized to working groups, offering coupons or introducing trendy new flavors attracting people and turning them into long-term customers. Moreover, the oatmeal manufacturers are embracing social media for on-the-go oatmeal products as it is where millenials gather.
- Blue Lake Milling, one of the world’s top oatmeal products manufacturing firm recently announced that it will turn oat husks into power that will further provide electricity to both the plant and nearby homes.
- American multinational manufacturer known for consumer foods has improved and expanded its product line with the inclusion of oatmeal as an independent category as it announces the launch of Big B instant oatmeal. The Big G Instant Oatmeal is available in supermarkets, hypermarket retail stores and other shopping centres. Big G Instant Oatmeals are available in different flavours such as Cocoa Puffs, Trix, Cinnamon Toast Crunch, and Lucky Charms.
Packaged Oatmeal Market Scope
|Forecast Unit||Value (USD)|
|Revenue forecast in 2028||USD 3.7 billion|
|Growth Rate||CAGR of 1.5% during 2021-2028|
|Segment Covered||Medium, Technology, Regions|
|Regions Covered||North America, Europe, Asia Pacific, Middle East and Africa, South America|
|Key Players Profiled||ENTACT, Terra Systems, Engineering and Maintenance Solutions, HDR, Brisea Group, Golder Associates, Jacobs Engineering Group, DEME NV, AECOM Technology, and Clean Harbors|
Key Segments of the Global Packaged Oatmeal Market
Medium Overview, 2018-2028 (USD Billion)
Technology Overview, 2018-2028 (USD Billion)
- Pump & Treat
- Soil Vapor Extraction
- Chemical Treatment
Regional Overview, 2018-2028 (USD Billion)
- Rest of Europe
- Rest of Asia Pacific
- Rest of South America
Middle East and South Africa