Adroit Market Research - Industry Insights

Glanbia Nutritionals is a leader for micronutrient production for the market of Infant Nutrition, delivering nutritional fortification of infant formula and baby food products. It is bringing quality processes into production and total collection of organic solutions and quality-assured tested ingredients that fuel efficiency and safety for infant nutrition industry. Various analyzed ingredients and procedure surpasses regulations declared for good quality products. In this paper, the various opportunities delivered by Glanbia Nutritionals are discussed along with various trends and safety concerns responsible for increasing the baby infant formula market along with future prospects.

Glanbia Nutritionals is a leader for micronutrient production for the market of Infant Nutrition, delivering nutritional fortification of infant formula and baby food products. It is bringing quality processes into production and total collection of organic solutions and quality-assured tested ingredients that fuel efficiency and safety for infant nutrition industry. Various analyzed ingredients and procedure surpasses regulations declared for good quality products. In this paper, the various opportunities delivered by Glanbia Nutritionals are discussed along with various trends and safety concerns responsible for increasing the baby infant formula market along with future prospects.

Infant Nutrition is a different market made from two separate subcategories: Infant Formula and Baby Food. The classifications are the same in few aspects as both are fueled by the unique sets of dynamics and trends. The influential and relevant trends in every segment have inferences for the producers of infant nutrition products globally.

The important trends recently fueling the market of Infant Formula is the competitive and regulatory tightening taking place in the Chinese market. Because of the rapid growth and size of the market, changes in China are having the philosophical effects in the global Infant Formula market hampering the global manufacturers. As there is a huge demand for infant formula in China, specifically the imported brands supposed to be of good quality as compared to the local brands, restrictions of certificates delivered for importing products been decreased from around 800 to less than 100. Many of the certificates been conferred to the IF brands globally that can meet the stringent regulations. Whereas this offers opportunities for creating a challenge for global companies to fulfill the demand and become more effective to increase the capacity quickly.

During the meeting of stringent quality requirements is significant in Baby Food Market, the significant trends in market concentrating on the benefits more than risk mitigation. The recent trends dominating the Baby Food Market are cognitive development, inventive package design and organic products and options providing specific advantages to health focusing on the physical development of children. Nowadays, parents need products suitable for their hectic lifestyle convenient in packaging with clean labeling and sustainability. In addition, fitness-freak parents are looking for healthy options for their babies favor organic baby foods and choices focused on the advantages of health like bone or cognitive health.

Companies need to have a broad understanding of the development of regulatory standards amongst the regions and the customer requirements for organic certification and inventive packaging. Companies like Glanbia Nutritionals are the educated partner with expertise in conveying safety-assured quality nutritional products meeting the demand of the infant nutrition market from the ingredient sourcing to premix production.

Glanbia Nutritionals:

Glanbia Nutritionals is the front-runner in micronutrient production for the market of Infant Nutrition, providing nutritional fortification of baby food and infant formula products. Glanbia Nutritionals is bringing the quality processes of manufacturing and complete collection of quality-assured tested ingredients and organic solutions that boost safety and efficiency for the industry of infant nutrition producing the differentiation in a market. Glanbia Nutritionals is offering the scientific support for formulation support and claims substantiation to both large- and small-scale manufacturers.

A market of Infant Nutrition:

The market of infant nutrition incorporates a huge set of products, from several infant formulas to the collection of baby foods. The overall infant formula and baby food market is greater than $35 Bn and is projected to increase at a CAGR of over 7.8% in the middle of 2015-2019. In current years, overall sales of baby food products and infant formula in markets like EU, Japanese and US markets reached up maximum birth rates will assist to USD 15.1 Bn. Growth and increasing customer affluence. In the emerged nations and huge developing economies of Russia, Brazil and China where birth rates are decreasing and below the rate of replacement where the population replaces itself, thus increasing competition amongst the leading manufacturers for differentiating their products.

A market of Baby Food:

A market of baby food is divided into the following categories such as dried baby food, prepared baby food and other baby food. The developed Japan, EU and US regions accounted for the sales of baby food up to USD 7 Bn, with the annual growth by about 3.8% anticipated over 2017. Growth will be restricted by the saturation of market and low birth rates, even though continued innovation of product will participate in increasing the sales. This sales will be driven by less market penetration, increasing economies, strong birth rates and growing purchasing power. As nutrition is the main factor, with parents’ priority being the health value of new products, suitability is influencing the purchasing behavior.

Safety Concerns of Infant Formula

Safety concerns are playing the major role in fueling the dynamics of global infant formula market, specifically in the fastest and largest growing market of China. High-end products are getting more popular as many of the customers believe that the high prices are assuring high quality. Increase in the number of mainland parents turning to Macau, Hong Kong and overseas region like the U.S to buy the infant milk powders.

The huge demand for a formula in China is resulting in the important depletion of supplies through customs restrictions, regions like Hong Kong are restricting the quantity of milk formula where individuals from China can purchase them. Global companies must develop sophisticated manufacturing processes to follow the strict requirements essential for producing infant nutrition.

Market Trend of Baby Food

• Appropriate Packaging

The significant things in life are coming in the small packages. In the appropriate packaging of baby food, the key factors are clean and convenient label packaging. Vendors are capitalizing heavily in the development of an eco-friendly, recyclable and innovative alternative to traditional packaging. As per the report of Global Baby Food and Infant Formula Market 2015-2019 where food is packaged in pouches manufactured from paper.

• Organic Options

The most rapidly growing sector in the food industry is organic food, witnessing the developed markets for conventional food products. International demand is growing because of the wish of parents in feeding their babies with healthy foods. Organic baby food is expensive as compared to non-organic baby food in a market where parents are likely to pay more. The potential for organic products market is probably huge in the market where the demand for organic baby foods is fueled by:

• Consciousness for babies’ health
• Increasing concern of a customer over chemicals in baby food
• Allergy conditions and specific diet
• Perception of better organic tasting

As per the new market research study from Innovative Research and Products labeled “Branded Organic Baby Foods: New Developments, Global Industry & Market Analysis” the global market for organic infant food have reached and increased.

• Focused Health Advantages

For developing children nutrition is an important factor for fortified and baby foods. Accomplishing the good nutrition that assists the progressive needs of infants, through the pre-pubertal children, beginning from conception. Expectant mothers need increased levels of macronutrients and important micronutrients like choline, folic acid and vitamin K2. Infants in the early phase of life are mostly safeguarded by the improved nutritional content of either breast or formula milk. As babies are becoming toddlers, their activity level is increasing, carrying the new demands on micronutrient and calorie intake.

Conclusion:

The most important factors encouraging the child’s growth and development is nutrition. As the global demand for the nutrition of infant is continuing to grow, various notable trends are highlighted. In the market of infant formula safety and quality are the leading factors in developing markets like China, import approvals for larger brands, brand consolidation and regulation changes fuels the increasing demand that companies need to meet. In the market of baby food health benefitting high-quality organic options in functional packaging is the main factor to meet the demand of customer. On meeting the growing demands of the market need brand companies and strategic partners to develop the precise capabilities related to the adherence to strict quality standards, packaging innovation, organic certification and product.