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Color cosmetics are the products that are used for personal care that assist to improve the way human looks. Color cosmetics are mentioned as cosmetic elements and colorants are used for make-up, skin care, oral care, hair care, fragrance and personal hygiene.
Cosmetic or beauty products industry is one segment that usually stays unaffected despite the fluctuations in the economy. Cosmetic sales are maintaining a definite volume through their total products. The sale can be accredited to surging and continuous use of products, specifically by women and men. Companies of personal care are making their products accessible online at economical expenses. The Internet is impacting each business category be it shaving products or deodorant. Customers are enthusiastic to buy the goods that come directly by online retailing.
Global color cosmetic market trends are the use of multifunctional makeup, organic and natural cosmetic products, effective distribution channels, a high invention in color cosmetic products, growth in the inclination for eco-friendly cosmetic products and high demand for high-end color cosmetic products specifically in emerging economies. Advanced developments are affecting increasing demand for convenience and customization resulting in the expansion of new products in color cosmetics.
Key factors affecting the growth of the color cosmetic market are:
Increasing awareness of customers and expenses in color cosmetics is the factor fueling the growth of color cosmetics market growth. People are more conscious about their appearance, important for the invention of the new product. Color cosmetics are extensively used for decreasing the skin issues related to age and better life quality. Increase in awareness for fashion trends in women is developing the market for color cosmetics. A current study of the market trends of color cosmetics specifies the growth for the requirement for looking appealing by the female population. Another factor is social media encouraging fashion bloggers and instructing the masses.
Global color cosmetics market is segmented based on the distribution sector, product type and region. Based on the distribution sector, the market is divided into online stores, superstores, specialty stores and hypermarkets. Based on the product type, the market is divided into lip-care, eye make-up, face make-up and nail-care.
Topographically, the regions of global color cosmetics market are Brazil, Latin America, India, Japan, China, Asia Pacific, Germany, France, UK, Europe, U.S., North America and Middle East & Africa. China is leading the market in the region because of the augmented presence of western culture and the value for branded cosmetic products. The Asia Pacific subsidizes the major share in the color cosmetic market. L’Oreal is leading the color cosmetic market in China because of the huge awareness for the brand and the effective network distribution. The other leading market in the Asia Pacific in India, owing to the increasing demand from tier 2 and 3 cities.
Key manufacturers involved in the color cosmetics market are Revlon, Johnson & Johnson, Beiersdorf and Avon Products.
In 2018, the size of global color cosmetics market was USD xx.x Bn and is expected to increase in the coming years. USA sales mostly account for greater than 14%-15% of overall market share whereas EU is developing at a good speed for a huge population and high economic growth rate occupying around 21% of the total market share. Rising demand for skin care is fueling the development of cosmetic industry rapidly. Kao, Shiseido and L’Oreal are few of the most popular brands in the world.
China is the biggest manufacturer of cosmetics and globally contributes around 24%-26% to the total market share. It delivers a large range of services for several famous brands with less processing cost. Because of the gross margin and higher price of high-end products, companies are spending more on R&D and shifting to more high-end product field.
With the changing face of fashion, the demand for cosmetics is increasing. Social media, especially make up based blogs, video blogs and content is a major factor driving the global color cosmetics market globally. In 2018, there were more than 100 billion beauty videos on YouTube and more than 95% of vloggers on YouTube are beauty vloggers. These videos not only promote makeup tutorials but also promote various type of brands and their cosmetics. Thus, enlarging the market scope for color cosmetics.
Global color cosmetics market is also driven by high demand for organic color cosmetics. Consumers now give more emphasis on product ingredients used. Global brands like Nourish, W3LL PEOPLE, Afterglow, Juice Beauty and 100% Pure are making myriad range of cosmetics right from gluten free lipsticks to organic nail polishes. Consumers have realized the importance of organic ingredients coconut oil, jojoba oil, tea tree oil and beeswax and has resulted in a huge demand for these products.
Consumers are mostly focusing on brands that perform responsibly and struggling to decrease the carbon footprint by dealing with the waste in an area where color cosmetics brands can transform. Substitute materials such as rice bran, coconut husk and bamboo are developing the trend in packaging. And customers preference for eco-friendly products is adding the advantage of standing out on shelves where glass and plastic is the norm.
In the year 2018, J&J Inc.’s customer division showed stable growth. The splitting up of sales have mostly been restricting from skin care products to robust well-developed brands like Neutrogena or Aveeno. The sales of company in baby products is confronted from the past year with the requirement to recombine to progressively demanding customer segments like futuristic parents, accepting to the increasing competition of private labels, and the organic or natural brands.
Color cosmetics are the products that are used for personal care that assist to improve the way human looks. Color cosmetics are mentioned as cosmetic elements and colorants are used for make-up, skin care, oral care, hair care, fragrance and personal hygiene.
Cosmetic or beauty products industry is one segment that usually stays unaffected despite the fluctuations in the economy. Cosmetic sales are maintaining a definite volume through their total products. The sale can be accredited to surging and continuous use of products, specifically by women and men. Companies of personal care are making their products accessible online at economical expenses. The Internet is impacting each business category be it shaving products or deodorant. Customers are enthusiastic to buy the goods that come directly by online retailing.
Global color cosmetic market trends are the use of multifunctional makeup, organic and natural cosmetic products, effective distribution channels, a high invention in color cosmetic products, growth in the inclination for eco-friendly cosmetic products and high demand for high-end color cosmetic products specifically in emerging economies. Advanced developments are affecting increasing demand for convenience and customization resulting in the expansion of new products in color cosmetics.
Key factors affecting the growth of the color cosmetic market are:
Increasing awareness of customers and expenses in color cosmetics is the factor fueling the growth of color cosmetics market growth. People are more conscious about their appearance, important for the invention of the new product. Color cosmetics are extensively used for decreasing the skin issues related to age and better life quality. Increase in awareness for fashion trends in women is developing the market for color cosmetics. A current study of the market trends of color cosmetics specifies the growth for the requirement for looking appealing by the female population. Another factor is social media encouraging fashion bloggers and instructing the masses.
Global color cosmetics market is segmented based on the distribution sector, product type and region. Based on the distribution sector, the market is divided into online stores, superstores, specialty stores and hypermarkets. Based on the product type, the market is divided into lip-care, eye make-up, face make-up and nail-care.
Topographically, the regions of global color cosmetics market are Brazil, Latin America, India, Japan, China, Asia Pacific, Germany, France, UK, Europe, U.S., North America and Middle East & Africa. China is leading the market in the region because of the augmented presence of western culture and the value for branded cosmetic products. The Asia Pacific subsidizes the major share in the color cosmetic market. L’Oreal is leading the color cosmetic market in China because of the huge awareness for the brand and the effective network distribution. The other leading market in the Asia Pacific in India, owing to the increasing demand from tier 2 and 3 cities.
Key manufacturers involved in the color cosmetics market are Revlon, Johnson & Johnson, Beiersdorf and Avon Products.
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