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The global graphic film market is anticipated to reach a value of USD 39.1 billion by 2028. Increasing investment in marketing and advertisement, and increasing recognition of graphic films in the automobile industry are boosting consumer demand. In addition, rising demand for wrap ads and increasing developments in printing technology and graphic film are some of the key factors driving the growth of the market being studied.
The demand is projected to be powered by demographic growth, increased levels of disposable income, developments in the manufacturing, automobile, promotional & advertising, and retail sectors, and favourable developments in the e-commerce industry. Any of the main uses for graphic films include indoor ads, outdoor ads, car graphics, road and safety markings, and architectural graphics.
However, in many applications, since the latest COVID-19 epidemic, film specifications have shifted, adversely impacting demand but also providing new opportunities. Advertising indoors and outside are applications that have improved the most. Leading to the COVID-19 epidemic and the growing adoption of digital out-of-home ads, growth in outdoor advertising is projected to be slower in 2020.
Key Segments of the Global Graphic Film Market
Polymer Overview, 2018-2028 (USD Billion, Million Square Meter)
Film Type Overview, 2018-2028 (USD Billion, Million Square Meter)
End Use Overview, 2018-2028 (USD Billion, Million Square Meter)
Regional Overview, 2018-2028 (USD Billion, Million Square Meter)
North America
Europe
Asia Pacific
Middle East and Africa
South America
Reasons for the study
What does the report include?
Who should buy this report?
Key Segments of the Global Graphic Film Market
Polymer Overview, 2018-2028 (USD Billion, Million Square Meter)
Film Type Overview, 2018-2028 (USD Billion, Million Square Meter)
End Use Overview, 2018-2028 (USD Billion, Million Square Meter)
Regional Overview, 2018-2028 (USD Billion, Million Square Meter)
North America
Europe
Asia Pacific
Middle East and Africa
South America
Reasons for the study
What does the report include?
Who should buy this report?
Polymer Segment
Based on the Polymer, the market is segmented into PVC, PP, PE and Others. The PVC segment has the largest share in the market in 2019 and the market is forecasted to grow with the significant rate of above 6.5% CAGR over the forecast period. Because of its attributes, such as recyclability, cost-effectiveness, outstanding printability, and strong longevity, growth has been observed. In order to boost product efficiency, many market vendors make major changes in formulating and constructing their cast polyvinyl chloride (PVC) film.
End Use Segment
In terms of the End Use segment, the market is segmented into Promotional & advertisement, Automotive, Industrial, and Others. In 2019, the promotional & advertisement segment has the fastest growth in the market in 2019 and the market is forecasted to grow with the significant rate of above 6% CAGR over the forecast period. In a range of uses, such as publicity posters, commercial pamphlets, and anti-graffiti applications, graphic films are used. Due to the the adoption of medium-life polymer calendered films, especially for leased vehicle fleets and robust, conformable, high-quality cast films for long-life commercial fleet markings, Automotive is emerging as one of the main applications.
The Asia Pacific region has the largest share in market with a CAGR of more than 35.2% in 2019 and is anticipated to continue with the same position during the forecast years 2018-2028. In 2019, the China is projected to hold the majority share of Asia Pacific demand for graphic film. The growing demand for graphic film from heavily populated countries such as India and China is due to the consumer growth in the Asia Pacific region. Due to the rise in population, rapid urbanisation, and expanded disposable income power, Asia Pacific is a developing economy. The main country-level graphic film industry in the world was China. High technical advancement, high disposable income, and good construction & automotive industrial scenarios can be contributed to progress.
Europe region is anticipated to provide a high CAGR of over 5.5% during the forecast period. Owing to an increase in the use of films for vehicle packaging, demand for these films in Europe is expected to increase in the next few years. Many of the big and new vendors in the industry are Europe-based, making the country a centre for innovation. The field also plays a crucial role in advancing worldwide printing technologies, which are also leveraged and used in the market under review.
The major players of the global graphic film market 3M Company, E.I. Du Pont De Nemours and Company. Moreover, the market comprises several other prominent players in the graphic film market as FDC Graphic Films Inc., Avery Dennison Corporation, Spandex AG. The graphic film market consists of top, medium level and a number of domestic players in the global market. In addition to this, the well-established players in the industry have made various strategies and research & developments to compete with other players in the regional and global market.
