The digitalization of the market and the influence of social media platforms are providing various new opportunities to the content moderation solutions market.
Covid-19 Impact & Market Status
The situation of COVID-19 had a severe impact on all the technical and business sectors and this also impacted the content moderation solutions market. Due to lockdown, many companies have to pause their work, hence, there was no need for the advertisement of their products or services. This decreased the amount of data that has to be checked and edited. On the other hand, people started using social media platforms widely which resulted in high demand for data moderation and altering. Hence, the global content moderation solutions market was lifted due to the generation of more data that has to be checked, processed, and altered.
After lockdown, there was a tremendous rise in the revenue generated by the global content moderation solutions market as most of the potential companies related to data generation paced their work. Hence, there is more content available for moderation.
Among all the nations, China is dominating the content moderation sector with the use of advanced technologies and social media platforms.
The content moderation market is required by almost all the business and IT sectors that have to deal with the growing demands of content generation and proofreading. This demand is boosted with the growth of social media that is dependent on content ranging from post requirements to advertisements. Therefore, there is a call for proofreading and quality checking of the content generated. Among all the nations, China has the most effective and dominant content moderation solutions market as the potential companies there effectively use all the platforms provided by artificial intelligence to automate their content moderation process.
The growing technologies and other digital marketing platforms drive the content moderation solutions market by providing software support.
Content moderation solutions are an emerging need for various organizations that deal with products or are service-based. The rate of content generation is increasing rapidly because there is a growth in the number of industries developed in recent years. This calls for an emergent demand for promotion content that would describe the company to the market. Hence, this helps these companies to build a market and increase networking.
The Compound Annual Growth Rate (CAGR) of the global content moderation solutions market is expected to be 10.52% with increased market size of USD 17.47 Billion.
Almost all the sectors require content generation for various purposes like promotion, legal services, advertisement, documentary, financial services, etc. This calls for proper content generation, editing, moderations, etc. During content moderation it should be thoroughly checked that the content is updated, the content has the right information and does not cause any harmful impact to any individual or group, the content maintains the integrity of the reader and writer, and many other norms have to be verified.
The industry size is growing rapidly and this calls for the generation and moderation of more content that is coming in. Hence, manual content moderation is not feasible and possible in many sectors. This calls for a solution that could flexibly handle the content moderation while ensuring quality work that will be delivered in time. For this, the growing technologies like Artificial Intelligence and Machine Learning have provided various software platforms that are automated and help in checking and verifying the content generated by the writer.
In this way, a quality report or article is generated that is acceptable by all concerned departments and individuals. This is an essential step during information generation, mostly for press and media that are supposed to deliver facts and are required to keep the audience updated. This requires a fast mechanism because news is supposed to reach the audience in a limited time frame. Hence, all the proofing and quality checks are to be done at a fast rate that requires automation.
The growing technologies are taking over each sector and business domain. This provides the potential companies a platform to increase their produce and efficiency in a short duration. With this, the content moderation solutions market gets new opportunities as the efficiency of content moderation is increased by the software platforms provided by these technologies.
Also, social media marketing is flooding with a huge amount of content generation that requires proper moderation and alteration so that it can be posted without any issue. This content includes advertisements, posts, articles, blogs, documentaries, poetry, and much more.
Though the upcoming and advancing technologies help to increase the pace of content moderation, they have their limitations that include restrictions on the type of language and the modern slang used by today’s generation. This cannot be checked by using artificial intelligence as these words change from time to time and they don’t have any particular pattern or trend that can be provided to the algorithm for learning and training purposes. Also, with the increase in the usage of these technologies, many people are losing their jobs as manual work is now machine-based.
The major players of the global content moderation solutions market are Imagga Technologies Ltd., Alphabet Inc., Clarifai, Microsoft Corporation, Open Access BPO, HCL Technologies Ltd., Basedo Global Services AB, Accenture Plc., Amazon Inc., IBM Corporation, CyberPurify, Webhelp, Cogito Tech LLC, Alegio, Lionbridge Technologies LLC, APPEN Limited, Puremoderation’s Team, Conectys, Everise, Europe IT Outsourcing Company, Smart Moderation, and Alibaba Group Holding Limited.
Latest Innovations in the Global Content Moderation Solutions Market: a Snapshot
- All the potential companies are trying to increase the user experience by improving their content via content moderation.
Content Moderation Solutions Market Scope
|Forecast Unit||Value (USD)|
|Revenue forecast in 2028||USD 17.47 Billion|
|Growth Rate||CAGR of 10.52% during 2021-2028|
|Segment Covered||Type, Moderation Type, Component, Software, Services, Enterprise, Industry, Solution, Spending Area, Regions|
|Regions Covered||North America, Europe, Asia Pacific, Middle East and Africa, South America|
|Key Players Profiled||Imagga Technologies Ltd., Alphabet Inc., Clarifai, Microsoft Corporation, Open Access BPO, HCL Technologies Ltd., Basedo Global Services AB, Accenture Plc., Amazon Inc., IBM Corporation, CyberPurify, Webhelp, Cogito Tech LLC, Alegio, Lionbridge Technologies LLC, APPEN Limited, Puremoderation’s Team, Conectys, Everise, Europe IT Outsourcing Company, Smart Moderation, and Alibaba Group Holding Limited.|
Key Segments of the Global Content Moderation Solutions Market
Type Overview, 2018-2028 (USD Billion)
- Image Moderation
- Text Moderation
- Video Moderation
- Website Moderation
- Profile Moderation
Moderation Type Overview, 2018-2028 (USD Billion)
- Selective Moderation
Component Overview, 2018-2028 (USD Billion)
Software Overview, 2018-2028 (USD Billion)
Services Overview, 2018-2028 (USD Billion)
- Professional Services
- Managed Services
Enterprise Size Overview, 2018-2028 (USD Billion)
Industry Overview, 2018-2028 (USD Billion)
- Media & Entertainment
- Retail & E-commerce
- Packaging & Labeling
- Healthcare & Life Sciences
- Energy & Utilities
Solution Overview, 2018-2028 (USD Billion)
- Content Moderation Services
- Content Moderation Software
Spending Area Overview, 2018-2028 (USD Billion)
- In-house Spending
Regional Overview, 2018-2028 (USD Billion)
- Rest of Europe
- Rest of Asia Pacific
- Rest of South America
The Middle East and South Africa