Frozen Bakery Products Market

The market for frozen bakery products was estimated to be worth US$ 29.89 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 16.3% from 2023 to 2032, reaching US$ 58.54 billion by 2033.

The global frozen bakery products market is experiencing high growth due to the increasing demand for ready-to-eat and ready-to-make foods. The rising number of bakeries globally along with consumers selecting frozen bakery products that are reasonably priced is expected to augment market demand. Owing to these factors, the global frozen bakery products market is projected to witness substantial growth over the coming years.

Frozen bakery products offer high quality, authentic taste as well as are eye-catching that are easy to prepare by simply heating or thawing. This makes them a viable option for daily use for long periods. Bread, pizza crusts, pastries and cakes are some of the bakery products that are frozen to provide cooking convenience to the customer.

Recently, the global frozen bakery products market is experiencing a wave of product innovation. For instance, in January 2017, Hostess Brands, LLC collaborated with Nestle Dreyer’s Ice Cream Company to launch Hostess Frozen Novelties products. This collaboration resulted in the launch of novel twinkies, ding dongs and cupcakes were made available in a creative new form of creamy and delicious frozen bakery desserts. Rising demand for these products has driven new opportunities in the market with plenty of innovation for health-conscious consumers. This rise in specialty frozen bakery market has propelled a vast opportunity in innovating a variety of methods which can improve the quality of frozen and partially baked bread.

Changing scenario in retailing and distribution mode of these products has also evolved significantly from traditional artisanal bakers to new age retail which covers the online segment. This change in the retail landscape is attributed to several economic and consumer demand; trends which have opened new opportunities in the market where manufacturers are using these platforms to reach customers.

On the basis of product type, the global frozen bakery products market is categorized into frozen pastry, frozen cake, bread, pizza crust, and others. The frozen pastry segment is further categorized into pie & tarts, croissants, and others while the frozen cake segment is further divided into sponge cake, muffin, and others. Among product type, pizza crust is projected to dominate the global frozen bakery products market with a volume share of 38.1% in 2017. The rising popularity of pizzas in Asia Pacific is the key factor to drive the demand.

On the basis of form of frozen bakery products, the market is segmented into ready-to-eat, ready-to-bake and ready-to-make among others. Ready-to-eat is defined as individual food items packed that can be consumed right away post opening without any hassles of cooking it further. These items are often fully cooked or baked and vacuum packed to ensure their longevity. Ready-to-bake is food items where the ingredients are pre-mixed and can be baked after adding water or milk. Ready-to-make foods involve products that are frozen separately which can be combined with each other to make the final dish. Ready-to-bake food products are projected to dominate the frozen bakery products market share with >45% share in 2017.

The global frozen bakery products market is a highly competitive consolidated market where key players account for a large chunk of the share. Existing companies have been undertaking several strategies to expand their presence in the global market. Companies such as Maple Leaf Foods, Grupo Bimbo, Europastry and Alpha Baking Co., are focusing on expansion through acquisition of companies (including bakeries), as well as capacity expansions. In addition to expansion, companies are also focusing on product development such as launches of cereals and a broad range of frozen food ranges. In September 2017, BakeMark acquired the brand and product portfolio of Best Brands from CSM Bakery Solutions. The line included bakery mixes, fillings, icings and frozen bakery products.

Frozen Bakery Products Market Scope

Key segments of the global frozen bakery products market

Type Overview, (Kilo Tons) (USD Million)

• Frozen Pastry
  • Pie & Tarts
  • Croissants
  • Others
• Frozen Cake
  • Sponge cake
  • Muffin
  • Others
• Breads
• Pizza Crust
• Others

Form Overview, (Kilo Tons) (USD Million)

• Ready-to-eat
• Ready-to-bake
• Ready-to-make
• Others

Regional Overview,  (Kilo Tons) (USD Million)

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Spain
  • UK
  • France
  • Germany
  • Russia
  • Italy
  • Greece
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia Pacific
• Central & South America
  • Brazil
  • Mexico
  • Rest of Central & South America
• Middle East & Africa
  • South Africa
  • Egypt
  • Rest of Middle East & Africa