The global dietary supplements market size was valued at USD 111.34 billion in 2018 and expected to expand at a CAGR of 7.8% from 2019 to 2025. The global dietary supplements market is growing due to the rising acceptance of preventive management than curative practices in healthcare sector and growing health awareness towards the weight management among all age groups across the world. In addition, considerable rise in the number of fitness centers and gymnasiums in developed and developing economies can push the market over the next few years.

Dietary supplements are substances that are used to add nutrients to the diet or to lower the risk of health problems, like osteoporosis or arthritis. In order to increase the quality of consumption, supplements provide nutrients either extracted from food sources, individually or in combination. Dietary supplements are available in the form of powders, pills, capsules, gel tabs, extracts, or liquids. They might contain vitamins, minerals, fiber, amino acids, proteins, or enzymes. Sometimes, the ingredients in dietary supplements are added to foods, including drinks. The major application of dietary supplements in energy & weight management, bone & joint health, general health, gastrointestinal health, immunity, cardio health, diabetes, and anti-cancer engross the dietary supplements market in the forecast period. Rising demand for microencapsulation in the pharmaceutical industry to provide color characteristics and the quality of finished ingredients is anticipating dietary supplements manufacturers to use capsule dosage forms over the forecast period.

Furthermore, growing health awareness about the weight management, health issues due to changing lifestyle along with rapid urbanization, rise in disposable income are anticipated to boost the dietary supplement market. Rising prevalence of chronic diseases such as cardiovascular disease, hypertension, cancer, and diabetes mellitus as well as the good effects associated with plant-extracted drugs over synthetic drugs are some of the factors which bolster the dietary supplement market. Rising concerns over the adverse effects of conventional medicines, lack of medical aid, a general skepticism about allopathic medicines and food fads are expected to promote the use of botanical extracts as an ingredient for the production of dietary supplements. These factors are expected to drive the demand of dietary supplements over the next few years. However, safety, efficacy, labelling challenges and the rising prices of dietary supplements are some of the factors expected to hinder the overall growth of dietary supplement market at a global level.

Vitamins are widely adopted over other dietary supplement ingredients due to its ability to excrete out easily by kidneys. Over the next few years, the usage of vitamin based dietary supplement is set to significantly increase due to its more application among working professionals and sports athletes in the form of multivitamin tablets, powders, and liquids. Division of the global dietary supplements market into five major continents shows that Asia Pacific is at the leading position with the highest CAGR in 2018 making up 40.9% of the total market share. The penetration of dietary supplements in this region is moving towards its peak, thereby, implying maturity with more scope for growth.

Key segments of the global dietary supplements market

Ingredients Overview, 2015-2025 (USD Million)

    •    Botanicals
    •    Vitamins
    •    Minerals
    •    Protein & Amino acids
    •    Omega Fatty acids
    •    Others

Form Overview, 2015-2025 (USD Million)

    •    Tablets
    •    Capsules
    •    Powder
    •    Liquids
    •    Soft Gels
    •    Others

Users Overview, 2015-2025 (USD Million)

    •    Pediatrics
    •    Adults 
    •    Prenatal

Regional Overview, 2015-2025 (USD Million)

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Rest of Europe
• Asia Pacific
  • India
  • Japan
  • China
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East and Africa
  • GCC
  • Rest of MEA

Reasons for the study

    •    The purpose of the study is to give an exhaustive outlook of the global dietary supplements market
    •    While studying the market, we observed that use of the term nutraceuticals is being widely used among food and beverage industries
    •    Asia Pacific is projected to be the be the most potential region due to rising awareness about nutritional enrichment in China and India
    •    The global dietary supplements market is projected to witness lucrative opportunity in developing regions of Latin America and Middle East & Africa due to changing financial status of consumers and growing concerns over the spread of chronic diseases

What does the report include?

    •    The study on the global dietary supplements market includes qualitative factors such as drivers, trends, and opportunities
    •    Additionally, the market has been evaluated using the Porter’s Five Forces’ analysis and PESTEL analysis
    •    The study covers qualitative and quantitative analysis of the market segmented on the basis of ingredients, products, applications, end-user and region. Moreover, the study provides similar information for the key geographies.
    •    Actual market sizes and forecasts have been provided for all the above-mentioned segments
    •    The study includes the profiles of key players in the market with a significant global and/or regional presence

Who should buy this report?

    This study is suitable for industry participants and stakeholders in the dietary supplements market, who want an in-depth insight into the movement of the nutraceuticals market. The report will benefit:-
    •    Executives of food & beverage and healthcare companies that are engaged healthy food manufacturing
    •    Managers within financial institutions looking to publish recent and forecasted statistics pertaining to food market
    •    Venture capitalists and investors looking for more information on the future outlook of the global dietary supplements market
    •    Government organizations, regulatory authorities, policymakers and financial organizations looking for innovations in drugs
    •    Analysts, researchers, educators, strategy managers, and academic institutions looking for insights into the market to determine future strategies.