Adroit Market Research - Industry Insights

Novel Category for the development of Personal Care

The developing natural and organic personal care products sector is considered of the biggest growth areas in the industry of personal care. Manufacturers are confronted with several rules and regulations with certification or validation of label claimed for the organic personal care products.

Natural and Organic Personal Care Products Market: Current Scenario

The U.S. natural and organic personal care products market has seen a phenomenal growth in the past few years. In the organic and natural personal care industry, leadership and invention has propelled the sales as a result o

Novel Category for the development of Personal Care

The developing natural and organic personal care products sector is considered of the biggest growth areas in the industry of personal care. Manufacturers are confronted with several rules and regulations with certification or validation of label claimed for the organic personal care products.

Natural and Organic Personal Care Products Market: Current Scenario

The U.S. natural and organic personal care products market has seen a phenomenal growth in the past few years. In the organic and natural personal care industry, leadership and invention has propelled the sales as a result of increasing awareness of the customer for the capable impact for personal care products present on environment and health. As per the Organic Trade Association, in the year 2012, development in organic and natural personal care products reached around 9.6% and the sales of non-organic food in the year 2012 exceeded up to USD 3 Bn, making it the fastest growing category in organic and personal care products. Factors for growth trend involved the growing interest of the customer in decreasing and eradicating chemicals like aluminum salts, phthalates and parabens alleged of being disastrous to environment and human health, and the national movement in the direction of sustainable practices and products.

Guidelines for the U.S.

As the interest of organic and natural personal care products is growing, the requirement for national standards for confirming the products and authenticating the organic label claims is also growing. The National Organic Program (NOP) of the U.S. Department of Agriculture (USDA) is setting the standards for the organic foods as it does not have any specific standard for organic and natural personal care products. The limited resources of USDA and the prioritization of industry have hindered the potential of developing the organic natural certification criteria for the product sector.

Can you eat Lipstick?

In the year 2003, the personal care products in the U.S were certified as organic-containing organic food-grade ingredients as per the agreement of NOP. The challenge of making the organic lipstick and shampoo basically comprising the edible organic ingredients from the National Organic Program created the requirement for various certification solution for organic and natural personal care products. In the year 2005, NSF International, self-governing public health & safety organization discussed the issue by organizing a joint committee of stakeholders of industry involving product certifiers & ingredient suppliers, trade association members, regulatory & public health officials and customer groups. They are working together, for succeeding the requirements process of the American National Standards Institute (ANSI), to improve the third-party, transparent, consensus related American National Standard for confirming the natural and organic personal care products.

Appearance of novel standard

The average mentions the marketing and labeling requirements for natural and organic personal care products comprehends around 75% of organic constituents. Currently, it ruins the consensus-based, transparent standard for natural and organic personal care products. NSF/ ANSI 305 shields the products that are practical to or utilized on any part of the body externally, involving: Cosmetics, Rinse-off and on the hair care products, Oral Care products, Personal hygiene products enabling companies to be authorized, providing the right to use “containing organic ingredients” claim front panel for meeting the stringent needs including specialized production & processes specifications, materials and the organic ingredients.

Precisely, NSF/ ANSI 305 mentions the requirements for marketing and organic labeling for organic and natural personal care products including around 75% organic ingredients. Permits the chemical processing essential for creating the efficient personal care product fulfilling the demand of retailer for the evidence of biological integrity for organic personal care and cosmetic products been traded and act in accordance with the list of NOP organic ingredients and California Organic Products Act (COPA) classifying the law products authorized to the standard and expend the NSF “contains organic ingredients” authorization mark.

In what manner is NSF/ ANSI different from National Organic Program (NOP) Standard?

NSF/ ANSI 305 permits the organic ingredients to go through several chemical processes not acknowledged in NOP. On the other hand, like USDA NOP regulations, NSF/ ANSI 305 involves the needs of organic ingredients, process, materials and the labeling and specifications. NSF/ ANSI 305 standard needs the NOP-certified ingredients to be used.

Customers are worried regarding the personal care products

As per the EcoFocus across the world, around 86% of customers are “consumers who care” shoppers whoconsider the environmental impact of the decision of purchasing. The study displayed about 50% of customers are finding it significant for choosing the green toiletries and 30% finding it significant for choosing green cosmetics. As per the report of 2011 by the President’s Cancer Panel, where organic products are helping to decrease the exposure of toxic chemicals that can surge the threat of contracting cancer. Around 70 to 80% of the products put on skin are engrossed by skin, involving the chemical residues. Customers are anxious about the allergens in synthetic ingredients. Behind the health concerns, the manufacture of natural and organic personal care products assists in minimizing the pollution by using the natural resources effectively with plant-growing methods and restricting synthetic chemicals and waste will cycle back to the environment.

Why is significant for manufacturers and customers?

Manufacturers have to look curiously in fueling the customers to buy and what is needed in the product is being mindful of developing regulatory changes and drivers. The similar self-governing survey carried on behalf of NSF International discovered that it is significant to around 50% of “customers who care” and 40% of the general population for observing the certification marks on the organic products. NSF/ ANSI 305 assists in assuring the customers that natural and organic personal care products are functional and encompass organic constituents.

In what manner the Certification Work?

On considering the other products for becoming certified for using the “contains organic ingredients” mark, where manufacturers are working with the third-party certifier on submitting the thorough application mentioning the business and the products that are used or produced. The third-party certifier is conducting the on-site inspection and the technical review, checking the records of the business. The recent rules and the stringent oversight offered by USDA NOP and NSF/ ANSI 305 promise retailers and consumers that the authorized product is organic. NOP certification is covering the products of natural and organic personal care using food-grade organic processes and ingredients.