The growing demand for e-learning as a result of COVID-19 is propelling the growth of the online tutoring industry. COVID-19 has caused school closures all across the world. As a result, education has altered considerably, with a significant increase in e-learning and online tutoring occurring remotely and via online platforms. As a result, the growing demand for e-learning is likely to propel the online tutoring industry forward. In the midst of the COVID-19 pandemic, schools, universities, and other learning institutions have been encouraged to use distance education and work remotely with their students. The use of remote learning as a result of the pandemic's breakout has had a positive influence on the industry's growth.
Segmentation by Tutoring Type
In 2020, the on-demand segment led the online tutoring services market, accounting for more than 75% of worldwide revenue. Because of the national school closures caused by the coronavirus epidemic, the need for on-demand online tutoring has increased. For example, in September 2020, Info Edge (India) Ltd.'s employment portal Naukri.com reported a four-fold increase in demand for e-learning specialists during the previous few months compared to 2019. Since the epidemic began, job postings for Work from Home (WFH) positions in the education sector have surged by 3.5 times. On-demand tutoring services offer flexibility to students as well as improves speed and ability of students. Furthermore, on-demand tutoring paired with analytics technologies enables instructors and content producers to acquire real-time information on the development of the student. As a result, the fast-increasing acceptance of customized and personalized learning is positively driving the growth of the on-demand tutoring industry.
Segmentation by Course Type
Science, Technology, Engineering, and Mathematics (STEM) courses led the market in 2020, accounting for more than 62 percent of worldwide revenue. Many school have created alliance to provide STEM courses through online platforms. For example, the Los Angeles Unified School District (LAUSD) teamed with Public Broadcasting Service (PBS) in March 2020 to provide students with personalized instructional content on three over-the-air broadcasts and a variety of digital choices. This large sector share can be linked to the popularity of online learning techniques among high school pupils. Many EdTech companies are attempting to provide STEM courses to middle and high school students.
Segmentation by Duration Type
Long-term courses dominated the industry, accounting for more than 72 percent of worldwide sales in 2020. The coronavirus outbreak has also created a plethora of commercial potential for long-term courses. Since the lockdown began, some academic institutions and students have recognized the benefits of online learning. This large segment share can be attributable to the fact that long-term courses are very valuable. It allows learners to obtain in-depth information about the reskilling course and deliver more efficiently. Long-term courses have also been implemented for the continuing improvement of learning techniques for under-resourced pupils.
Over the projection period, the short-term courses category is expected to grow at a robust CAGR of 17.0 percent. The rising popularity of short-term diploma courses with on-demand coaching can be contributed to the segment's rise.
Segmentation by Region
North America dominated the market, accounting for more than 37.0 percent of worldwide sales in 2020. In the United States, there is a significant disparity between pupils from rich and underprivileged homes. South America may also grow rapidly in coming years. The regional market's expansion may be ascribed to the region's embrace of new technologies such as microlearning, massive open online courses (MOOCs), and tailored literacy programs. Because of the existence of rising economies such as India, the Asia Pacific area is expected to see substantial development in the online tutoring business. Government led education programs is also supporting online tutoring services. In addition, increased investments in virtual education enterprises are one of the major reasons driving regional market growth.
The market value of global online tutoring services market is estimated to reach close to 20.61 billion by 2028 at an annualized growth rate of 15.6% through the forecast span. The fast prevalence of smartphones is one of the major factors driving the global acceptance of online tutoring services, since it allows learning to take place regardless of physical location.
Benefits such as enhanced attention, convenience, and cost-effectiveness have sped up the adoption of online learning methods. Furthermore, online learning allows both students and teachers to increase their productivity and efficiency. Collaborations and partnerships between mobile app developers and content suppliers have resulted in the creation of smart learning solutions. The market is likely to increase significantly during the forecast period as a result of the widespread acceptance of these services by school students and business professionals.
Other reasons driving the popularity of online learning techniques include constant technology breakthroughs and improvements in the connection of portable communication devices. In developing nations, government funding for digital education is pushing universities and schools to offer online learning sessions. In Canada, for example, the Ministry of Education of Ontario implemented an educational plan in July 2019 that required high school students to complete four online courses in order to graduate. Government efforts of this nature are projected to have a favourable influence on market growth.
Online Tutoring Services Market Scope
|Forecast Unit||Value (USD)|
|Revenue forecast in 2028||USD 20.61 billion|
|Growth Rate||CAGR of 15.6% during 2021-2028|
|Segment Covered||Tutoring Type, Course Type, Duration, Regions|
|Regions Covered||North America, Europe, Asia Pacific, Middle East and Africa, South America|
|Key Players Profiled||Ambow Education, ArborBridge, Beijing Magic Ears Technology Co., Ltd, BYJU'S, Chegg Inc., Club Z! Inc., iTutorGroup, Qkids Teacher, Varsity Tutors, Vedantu.com|
Tutoring Type Overview, 2018-2028 (USD Billion)
- Structured Tutoring
- On-Demand Tutoring
Course Type Overview, 2018-2028 (USD Billion)
- Language Courses
- Science, Technology, Engineering, and Mathematics (STEM) Courses
Duration Overview, 2018-2028 (USD Billion)
- Short-Term Courses
- Long-Term Courses
Regional Overview, 2018-2028 (USD Billion)
- Rest of Europe
- Rest of Asia Pacific
- Rest of South America
Middle East and South Africa