Soaring health consciousness among Australians to fuel massive adoption especially among children, thus encouraging growth in Australia Kids Scooter Market
Covid-19 Impact & Market Status
There was an adverse impact of COVID-19 on the Australia Kids Scooter Maret. This is because, during the lockdown, trade, and manufacturing slowed down. There was also a phase when trade stopped completely. It negatively influenced the business and the Australia Kids Scooter market showed a downward trend. This caused a great loss to the companies and their employees.
After the lockdown was over, the offline distribution channel didn’t increase suddenly. It was the online distribution channel that helped the market to come back to its original state and improve. Also, after lockdown, people became more health-conscious and they found these scooters one of the best ways to do physical exercise. Hence, its sale increased.
It is expected that the sales will increase in the coming years as people are taking exercise and other physical activities seriously. The COVID-19 has made people understand the necessity of physical work and hence, it has increased the sales and kids scooter market.
3 Wheel Scooters are in High Demand
3 wheel scooters have the benefit of balance. It is easy for children to maintain balance and drive a 3 wheel scooter as compared to a 2 wheel scooter. This makes them a preferable choice over a wide age group, i.e., children of 9 years and 9+, all can easily use 3 wheel scooter. The 3 wheel scooter comes with various features like scooters, walking bikes, ride-on, etc. Also, 3 wheel scooters share more than 60% of the kids’ cooter market in Australia.
The 2 wheel scooter market is also expected to increase the overall revenue by more than 5%. This will increase the Australia Kids Scooter Market.
Electric Scooters are Expected to Double the CAGR By the Forecast Period
Electric Scooters are a preferable choice over non-electric scooters. Kids scooters are not only swift but they are also time-efficient, thus helping the Australia kids scooter market expand reasonably They also help in the reduction of traffic and pollution. Hence, their demand is increasing rapidly. They are expected to increase the CAGR by more than 6%. It will increase the revenue of the Australia Kids Scooter Market.
The popularity of electric scooters is high among children as they enjoy riding them. It has various features like an adjustable deck, shock absorbent, new designs, various colors, and all these things make it more appealing.
The improvement in design and features is providing new platforms for the Australian Kids Scooter Market to expand
The potential rise in health concerns is making people adapt to more activities that can help them to keep a check on their weight and health. Due to this, people are involved in more physical activities to maintain physical fitness, strength, and endurance which directly improves the immune and digestive system. Hence, people allow their children to drive scooters as these help them to keep their children involved in some physical activities.
The compound annual growth rate (CAGR) is expected to be 7.9% with an increased market size of USD 9.58 million.
It has been observed that driving scooters help in muscle growth, improved metabolism and blood circulation, increase in , weight balance, improved cardiopulmonary health, and overall body functions. In this way, driving helps the children to gain , and stay away from various diseases like obesity, weakness, etc. Such health-promoting features associated with regular driving is bolstering high revenue growth in the Australia kids scooter market.
Our body needs mobility but many children prefer sitting in their rooms only. They are least interested in outdoor activities. Hence, parents are initiating efforts to encourage reliance on outdoor activity boosting activities such as regular driving routine. For this, driving scooters is one of the best options because children enjoy it a lot and it helps them to maintain balance.
Australia is one of the leading manufacturers of the kids scooter market. It has raised its sales with the introduction of scooters with new designs and various colors. This attracts children and motivates them to drive. The popular scooter colors are jet black, electric rose, and dove white. These color options have performed significantly well in the Australian kids scooter market and are anticipated to perform even better with parallel advances in electric and non-electric kids scooters This helps the Australian kids scooter market to expand its business.
In order to expand their business, the companies are trying to add more features, like adjustable deck and improved shock absorbent, for comfort and safety so that the children can enjoy a safe and playful ride. The Australian government has also planned to change laws for favoring electric scooters because these help in reducing traffic and pollution.
There are no such drawbacks to the growth of the Australian kids scooter market except one thing, i.e, its cost. Electric scooters are very costly as compared to non-electric scooters. Hence, many people can’t afford them. Due to this, the market doesn’t cover every segment. To bridge this gap, various models at a cheap price have been manufactured. Also, non-electric scooters are a good alternative if one is looking for cheap scooters.
It is observed that the offline distribution channel is more beneficial than an online one. It is mainly because the customer likes to personally see the product and its features rather than buying it online. The online distribution channel is expected to increase now as lockdown has shifted everything in online mode and people are getting used to it due to its convenience.
For online mode, the companies are using various online marketing and e-commerce platforms like Amazon, which is one of the biggest online platforms in the market. This highlights the scooter brands on sale and helps the customer to identify the particular goods of their choice. The customer can get all the features and the price on the site.
The major players of the Australia Kids Scooter Market are Micro Scooters Australia, Razor USA LLC, Fuzion Scooter, Globber, and Radio Flyer.
These companies prefer mostly social media for the promotion of new brands. Micro Scooters Australia is one of those companies. It takes pictures with celebrities, like Jessica Alba, Christian Bale, Sarah Jessica Parker, etc., and uses that for the promotion of their brands. This adds value to their brand and helps them in marketing.
They also use popular eCommerce platforms for their online sale like Amazon. This has made a significant impact in raising the Australia Kids Scooter Market.
Latest Innovations in the Australia Kids Scooter Market: a Snapshot
- Micro Mobility Systems Ltd. helps children to learn safety rules and correct scooter handling techniques.
- Globber’s EVO COMFORT is a 3 wheeler (all-in-one) that provides likes with various features like scooters, walking bikes, and ride-on. This has various new features like the steering lock button which helps kids to maintain balance while riding.
Australia Kids Scooter Market Scope
|Forecast Unit||Value (USD)|
|Revenue forecast in 2028||USD 9.58 million|
|Growth Rate||CAGR of 7.9% during 2021-2028|
|Segment Covered||Product, Type, Distribution Channel, Regions|
|Regions Covered||Darwin City, Queensland, Australian Capital Territory, Northern Territory- Australian Territory, Western Australia- Australian State, Tasmania|
|Key Players Profiled||Micro Scooters Australia, Razor USA LLC, Fuzion Scooter, Globber, and Radio Flyer.|
Key Segments of the Australia Kids Scooter Market
Product Overview, 2018-2028 (USD Million)
- 3 Wheel
- 2 Wheel
Type Overview, 2018-2028 (USD Million)
Distribution Channel Overview, 2018-2028 (USD Million)
Regional Overview, 2018-2028 (USD Million)
- Darwin City
- Australian Capital Territory
- Northern Territory- Australian Territory
- Western Australia- Australian State