Adroit Market Research - Industry Insights

Essentially gamification is an amalgamated mix of diverse elements that direct successful online marketing elements, steering optimum customer engagement for a particular service or product. Typically, gamification in recent times finds ample adoption across diverse industrial verticals for superlative consumer retention needs and branding.

Eying operational efficiency across diverse organizational needs such as marketing, human relations, financial planning and the like, gamification is witnessing multi industry adoption across verticals such as education, BFSI, healthcare, retail and e-commer

Essentially gamification is an amalgamated mix of diverse elements that direct successful online marketing elements, steering optimum customer engagement for a particular service or product. Typically, gamification in recent times finds ample adoption across diverse industrial verticals for superlative consumer retention needs and branding.

Eying operational efficiency across diverse organizational needs such as marketing, human relations, financial planning and the like, gamification is witnessing multi industry adoption across verticals such as education, BFSI, healthcare, retail and e-commerce amongst others.

Aspiring superlative workforce productivity, gamification tactics are becoming mainstream as educational tools that shape employee perception and behaviors for optimum productivity. On the back of rising mindfulness about the benefits of gamification and parallel technological innovations, global gamification market is en route sustainable growth in the coming years.

Online Businesses Emerge Frontline Adopters of Gamification to Pursue Improved Customer Experience

Online businesses are here to stay, more emphatically with fast digitization platforms and intrigues consumer belts who routinely engage in online buying for factors such as hassle free surfing and delivery, besides online transactions. In recent times, the online platform is nearing volatility with major disruptions, thus motivating brick and mortar format to gradually extend their online presence. To accurately optimize target audience, online businesses are deploying gamification to re-create business funnels. As end-use adoption of gamification as an essential marketing and engagement tool is gradually gaining momentum, it is likely that the global gamification market will soon witness major disruptions from both established players and new entrants alike.

Cloud-based Gamification Platform Likely to Witness Steadfast Adoption

Tedious, recitative, yet essential business functions such as services and support, soft skil development, awareness generation, feedback gathering, induction and training are undergoing major improvisation with steadfast adoption of gamification as it majorly boosts attention span and information retention amongst employees and customers alike. Thus, market participants in gamification industry are relentlessly improving user experience with novel technologies to remain primary choices.

From gamification becoming mainstream principle across industries, the next big leap is expected to manifest in cloud based applications to entice consumer participation, improve user experience and favorable sales trajectory. However, some of the concerns in gamification such as scalability and upgradation of modules have facilitated adoption of cloud based gamification. In this regard, gamification veterans are adhering to standard business strategies such as portfolio diversification, as well as inorganic tactics such as M&A to sustain long term profits in global gamification market.

Avaya Seals Deal with Gamification Veteran Noble Systems to Up Avaya IX Contact Center Platform

In this light, Avaya Holdings Corp a global communication solutions expert has announced its successful long term partnership with Noble Systems, best known for its workforce engagement and contact center platforms.

The partnership is likely to improve Avaya IX Contact Center platform with the addition of novel tools and improved cloud and on-premise gamification modules targeting better consumer engagement and data analytics that favor automation and customer contact and service functions. The deal is envisioned to earn Avaya with thoroughly satisfied global clientele experiencing enhanced customer experience, besides positioning Noble Systems atop the growth trajectory in global gamification space.

Insurance Gamification is the Next Leap in Fintech, Targeting Millennial Concerns of Self Services

BFSI is a highly volatile sector and is witness to massive technology integration harnessing fintech capabilities. Insurance is essentially a long established fringe that harps on modernization for superlative customer communications. With digitization becoming the norm in finances, insurance sector is fast embracing gamification as it is touted as a massive game changer in cloud based services.

In insurance sector, companies are fast adopting new customer engagement models such as gamified links instead of traditional marketing collaterals. Situation based interactive activities involving property purchase transactions and the like are thoroughly customized for customer prospects and based on the customer's response, virtual agents are generated to aid transaction deals. Thoroughly designed game mechanics such as virtual pop-ups, action plans, and the like are incorporated to deliver intense user experience.

Slice Mind Affirms Launch of Four Layered AI-based Insurance Program

Several insurance companies such as Slice Mind Services that pioneers in on-demand insurance services has affirmed the launch of its first AI mediated four layered services comprising industry volatility and risk analysis, fraud prevention, geographic risks as well as cyber risk modelling that allows insurance companies to entail gamification for seamless client communication and cyber-attack risks. The development is a notable one, believed to manifest growth in gamification market catering insurance industry.

Gamification is highly inclusive and is widely present across a range of healthcare products. With growing health concerns and sky rocketing medical aid prices, health insurance becomes integral. In a recent development, digital health platform Dacadoo has recently partnered with Daman Health Insurance to launch a gamified mobile app that monitors physical activities such as walking promoting wellbeing amongst users. Features such as user convenience and competition are essential user targeted features customized on Daman Tamshi geolocation app, augmenting features such as gamified tools, rewards, and level enhancers to encourage optimistic adoption. 

India Based On-Demand Provider Zee5 Partners with Edutech Start-Up to Promote Gamified Education

One of the fastest growing applications of gamification is proliferating e-learning industry. As OTT (Over the top) media services and streaming solutions are witnessing immense growth, the merging countries are also initiating new business models for on-demand learning platforms, as learning apps become more popular amongst next gen populace. In this light, video on-demand provider Zee 5 has recently entered into a long term commitment with edutech player Eduauraa. The team is envisioned to offer high quality education content to promote purposeful content amongst young learners, thus addressing their specific learning needs with modernized approach via gamification. The development is a promising step ahead in growth roadmap for global gamification market.

Further, as English learning platforms are witnessing their moment of glory across countries such as India, gamification is the next big disruption targeting seamless learning experience. English learning app has recently included gamification features such as rewards on lesson completion to encourage quick grasping. SO the English learning app Enguru includes diverse self-learning modules and live classes, propagated through interactive gamification tools.