The need for healthcare wipes has significantly increased owing to the growing health and hygiene concerns among individuals globally due to the effect of COVID-19 on the population. Following the current pandemic crisis, the sector has experienced major changes in the healthcare wipes industry worldwide. Wipes for healthcare are currently in high demand. The widespread use of healthcare wipes for various purposes, including cleaning of health-related equipment, sanitization of personal care, and skin cleaning, is another key factor that favours market development. Prominent manufacturers are encouraged to innovate their product offerings by increasing the use of healthcare wipes in other fields of service, such as food preparation / packaging environments, and in supermarkets to prevent harmful bacteria. These factors are predicted to boost the demand for healthcare wipes.

In addition, the disposable nature of wipes and the advantages of healthcare wipes for the prevention of infection are encouraging customers to purchase more healthcare wipes. Growing infant population, growth in urbanization, increasing spending by female customers on personal hygiene products further influence the segment of healthcare wipes. Moreover, the use of facial wipes to clean the face, especially when travelling, is growing among consumers. The rapid growth of online retailing and increasing product innovation is contributing to the growth of this market.

Furthermore, healthcare wipes' beneficial properties, including infection prevention make them suitable for use in a wide range of applications such as surfaces, tools that are easily contaminated, and for everyday use. However, with the instability of the supply chain due to the pandemic crisis and the widening of supply-demand gaps across the world. The industry is currently facing major challenges with regard to rising production capacity to help offset supply shortages. Several companies have started using their mass manufacturing capacities to produce these goods for their domestic markets in order to counter this supply shortage. 

The global healthcare wipes market has been segmented based on product type, distributional channel and region. Based on product type, the healthcare wipes market is segmented into dry and wet wipes wherein the dry wipes segment dominated the market. Dry wipes segment growth is attributed to rising demand for the product for various purposes in healthcare facilities such as hospitals, medical facilities, and nursing homes.

On the basis of distributional channel, the healthcare wipes market is segmented into pharmacies & drugstores, supermarkets & hypermarkets, e-commerce, and others.  Pharmacies & drugstores dominated the market in 2019 due to the mushrooming growth of these retail formats worldwide. The convenience and ease of getting healthcare wipes from these stores.

The global healthcare wipes market is cumulative to North America, Europe, Asia Pacific, Latin America and Middle East & Africa. North America dominated the global healthcare wipes market in 2020, however Asia Pacific is expected to grow at a highest pace through 2028.

North America, especially the U.S. dominates the global healthcare wipes market. This is due to many factors, such as increasing urbanization, changing lifestyle, and increasing the emergence of scented wipes. In addition, growing numbers of hospitals in countries like Canada and the United States along with growing consumer awareness regarding prevention of potentially harmful microbes. Over the forecast period, Europe is expected to experience substantial growth. With growing customer awareness of personal hygiene, vendors in this area are actively investing in the introduction of novel and premium products by doing research and development. Moreover, in countries such as Italy, Spain, and the UK, the novel coronavirus outbreak has created a healthy demand for healthcare wipes.

In the Asia-Pacific region, increasing consumer awareness of the use of personal care products, especially to prevent skin problems and infectious diseases, is driving the growth of the market. The increasing spending on baby care products affects the region 's sales of baby healthcare wipes. The demand in the area is expected to be driven by substantial growth in the number of potential buyers from emerging economies such as China and India. Moreover, along with high internet penetration, rising purchasing power is changing the way customers purchase healthcare wipes. In addition, rising production activity and modernization of healthcare practices, especially in developing countries, are expected to see significant growth in the market for healthcare wipes during the forecast period.