Adroit Market Research - Industry Insights

technologies is revolutionizing the consumer experience with their finance. However, from mobile to social capabilities, banking services are changing the way of business to offer better service and remain competitive. In today’s rapidly growing digital era, day by day consumers’ expectations is also rising. From mobile banking to internet banking to e-wallets, innovative trends are growing in the digital banking sector.

Consumers are one of the important element for all industries, hence every industry trying to keep their consumer first. However, if banks can’t be consumer-based, they will be useless. Nowadays, consumers expect their banks to solve their querie

technologies is revolutionizing the consumer experience with their finance. However, from mobile to social capabilities, banking services are changing the way of business to offer better service and remain competitive. In today’s rapidly growing digital era, day by day consumers’ expectations is also rising. From mobile banking to internet banking to e-wallets, innovative trends are growing in the digital banking sector.

Consumers are one of the important element for all industries, hence every industry trying to keep their consumer first. However, if banks can’t be consumer-based, they will be useless. Nowadays, consumers expect their banks to solve their queries quickly and offer better services to attain their financial requirements. However, many millennials want to make their financial planning on mobile and to achieve the same there is a need to offer strong mobile services.

Digitization in the banking industry offers all the activities and services which can be accessed by the users through the internet. With innovative advancements of digital banking, consumers can now access their banking data and make use of customized banking services on their own desktops or mobiles.  However, digital banking comprises a high level of web-based services and automation processes. The growing use of digital devices in business management, increasing demand for cloud solutions, and the rising Smartphone users are some crucial factors boosting the growth of the digital banking market. However, technological developments with Artificial Intelligence-based solutions have influenced with an increased number of industries who are opting for such digital solutions. A digital solution reduces time and offers consumers better solutions with their discretion and comfort.

Why Digitization is important in the Banking Industry?

The major advantages of utilizing digitization in banking are improved cost savings, higher business efficiency, reliable and accurate performance, and quick internal & external processes. Digitization has completely changed transactions, manual processes, and any activities in digital services.  However, across all sectors, customer requirements have been met in several innovative ways.

 Digitization has really changed the way consumers used to interact with the bank. However, the banking sector will see the number of innovations in the future. The appropriate development platforms along with simple app management, strong flexibility, and in-built security are some major aspects are key to achieve successful service offerings.

How is digitization impacting the banking industry?

A large number of banks will invest vastly in digitization is one of the key trends of the banking sector. However, the number of regional and smaller banks has facing difficulties to prove as they are largely dependent on technology providers.

Nowadays, banking industries have recognized that the physical work structure is no longer required. However, the benefits of investing in IT are rapidly increasing today. Annual spending in the financial sector also has increased to about 20% across the globe.

How banking services can be transformed into the digital era?

There is the number of new start-up banks is spending money to build their consumer lists. However, traditional banks already have a huge number of client databases; means huge money could be spent on digitalizing projects.

Use of machine learning and AI

Machine learning and AI are the most promising technologies that the banking sector will make use in the future. However, these technologies are extremely powerful to examine big data sets. Hence, now banks are starting to utilize such technologies to mine and manage the large amount of data which their digital business approaches are capturing. It will enable banks to improve their capability for making appropriate predictions.

Machine learning is a technology which is able to recognize patterns in a huge amount of data samples. It also enables to create a model which integrates the patterns which have been identified. Hence it helps to create the most powerful prediction ability. However, the samples of data are examined to recognize which is the most influential predictors are for desired results.  The most influential predictors are then directly integrated with the model, and then the new model tests itself with other models of data to recognize how it performing.  However, this process will repeat many times until the model can “learn” the data and increase its predictive performance.

How can Banking services build a better value chain?

Instead of isolating, digitization offers banks many lucrative opportunities to collaborate with other industries by offering consumers better solutions. However, many e-commerce sites and mobile payment platforms are pioneers in recognizing the potential of such collaborations. Though, increasing demand from online users for further service available on mobiles, banks must scale their online platforms accordingly. According to the recent report, only 13% of consumers believe that they issued customized information from their respective banks.

Future of digitization in banking

Banking industries need to focus on two major approaches to completely take on digitization: First one id, they need to make a user-friendly platform or can take advantage of existing organization which suited to their organization. Secondly, banking services must implement innovative business models to keep pace with leading competitors in this digital age.

By adopting such consumer-obsessed technologies, banks could successfully provide better services to their consumers. If banks successfully satisfied consumer demands, they will experience improved consumer attainment and better consumer retention. The banking industry has reached a modern age where the digitization is necessary for their future success and better survival.