All over the world, the rate of content production is very high the number of people around the world is increasing and with this, the need for resources is also increasing. There is no proper solution available in the market for content moderation. Hence everything is kind of unorganized therefore to deal with this kind of problem Content Moderation Solutions Market has come and is predicted to grow in the upcoming years.
Driving factors of the Content Moderation Solutions Market
There are several driving factors in the Content Moderation Solutions Market some of them are the increasing demand for content moderation solutions, the increasing number of online users, the rising demand for AI-based technology, and the rising need for compliance.
Advantages of the Content Moderation Solutions Market
There are various advantages of the Content Moderation Solutions Market some of them are :
1. It helps in reducing the risk of online harassment and cyberbullying.
2. Automated moderation solutions help in identifying, reviewing, and removing inappropriate content quickly.
3. These solutions help in maintaining user trust, protecting brand reputation, and reducing legal liabilities associated with inappropriate content.
4. It helps businesses to monitor customer sentiment and better understand their audiences’ attitudes towards them and their products or services.
5. Content moderation solutions improve user experience by providing an environment that is free from offensive content.
6. It also helps companies to save time which could be used for more productive activities such as creating more engaging content for their customers instead of spending hours manually moderating posts or comments online
Market size and value of the Content Moderation Solutions Market for 2021 to 2031
The global Content Moderation Solutions Market is predicted to grow at a CAGR of 24.4% from 2021 to 2031 to reach USD 8,286.2 million by 2031.
The increasing demand for content moderation solutions from various end-user industries is driving the growth of this market. In addition, increasing investments in artificial intelligence (AI) and machine learning (ML) technologies are expected to further drive the growth of the market in the coming years.
Challenges faced by the Content Moderation Solutions Market/ Restraining factors of the Content Moderation Solutions Market
The main challenges of the Content Moderation Solutions Market are low accuracy rate and high cost of implementation. Additionally, lack of awareness about technology is also proving to be a challenge in some parts of the world.
Key Market Players of the Content Moderation Solutions Market
Some of the key players/Manufacturers/Vendors of the market are :
IBM Corporation, Microsoft Corporation, Oracle Corporation, Accenture plc, Google LLC, Twitter Inc., WebPurify LLC, Antidote Technologies, MCA Insight, Clarifai Inc., CloudFactory Limited, GumGum Inc., Recognize.AI, and Imagga Technologies
Content Moderation Solutions Market: Segmentation Analysis
By Deployment Mode
By Industry Vertical
Media & Entertainment
Retail & eCommerce
Healthcare & Life Sciences
Government & Defense
Based on type the Content Moderation Solutions Market is divided into three types:
Service: Services are often used to complement the content moderation solutions software. These services help organizations to customize the platform as per their requirement and also helps them in managing data.
Software: Content Moderation Solutions Software helps organizations in monitoring and moderate user-generated content, violating activities, and other inappropriate content. This type of software is used by an organization to ensure the safety of its users as well as brand reputation.
Platform: Content Moderation Solutions Platform provides analytics, collaboration tools, and moderation capabilities for the smooth functioning of an organization’s system and operations. It helps in controlling the flow of data, storing it securely, and analyzing it for better insights.
Based on application Content, the Moderation Solutions Market is divided into social media, retailers, E-commerce, and others.
Among all of these Social Media is the most used sector in Content Moderation Solutions Market. Therefore, the content is always filtered and checked, and updated from time to time as the number of content uploaded per minute is huge. Hence this way the Content Moderation Solutions Market helps in increasing security.
Based on region and end-user of the Content Moderation Solutions Market
, it is divided into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.
North America is the most dominant region in the Content Moderation Solutions Market as numerous companies are offering these solutions. However, Asia-Pacific is gaining momentum at a faster rate due to the increasing number of users across this region.
COVID-19 impact and market status on the Content Moderation Solutions Market
COVID-19 had a great impact on the Content Moderation Solutions Market. The pandemic has caused a surge in the demand for content moderation solutions, as companies need to keep their digital content safe from various malicious activities. This increased demand has led to a rise in investments by companies and individuals in content moderation solutions.
The market is expected to grow steadily during the forecast period, despite the disruptions caused by COVID-19. This is due to the increased focus on the safety and security of digital content, which requires more robust content moderation solutions. Additionally, with increasing online activities, there will be an increased demand for such solutions. As the market stabilizes post-pandemic, it is expected to witness further growth in the coming years.
The recent development in the Content Moderation Solutions Market from 2019 to 2022
In 2019 January, Microsoft announced its new content moderation solution, Microsoft Content Moderator. It uses Artificial Intelligence to scan and review text, images, and videos for offensive or inappropriate material and can be used by businesses to ensure their content is safe.
In 2019 May, Amazon launched Rekognition Content Moderation, an automated image and video moderation service powered by artificial intelligence (AI). The platform uses AI models to detect potentially explicit or objectionable content in images or videos.
In 2020 April, Google announced a new content moderation solution called Perspective. This service uses machine learning to detect toxic comments on websites, YouTube videos, and internet forums. The system also allows users to flag specific comments as inappropriate or offensive.
In 2021 February, IBM unveiled Watson Natural Language Understanding for Content Moderation. The solution utilizes natural language processing algorithms to detect potential violations of a company's terms of service within text-based content such as customer reviews or social media posts.
In 2021 March, Adobe released the Adobe Sensei Content Moderation Toolkit for enterprises that need automated content moderation capabilities. This toolkit provides APIs for the automated detection of adult content, profanity, hate speech, and more from user-generated text and images in real-time.
Content Moderation Solutions Market Scope
|Forecast Unit||Value (USD)|
|Revenue forecast in 2030||USD 8,286.2 million|
|Growth Rate||CAGR of 24.4 % during 2021-2030|
|Segment Covered||Type, Application, Regions|
|Regions Covered||North America, Europe, Asia Pacific, South America, Middle East and Africa|
|Key Players Profiled||IBM Corporation, Microsoft Corporation, Oracle Corporation, Accenture plc, Google LLC, Twitter Inc., WebPurify LLC, Antidote Technologies, MCA Insight, Clarifai Inc., CloudFactory Limited, GumGum Inc., Recognize.AI, and Imagga Technologies|
Key Segments of the Content Moderation Solutions Market
Type Overview, 2021-2031 (USD Billion)
• Software & Platform
Application Overview, 2021-2031 (USD Billion)
• Social Media
• Ecommerce Retailer
Regional Overview, 2021-2031 (USD Billion)
• Rest of Europe
• Rest of Asia Pacific
• Rest of South America
• Middle East and South Africa