The market for electronic massage devices is being driven by a number of factors, including rising disposable income, more health consciousness, and simple product accessibility. People are now more aware of the advantages of massage treatment and its many modalities thanks to the rise in health consciousness. 

The fact that they provide a practical and cheap alternative to receiving massage therapy at home, has led to a surge in demand for electronic massage devices. People in industrialised nations have significant disposable incomes and can afford to buy these devices for personal usage, which has helped the market expand. Another aspect that has contributed significantly to the market's expansion is the accessibility of the items, as these devices are easily accessible both online and in physical stores.

As people become more aware of the advantages of massage therapy and as products become more readily available, there is an increasing demand for electronic massage devices. Numerous advantages of massage therapy have been documented, including pain relief, blood circulation improvement, and stress reduction. Additionally, it is believed to enhance immunity and sleep quality. During the anticipated period, these elements are anticipated to fuel the market for electronic massage devices.

The fact that electronic massage gadgets are portable and simple to use is just one of their many benefits. They come in a range of styles and dimensions. Electronic massage machines give pain and tension alleviation. They enhance blood flow and aid in the treatment of a number of illnesses including arthritis, migraines, and chronic pain.

A handheld or portable device known as an electronic massager stimulates muscles for therapeutic purposes using electrical impulses. These gadgets are used for a variety of things, including blood circulation, pain treatment, and relaxation. The category of electronic massage equipment also includes massage chairs. The muscles and nerves are stimulated by electrical impulses that are emitted by electronic massage devices. These impulses force muscles to contract and relax, which reduces discomfort and promotes better blood flow.

The market for electronic massage devices is anticipated to increase from USD 2.9 billion in 2020 to USD 4.5 billion in 2031, at a CAGR of 5.1% over the course of the forecast period (2021-2031).

The high cost of goods and a lack of knowledge about the advantages of massage therapy are two major challenges limiting the market for electronic massage devices. Additionally, most insurance plans do not cover electronic massage equipment, which is predicted to restrain market expansion throughout the forecast period. However, the market is anticipated to have significant development over the next few years as a result of rising consumer knowledge of the advantages of massage treatment and the accessibility of products.

Beurer GmbH (Germany), Brookstone, Inc. (US), Panasonic Corporation (Japan), Medisana AG (Germany), HOMEDICS GROUP LIMITED (UK), Human Touch LLC. (US), OMRON HEALTHCARE, INC. (Japan), invoSpa (US), and Zyllion, Inc. (US) are a few of the leading companies in the global market for electronic massage devices.

Segment Analysis 

The Back Massager Type to Emerge as the Most Lucrative Segment

The Electronic Massage Devices Market is divided into the Back Massager, Hand-Held Massager, Neck and Shoulder, Leg and Foot, Eye Care Massager, Massage Chair, and Others categories based on type. The segment for back massagers is predicted to experience the largest CAGR growth during the projection period. This is due to the rise in popularity of wireless and portable back massagers. Due to the increased frequency of neck and shoulder pain, the Neck and Shoulder Massager category is anticipated to hold the biggest market share over the projection period. Due to the low barrier to entry for goods and growing public awareness of the advantages of massage therapy, the leg and foot massager market is anticipated to have considerable growth over the forecast period.

The Most Popular Application Segment is Commercial

During the projection period, the commercial sector is anticipated to be the largest application segment for electronic massage devices. The expanding use of these devices in spas, fitness centres, and hospitals is responsible for the segment's rise. Due to the ease of product availability and growing public knowledge of the advantages of massage therapy, the residential sector is anticipated to experience significant expansion over the course of the projected period.

North American region to render Adequate Financing Avenues

During the forecast period, the market for electronic massage devices is anticipated to grow most quickly in the Asia Pacific region. Due to rising disposable incomes, increased awareness of the advantages of massage therapy, and the accessibility of goods, the region is anticipated to experience significant expansion. Due to the strong demand from the commercial sector and the presence of significant players in the region, North America is anticipated to be the region with the largest market for electronic massage devices throughout the forecast period. During the projected period, Europe is anticipated to have strong growth as a result of supportive government initiatives and increased disposable incomes. During the projection period, a moderate rate of growth in the South American market is anticipated. Due to low disposable incomes and a lack of knowledge about the advantages of massage therapy, the Middle East and Africa are predicted to be the least appealing markets for electronic massage devices.

COVID-19 Impact and Market Status

The COVID-19 epidemic will have a detrimental effect on the market for electronic massage equipment globally in 2020. The demand for these gadgets has decreased as a result of the closure of health clubs, spas, and resorts because of lockdown regulations. However, as these establishments reopen and customers resume using massage services in 2021, the market is anticipated to rebound. Additionally, throughout the forecast period, the market is anticipated to be driven by rising consumer awareness of the advantages of massage treatment and the necessity of self-care.

Latest Innovations in the Global Electronic Massage Devices Market: A Snapshot

•        A new electric massage device for both home and commercial use was introduced by Hitachi in Japan in January 2019. An electric massager called "HitoCure" is a gadget that may be used both at home and at the office. The neck, shoulders, back, and legs can all be treated with this compact, portable gadget.
•        The "Perfect Chair Series 2" is a new line of electric massage chairs that Human Touch, LLC introduced in February 2019. The chairs include several massage algorithms and settings to offer a full-body massage experience.

Electronic Massage Devices Market Scope

Key Segment of Global Electronic Massage Devices  Market

By Type Overview 2021-2031, (USD Billion)
            •   Back Massager
            •   Hand-Held Massager
            •   Neck and Shoulder Massager
            •   Leg and Foot Massager
            •   Eye Care Massager
            •   Massage Chair
            •   Others)
By Application Overview 2021-2031, (USD Billion)
            •   Residential 
            •   Commercial 
By Region Overview 2021-2031, (USD Billion)
North America 
            •   USA 
            •   Canada 
Asia Pacific
            •   China 
            •   India 
            •   Japan 
            •   Rest of Asia Pacific 
South America 
            •   Mexico 
            •   Brazil 
            •   Rest of North America 
Europe 
            •   Germany 
            •   France 
            •   UK 
            •   Rest of Europe 
Middle East and Africa