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The global mobile Marketing Market size is anticipated to reach at USD 42 billion by 2025. The growing mobile devices and popularity of mobile Marketing, growing advertising and social media trends, high penetration of smartphone users, along with increased use of mobile and web applications are the factors responsible for the growth of the mobile Marketing Market in the past few years.
Mobile Marketing is a multi-channel digital advertising practice usually done to influence the target audience via smart devices such as tablets and mobile phones through MMS and SMS, websites, apps, and social media. The rapidly increasing adoption of tablets and smartphones backed by the robust internet penetration within the developing nations such as India and China would substantially fuel the mobile Marketing industry over the forecast period. According to the Global System for Mobile Communication Association (GSMA) survey, over 65% of the world population would be using smart devices in the next five years. This is likely to boost the mobile Marketing Market demand.
Key Segments of the Global Mobile Marketing Market
Solution Overview, 2018-2025 (USD Billion)
End-user Overview, 2018-2025 (USD Billion)
Regional Overview, 2018-2025 (USD Billion)
Reasons for the study
What does the report include?
Who should buy this report?
The mobile Marketing industry is booming owing to factors such as growth in the mobile and web applications, increasing mobile users, along with a high internet speed throughout the world. Mobile Marketing is accessible in the form of office promotion, which is economical than online advertising. Short Message Service (SMS) Marketing has a strong dominance within the small enterprises that have a low budget and cannot manage to pay high Marketing costs for their products via mobile applications, emails, QR codes, and others.
A huge number of users are spending time-consuming digital media over smartphones and tablets. This may give rise to the mobile Marketing industry significantly. Mobile data traffic has massively grown in the last few years and is anticipated to rise at an exponential rate in the next five to seven years. On the other hand, chatbots and a virtual assistant is an evolving trend in the industry which is likely to grow among SMBs since most of them are trying to improve their digital presence.
Solution Segment
Based on the solution segment, the Market is bifurcated into in-app messages, location-based messages, MMS, mobile web, SMS, QR codes, and others. In 2019, the mobile-web segment gathered the largest Market revenue and it is anticipated to govern the mobile Marketing Market throughout the forecast period. However, the QR codes segment is projected to grow at a significant growth rate in the next five years. The major share of indirect revenue is likely to come from the North American region, owing to a wide application of smart devices within the region.
End-user Segment
Based on the End-user, the Market is segmented into automotive, retail, healthcare, media & entertainment, IT & telecom, BFSI, travel, and others. The Market for retail is anticipated to possess the largest Market share in 2019 since retail enterprises today are predominantly developing to match their user needs. Moreover, the growing number of e-commerce retailers along with the rapidly advancing consumer buying preferences towards online shopping likely keeps the retail segment at a dominating position within the mobile Marketing Market over the forecast period.
The global mobile Marketing Market is a wide range to North America, South America, Asia Pacific, Europe, and the Middle East & Africa. North America is considered a mature Market in mobile Marketing storage, owing to the outsized presence of an organization with the availability of technical expertise and advanced IT infrastructure. The US and Canada are the highest contributory countries to the expansion of the mobile Marketing Market in North America.
The major players of the global mobile Marketing Market are Airship, Swrve, Vibes, Braze, Adobe, Acoustic, L.P., Localytics, Oracle, Salesforce, SAP, Marketo, Pyze, FollowAnalytics, Xtremepush, and more. The mobile Marketing Market is fragmented with the existence of well-known global and domestic players across the globe.
The global mobile Marketing Market size is anticipated to reach at USD 42 billion by 2025. The growing mobile devices and popularity of mobile Marketing, growing advertising and social media trends, high penetration of smartphone users, along with increased use of mobile and web applications are the factors responsible for the growth of the mobile Marketing Market in the past few years.
Mobile Marketing is a multi-channel digital advertising practice usually done to influence the target audience via smart devices such as tablets and mobile phones through MMS and SMS, websites, apps, and social media. The rapidly increasing adoption of tablets and smartphones backed by the robust internet penetration within the developing nations such as India and China would substantially fuel the mobile Marketing industry over the forecast period. According to the Global System for Mobile Communication Association (GSMA) survey, over 65% of the world population would be using smart devices in the next five years. This is likely to boost the mobile Marketing Market demand.
Key Segments of the Global Mobile Marketing Market
Solution Overview, 2018-2025 (USD Billion)
End-user Overview, 2018-2025 (USD Billion)
Regional Overview, 2018-2025 (USD Billion)
Reasons for the study
What does the report include?
