Market Analysis and Insights:

The market for live-streaming video is anticipated to increase at a CAGR of XXX% from US$ XXX million in 2021 to US$ XXX million by 2031

Users prefer online videos over conventional methods of consuming video material, and most businesses are increasing their spending on online video commercials, driving the online video platform in media and entertainment ahead.

Live Streaming Video Market  Scope :

Market Definition 

The broadcast of video or audio data to an audience via the Internet as it is made is known as live streaming video. This implies that the video is not pre-recorded, but rather is transmitted live as it is taken. 

Live streaming may be used to broadcast real-time news events such as press conferences or political rallies. This enables viewers to communicate with the presenter and other viewers while watching the event live. Sporting activities, such as football matches or tennis tournaments, are aired live. This enables people to watch the event and communicate with other fans from anywhere in the globe.

Key Market Segmentation:

Insights on Type:

The mobile content management Segment is growing at the fastest growth rate Users may transmit live video material from their mobile devices to viewers all around the globe via mobile video live streaming. This is a simple and quick method to view live events including concerts, sports events, and news broadcasts. It is also a popular method for companies to communicate with clients and market their goods and services.

• Mobile device popularity is growing: Mobile devices are getting more powerful and capable of streaming high-quality video.

• Viewers are increasingly requesting the opportunity to view live events and content.

• The availability of low-cost mobile data plans: As mobile data plans become more reasonable, customers will be able to watch live video content more easily.

• Innovation in new technologies: New technologies, like as 5G, enable the transmission of live video content with even greater quality and reduced latency.

Insights on Application:

The Commercial Video Platform Segment is boosting 

Businesses may use commercial video platforms to deliver live video content to their consumers and workers. This may be utilized for many different things, including product debuts, training sessions, and customer support.

Commercial video platforms also provide essential services for organizations, such as analytics and monetization. the commercial video platform market is estimated to increase at a CAGR of 22.5%. The considerations listed above, as well as the rising popularity of live streaming among companies and organizations, are driving this increase.

Insights on Region Analysis:

The Asia Pacific region is boosting

• The rising popularity of live streaming in the region: Due to the increased usage of smartphones and other mobile devices, live streaming is becoming more popular throughout the Asia Pacific.

• The region's growing disposable income: More consumers in the Asia Pacific may now afford live-streaming services because of increased disposable income.

• The rising popularity of Internet entertainment: The region's live-streaming business is expanding due to rising demand for internet entertainment.

• Social media's growing popularity: People may easily broadcast live video material on social media sites such as Facebook Live and Instagram Live.

• Innovation in new technologies: The advancement of new technologies, such as 5G, allows for the transmission of live video content with even greater quality and reduced latency.

The Asia Pacific market is estimated to increase at a CAGR of 23.2%. The causes outlined above, as well as the rising popularity of live streaming among companies and organizations in the area, are driving this increase.

Company Profiles:

Some of the key players in the market are Akamai Technologies, Cisco System, Amazon Web Services, Apple Inc, Google LLC, Kaltura, Wowza Media System, Netflix Inc, International Business Machine Corporation, and Hulu.

COVID-19 Impact and Market Status 

Increase in demand of the market

• The epidemic has resulted in an increase in live streaming demand. People have resorted to live streaming to interact with friends and family, enjoy entertainment, and learn new things while they have been forced to remain at home.

• Businesses are increasingly using live streaming to reach out to consumers. Live streaming has been utilized by businesses to host virtual events, give customer service, and sell items.

• The epidemic has hastened the implementation of new live-streaming technology. Because of the need for high-quality live broadcasting, new technologies such as 5G and cloud computing have been developed.

• The cost of live streaming has decreased. The price of live-streaming equipment and services has decreased, making it more affordable to companies and consumers.

• Live streaming has become more widely available. The advent of high-speed internet has enabled live video streaming from anywhere in the globe.

Latest Trends and Innovation:

• Amazon released its Live View feature in 2021, allowing customers to view how things might appear in their homes. The Amazon app for iOS and Android smartphones now has the capability.

• Google released its Live Shopping service in 2022, allowing companies to sell things straight from their live broadcasts. YouTube and Google Shopping both have the functionality.

• Facebook released its Live Audio Rooms feature in 2022, allowing users to listen to and engage in live audio.

• Twitter released its Ticketed Spaces feature in 2022, allowing users to charge for access to their live audio discussions. Twitter now has this functionality.

Significant Growth Factors:

People may now broadcast live video material on social media networks such as Facebook, Instagram, and YouTube. 

• The expansion of the e-commerce industry: The expansion of the e-commerce market is offering new possibilities for companies to sell items via live streaming.

• New live streaming technologies are being developed: Virtual reality and augmented reality are two new technologies that are being explored to make live streaming more immersive and entertaining.

• People are increasingly seeking for ways to amuse themselves online, and live streaming is one popular choice.

• The decreasing cost of live streaming equipment and services: The cost of live streaming equipment and services has decreased, making it more accessible to companies and people.

Restraining Factors:

Live streaming requires a large amount of bandwidth, which may be an issue for those with restricted data plans. 

• Latency: There is always a lag between when an event is recorded and when it is broadcast to viewers. This may be an issue for activities requiring exact time, such as athletic events.

• Security: Hacking and other security issues may make live broadcasting susceptible.

• Copyright infringement: Live streaming may be used to violate copyrights, resulting in legal issues for streamers and spectators.

• Censorship: Live streaming is banned or prohibited in certain places.

Key Segments Live Streaming Video Insights

By Type 
• Video Analytics
• Video Content Delivery Network
• Video Content Management
• Mobile Video Live Streaming
• Others

By Application 
• Commercial Video Platform
• Academic and Education
• Video Sharing
• Others

Regional Overview 

North America
• U.S
• Canada
Europe
• Germany
• France
• UK
• Rest of Europe
Asia Pacific
• China
• India
• Japan
• Rest of Asia Pacific
South America
• Mexico
• Brazil
• Rest of South America