Bakery products are typically, breads, pizza crust, cookies, cakes, pastries, rolls and so on. These products comprise of an essential part of the diet of people especially in the western countries. An enhanced version of the bakery products is the Frozen Bakery products. Frozen bakery products are nothing but bakery products that are cooked and frozen for future consumption. These products have increased shelf life owing to the cooking and preservation technique used.
Today, the social media is full of gourmet delights that boost the ease of consuming and are delightful in taste as well as aesthetically pleasing.
Bakery products are eatables made with flour and baked at specific temperatures for a set time duration. Origins of these products can be traced back to as early as 300 B.C. Bakery delicacies were popular and in high demand by the residents. Though essential it was a tricky job to cook the best bread or pie crust. It required skills, training and lots of efforts. Thus, the concept of baking as a profession was born. Today, it is one of the most respected jobs demanding extreme precision and skills.
Bakery products are made of yeast, mold and bacteria in the baking process resulting in a reduced shelf life and increased chances of spoilage. Thus, the further development of frozen bakery products.
The technique of freezing food has been innovated with the help of three main names William Davis, Daniel E. Somes and Enoch Piper. However, the category of frozen food that is currently popular among the market has been developed in 1942 by Clarence Birdseye. These products have special ingredients that increase the shelf-life of the product when stored in an extremely lower temperature.
What made frozen bakery products popular?
In the beginning of the 1990’s, when industrialization was at a high paced growth, the generation was struggling to meet the fast paced lifestyle. This is the time when getting the breakfast from the nearest restaurant was growing. This is the time when companies like Kellogg’s and Pillsbury ventured into the industry with unique flavors in waffles toaster scramblers. Sara lee, an American consumer-good company was the first company to introduce the concept of frozen bakery products. Initially, they started with an aim to meet the demand of their long distance clients, freezing it to further producing frozen products.
The frozen Bakery Product Market consists of various products like Pastry, Cake, Bread, Crust and others. The above graph shows the major product share in the industry, the pizza crust market contributes to the maximum share, followed by bread, cake and pastry. As per latest research the global frozen bakery products market is valued at a sum of USD 16.4 million and is expected to CAGR of 8.0% during the coming years.
Frozen Bakery products can be easily purchased over the counter of the daily need stores, convenience stores and food outlets.
Market growth and restrainers:
The market of frozen Bakery product is driven by the growing need for convenience fast food and the increased spending power of the people. Furthermore, as compared to the eating out option this is a pocket friendly means to beat the hunger. There is a huge range of products available in the market like croissants, cheese croissants, frozen pizzas, muffins, breads and garlic breads and many others.
Furthermore, there is a growing popularity among the millennial generation for frozen food products. The millennials prefer buying the food from over the counter outlets and heating it when required. This gives them the ease and convenience of eating anytime.
Recently, the frozen bakery product market is facing tremendous challenges due to the increased health conscious people. There is an increased population that is getting sensitive about what they eat and how much they eat. There are many adverse effects of regular consumption of bakery products. Bulk manufacturing of these food items and preservatives used to increase the shelf life are matters of concern. Owing to the increased awareness among the masses, there is a further visible increasing trend in demand of organic based products. Companies are focusing towards developing organic products that satisfy the quest of organic and healthy products.
The market for frozen bakery product is huge and has applications on all the industries and across various age groups. Geographically the demand for the product is growing all over the map as opposed to increased popularity in the northern countries. Especially in the developing countries of India and China and similar other countries. The key market players are Maple Lead foods Inc, Deiorios Frozen Dough Products and kelloggs company among others.