Who should buy this report?
Chapter 1 Introduction
1.1 Introduction to the Study
1.2 Market Definition and Scope
1.3 Units, Currency, Conversions and Years Considered
1.4 Key Stakeholders
1.5 Key Questions Answered
Chapter 2 Research Methodology
2.1 Introduction
2.2 Data Capture Sources
2.2.1 Primary Sources
2.2.2 Secondary Sources
2.3 Market Size Estimation
2.4 Market Forecast
2.5 Data Triangulation
2.6 Assumptions and Limitations
Chapter 3 Executive Summary
Chapter 4 Market Outlook
4.1 Introduction
4.2 Value Chain Analysis
4.3 Market Dynamics
4.3.1 Drivers
4.3.1.1 Increased Use of Mobile Web and Mobile Applications
4.3.1.2 Growth of Social Media and Advertising
4.3.2 Restraints
4.3.2.1 Complication in Implementation
4.3.3 Opportunities
4.5 PEST Analysis
Chapter 5 Mobile Marketing Market by Solution
5.1 Introduction
5.1.1 In-App Messages
5.1.2 Location-Based Messages
5.1.3 MMS
5.1.4 Mobile Web
5.1.5 SMS
5.1.6 QR Codes
5.1.7 Others
Chapter 6 Mobile Marketing Market by End-userr
6.1 Introduction
6.1.1 Automotive
6.1.1 BFSI
6.1.2 Healthcare
6.1.3 IT & Telecom
6.1.4 Media & Entertainment
6.1.5 Retail
6.1.6 Travel
6.1.7 Others
Chapter 7 Mobile Marketing Market By Region
7.1 Introduction
7.2 North America
7.2.1 U.S.
7.2.2 Canada
7.3 Europe
7.3.1 Germany
7.3.2 France
7.3.3 UK
7.3.4 Rest of Europe
7.4 Asia Pacific
7.4.1 China
7.4.2 Japan
7.4.3 India
7.4.4 Rest of Asia Pacific
7.5 Middle East & Africa
7.5.1 UAE
7.5.2 South Africa
7.5.3 Rest of Middle East & Africa
7.6 South America
7.6.1 Brazil
7.6.2 Rest of South America
Chapter 8 Competitive Landscape
8.1 Overview
8.2 Strategic Initiatives
8.2.1 Mergers & Acquisitions
8.2.2 New Product Launch
8.2.3 Investments
8.2.4 Expansion
8.2.5 Others
Chapter 9 Company Profiles
9.1 Airship
9.1.1 Overview
9.1.2 Products and Services Portfolio
9.1.3 Recent Initiatives
9.1.4 Company Financials
9.1.5 SWOT
9.2 Swrve
9.2.1 Overview
9.2.2 Products and Services Portfolio
9.2.3 Recent Initiatives
9.2.4 Company Financials
9.2.5 SWOT
9.3 Vibes
9.3.1 Overview
9.3.2 Products and Services Portfolio
9.3.3 Recent Initiatives
9.3.4 Company Financials
9.3.5 SWOT
9.4 Braze
9.4.1 Overview
9.4.2 Products and Services Portfolio
9.4.3 Recent Initiatives
9.4.4 Company Financials
9.4.5 SWOT
9.5 Adobe
9.5.1 Overview
9.5.2 Products and Services Portfolio
9.5.3 Recent Initiatives
9.5.4 Company Financials
9.5.5 SWOT
9.6 Acoustic
9.6.1 Overview
9.6.2 Products and Services Portfolio
9.6.3 Recent Initiatives
9.6.4 Company Financials
9.6.5 SWOT
9.7 Localytics
9.7.1 Overview
9.7.2 Products and Services Portfolio
9.7.3 Recent Initiatives
9.7.4 Company Financials
9.7.5 SWOT
9.8 Oracle
9.8.1 Overview
9.8.2 Products and Services Portfolio
9.8.3 Recent Initiatives
9.8.4 Company Financials
9.8.5 SWOT
9.9 Salesforce
9.9.1 Overview
9.9.2 Products and Services Portfolio
9.9.3 Recent Initiatives
9.9.4 Company Financials
9.9.5 SWOT
9.10 SAP
9.10.1 Overview
9.10.2 Products and Services Portfolio
9.10.3 Recent Initiatives
9.10.4 Company Financials
9.10.5 SWOT
9.11 Other Companies