The first shaving tools were straight razors, which were used without shaving cream or water. These were followed by the safety razors, which used multiple rotating blades to reduce the risk of cutting the skin. The first electric shavers were introduced in the 1950s, and today’s electric shavers use high-tech rotary or vibrating mechanisms to cut the hair even closer than their predecessors.
Covid-19 Impact & Market Status
The sudden emergence of the COVID-19 pandemic has resulted in the introduction of rigorous lockdown laws across various nations, causing problems in the import and export of men shavers. The pandemic had led to the shutdown of several industries, including men's shavers’ market, which had resulted in supply chain disruptions. This, in turn, had led to a sharp rise in prices of men's shavers, which in turn had caused financial distress to firms and investors. Initially, the pandemic had resulted in a drop in the demand for men's shavers, which in turn had caused a fall in the production of men's shavers and thus an increase in the price of men's shavers. But it has been observed that due to the strict restrictions on the movement of individuals, they were unable to visit salons for getting groomed and started grooming of their own which has increased the demand for shavers eventually.
Fashion segment attributed to the growth of men’s shavers’ market
Men's shavers' market has undergone a significant change in recent years with the increasing number of men in the urban areas who are following the trend and started growing beard as a fashion which in turn has attributed to the growth in the men's shavers' market. Men's shavers' market is always evolving and has different trends in terms of its products and the way it is marketed. At the same time, it is quite economical to have any of the electric shavers and has become a part of their daily routine of their grooming. Hence, it has contributed to an increase in the demand for shavers among the young individuals.
Adoption of new technologies giving rise to the demand in men’s shavers’ market
Men's grooming used to begin with the use of waxing instruments to eliminate facial hair. However, technological improvements have altered the grooming experience as well as fashion. This has also lowered grooming expenses and made it highly cost-effective. Because the rising popularity of beards and technology innovation are going hand in hand, customers will have a completely new experience.
Asia Pacific emerges as the market leader in the men’s shavers’ market
One of the primary factors driving the electric shaver market in the Asia Pacific region is rising beauty consciousness among both men and women. Rising economies, rising disposable income levels, and a massive population in China and India provide enormous market potential for considerable development in the Asia Pacific region's electric shaver industry. Asia Pacific is followed by Europe and North America in the men’s shavers’ market. Various product innovations related to style, long life, low maintenance cost, and ease of use are some of the significant factors that contribute to the growth of the electric shaver market in North America and Europe.
The men shavers’ market is expected to be of worth USD 9.2 billion at a CAGR of 4.9% during 2022-2029.
A shaver is a piece of shaving equipment that removes unwanted hair from the body by using oscillating or rotating blades hidden behind a metal guard. They can be separated into several categories based on the mechanism used to move the blades, the number of blades, and the way the blades are held in the device.
For example, foil shavers have a metal foil that is placed against the skin to collect the hair before the hair is cut, and electric shavers have either a rotating head or an oscillating head that cuts the hair with the use of electric motors. Some shavers have additional elements, like moisturizers, built in to help improve the comfort of the shave or provide other added benefits. Generally, the more expensive the shaver, the better the shave and the fewer passes are required to achieve a close shave.
Some shavers use only blades, while others use both blades and rotary elements. The best men’s shavers move quickly over the skin to help reduce the appearance of hair growth and provide a close shave without irritation. They generally use steel blades, though some now use hypoallergenic or disposable blades. Most best men’s shavers are cordless, allowing for easier mobility and less frequent charging.
Conventional shaving practices and tools result in injury, cuts, and discomfort which are further improving growth scenario. Razor burn is a skin irritation produced by using a dull blade; such issues can be resolved by utilizing electric shaver goods. Electric shavers offer closer shaves without causing skin irritations and are more enjoyable and convenient to use. Electric men shavers are highly cost-efficient and suitable for long-term usability. Growing consumer demands for men grooming products is a significant growth factor. As opposed to traditional shaving practices and tools, electric shavers are highly user-friendly, cost-efficient, and time-saving. These factors are encouraging rapid acceptance by professionals. These changing dynamics are propelling growth in the worldwide men shavers space.
The men's shavers’ market is a result of the economy's expansion during the last two decades. This has increased competition in the sector, and consumers can now purchase many various types and brands of shavers to meet their unique demands. As a result, the Men's Shaver Market has become extremely competitive.
The market has evolved drastically over time, owing mostly to the invention of the razor. Shaving was once done using a straight razor, which employed a sharp metal blade to cut the hair. These were subsequently supplanted by the safety razor, which employed many blades to limit the danger of skin irritation. Until the 1950s, when electric shavers were introduced, safety razors were still widely used.
Men’s shavers are available in different price ranges and have different features, which is why the shavers are separated into different price ranges. Men’s shavers are also often separated into different categories based on the number of blades, the number of rotations per minute the blades make, whether or not the device has additional features, and the way the blades are held in the shaver.
The key driver of market expansion is the rising tendency of males shaving initiatives. It is also due to the demand of men to look clean and healthy. Another major driver of the Men's Shavers Market is the increasing trend of electric shavers. Other factors driving the market include the growing trend of male grooming, growing popularity of electric shavers, and the rising disposable income of the consumers.
The beard fashion has been gaining prominence in recent years and it is expected to sustain consumer attention for the coming years as well.
Young males are increasingly sporting beards. The rising beard vogue discourages market progress in the shaver business. Currently, the beard trend is growing profusely comprising both students, young professionals and the fashion and entertainment world. This is likely to caus a dent in the growth of the global men shavers market.
The key market players in the men’s shavers’ market includes Gillette, Panasonic, Remington, Andis, Phillips, Rewell, The Proctor & Gamble Company, Wahl Clipper Corporation, Conair Corporation, Eltron Company, etc.
Major Developments in The Men’s Shavers’ Market: A Snapshot
- Phillips has now introduced artificial intelligence into their electric razors for better experience. It operates with the aid of a smartphone app to guarantee that your shaving experience is as pleasant as possible. It gives the customer feedback and suggestions for the optimal shaving procedure.
Men Shavers Bottle Market Scope
|Forecast Unit||Value (USD)|
|Revenue forecast in 2028||USD 9.2 billion|
|Growth Rate||CAGR of 4.9 % during 2021-2028|
|Segment Covered||Type, Channels, Regions|
|Regions Covered||North America, Europe, Asia Pacific, Middle East and Africa, South America|
|Key Players Profiled||Gillette, Panasonic, Remington, Andis, Phillips, Rewell, The Proctor & Gamble Company, Wahl Clipper Corporation, Conair Corporation, Eltron Company, etc.|
Key Segments of the Men’s Shavers’ Market
- By Type
- By Channels
- Offline Stores
- Convenience Stores
- By Region
- North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- South America
- Rest of South America
- Middle East & Africa