The global graphic film market is anticipated to reach a value of USD 39.1 billion by 2028. Increasing investment in marketing and advertisement, and increasing recognition of graphic films in the automobile industry are boosting consumer demand. In addition, rising demand for wrap ads and increasing developments in printing technology and graphic film are some of the key factors driving the growth of the market being studied.
The demand is projected to be powered by demographic growth, increased levels of disposable income, developments in the manufacturing, automobile, promotional & advertising, and retail sectors, and favourable developments in the e-commerce industry. Any of the main uses for graphic films include indoor ads, outdoor ads, car graphics, road and safety markings, and architectural graphics.
However, in many applications, since the latest COVID-19 epidemic, film specifications have shifted, adversely impacting demand but also providing new opportunities. Advertising indoors and outside are applications that have improved the most. Leading to the COVID-19 epidemic and the growing adoption of digital out-of-home ads, growth in outdoor advertising is projected to be slower in 2020.
Key Segments of the Global Graphic Film Market
Polymer Overview, 2018-2028 (USD Billion, Million Square Meter)
Film Type Overview, 2018-2028 (USD Billion, Million Square Meter)
End Use Overview, 2018-2028 (USD Billion, Million Square Meter)
Regional Overview, 2018-2028 (USD Billion, Million Square Meter)
North America
Europe
Asia Pacific
Middle East and Africa
South America
Reasons for the study
What does the report include?
Who should buy this report?
Chapter 1 Introduction
1.1 Introduction to the Study
1.2 Market Definition and Scope
1.3 Units, Currency, Conversions and Years Considered
1.4 Key Stakeholders
1.5 Key Questions Answered
Chapter 2 Research Methodology
2.1 Introduction
2.2 Data Capture Sources
2.2.1 Primary Sources
2.2.2 Secondary Sources
2.3 Market Size Estimation
2.4 Market Forecast
2.5 Data Triangulation
2.6 Assumptions and Limitations
Chapter 3 Executive Summary
Chapter 4 Market Outlook
4.1 Introduction
4.2 Value chain analysis
4.3 Macro-economic indicators
4.4 Market dynamics
4.4.1 Drivers
4.4.2 Restraints
4.4.3 Opportunities
4.5 Porter’s five forces analysis
4.6 PEST analysis
Chapter 5 Graphic Film Market by Polymer, 2018-2028 (in USD Billion and Million Square Meter)
5.1 Introduction
5.2 PVC
5.3 PP
5.4 PE
5.5 Others
Chapter 6 Graphic Film Market by Film Type, 2018-2028 (in USD Billion and Million Square Meter)
6.1 Introduction
6.2 Reflective
6.3 Opaque
6.4 Transparent
6.5 Translucent
Chapter 7 Graphic Film Market by End Use, 2018-2028 (in USD Billion and Million Square Meter)
7.1 Introduction
7.2 Promotional & advertisement
7.3 Automotive
7.4 Industrial
7.5 Others
Chapter 8 Graphic Film Market by Region, 2018-2028 (in USD Billion and Million Square Meter)
8.1 North America
8.1.1 U.S.
8.1.2 Canada
8.1.3 Mexico
8.2 Europe
8.2.1 UK
8.2.2 France
8.2.3 Germany
8.2.4 Spain
8.2.5 Rest of Europe
8.3 Asia Pacific
8.3.1 China
8.3.2 Japan
8.3.3 India
8.3.4 Rest of Asia Pacific
8.4 South America
8.4.1 Brazil
8.4.2 Argentina
8.4.3 Rest of South America
8.5 Middle East and Africa
8.5.1 Saudi Arabia
8.5.2 UAE
8.5.3 South Africa
8.5.4 Rest of Middle East & Africa
Chapter 9 Competitive Landscape
9.1 Introduction
9.2 Strategic initiatives
9.2.1 Mergers & acquisitions
9.2.2 New product launch
9.2.3 Investments
9.2.4 Expansion
9.3 Others
Chapter 10 Company Profiles
(Overview, Products and Film Type Portfolio, Recent Initiatives, Company Financials, SWOT)
10.1 3M Company
10.2 E.I. Du Pont De Nemours and Company
10.3 FDC Graphic Films Inc.
10.4 Avery Dennison Corporation
10.5 Spandex AG
10.6 Graphic Image Films Ltd
10.7 Hexis S.A.
10.8 Drytac Corporation
10.9 Orafol Europe GMBH
10.10 Arlon Graphics LLC
10.11 Other Key Players