Adroit Market Research - Industry Insights

Fitness equipment is the subcategory of the bigger sporting goods sector. It is devices or apparatus used through physical activity to improve the conditioning effects or strength of the exercise by offering adjustable or fixed amounts of resistance, or improve the outcome or experience of exercise routine.

Fitness equipment comprises of the items like elliptical trainers, weight machines, free weights and treadmills. Fitness equipment is basically made of carbon steel, aluminum or the other metal alloy. These metals are chosen as they both are durable and light. As manufacturing of the exercise bike, for instance, starts with the production of the bike frame from the carbon steel

Fitness equipment is the subcategory of the bigger sporting goods sector. It is devices or apparatus used through physical activity to improve the conditioning effects or strength of the exercise by offering adjustable or fixed amounts of resistance, or improve the outcome or experience of exercise routine.

Fitness equipment comprises of the items like elliptical trainers, weight machines, free weights and treadmills. Fitness equipment is basically made of carbon steel, aluminum or the other metal alloy. These metals are chosen as they both are durable and light. As manufacturing of the exercise bike, for instance, starts with the production of the bike frame from the carbon steel, aluminum or other metal alloy. However, frame is then coated with powder and paint to create the attractive and durable finish. As structural elements need rubber, plastic or metal and produced by lay-up, roll wrapping, injection molding or the same procedures. Although, several parts are attached to flywheels, handrails, pedal straps, cranks, wheels and drive belts. Metal brackets or epoxy adhesives and screws are being used for the step. However, control panels with liquid crystal displays are added.

Rise in the interest in physical, fitness and health well-being is encouraging the important growth across the world in market of all types of equipment and products used in sports and the other recreational activities. However, informed customers and professional athletes are progressively looking for information related to the durability and performance features of separate products selecting the products meeting their expectations and needs. In the dynamic market, producers of leisure and sports equipment are not projected to make sure that the products are meeting the terms with appropriate safety standards and requirements are substantiating the precise claims about the performance of product.

Many types of sports, leisure and fitness equipment are projected to the meet the needs for electrical and functional safety before granting the access to many markets. Moreover, for testing the agreement with the regulatory requirements, manufacturers are choosing to question their products to durability and performance testing for providing consumers with information on the products performing under the actual conditions. In conclusion, many of the retailers are needing the additional product testing and assessment of supply chain as per the process of product procurement.

However, durability, diversity and quality of gym equipment are the advantages of purchasing and utilizing the high-quality machines. Thus, the manufacturers of the top-rated gym equipment brands are taking into the account of several exercise styles and functioning of human body while building and enhancing the equipment. As it is becoming familiar with other brands of exercise equipment finding about which product will work best for the fitness and health goals.

Nowadays, e-commerce is also playing the major role in the health and fitness. Although, there is the launch of eCommerce website of E-dreamz is for fun and the innovative new partner- Carolina Fitness Equipment. Carolina Fitness Equipment is the rapidly - growing business concentrating on the selling and purchasing new, utilized and the fitness equipment of gym-quality, with the other strong fitness-oriented services such as equipment refurbishment, set-up & delivery and gym planning. E-dreamz is enthusiastic for the prospect to be the part of the story of success.

Purposes & Features

However, Carolina Fitness Equipment website is the fully-featured inventory management tool, eCommerce website and the fulfillment of back-end.

As custom-designed of CFE website is highlighting the products, educating consumers on the CFE’s complete service and identity offerings and providing the lively, easy to use interface for selecting & browsing the critical equipment. Thus, the feel and look are conveying the sense of intensity and power coming with CFE’s merchandise and branding.

With the active rollovers, strong imagery, and the mobile-friendly layout and fast-loading to capture that sense of purpose and strength. This is developing the innovative customer tools such as Idea Board allowing consumers to organize and plan full gym equipment for assisting consumers engage with CFE’s products and improve the experience of shopping. However, on the administrative back-end, are heavily customizing Echo by E-dreamz CMS for supporting the complex products of CFE’s, exclusive fulfillment & shipping needs and the salesforce integration.

Solution & Challenges

Data of Product

In the case of eCommerce websites of enterprise-level, CFE’s data of product is very complex. With the variation of configurable items, several actionable attributes to define, bundled sets and stipulate the positive products are presented for widely modifying the Data Pump import tool for developing the formats that are manageable and understandable. Eventually, on being able to generate the process allowing easy export of the product data from Salesforce, one-click uploads and manipulation in the systems necessary structure are importing several items in the database of website by spreadsheets.

Integration of Salesforce

On programming the direct integration with the Salesforce’s API for posting the real-time order data from the admin of website to Salesforce for fulfillment & processing. In addition, a routine to sync the inventory counts for items within Salesforce and schedule on website. CFE’s Salesforce environment is organized with the other third party salesforce extensions and the add-ons on altering the fundamental/ base data sets documenting in the integration guide of Salesforce API. Intrinsically, there is the need of trial & error and research to make sure that CFE’s data is made in their systems the way needing for business.

Digital Marketing

The full suite of digital marketing is being provided for the services of CFE. With the help of enthusiastic, retainer-based relationship are partnered with CFE helping to promote the brand and growth of the sales. With the help of initial concentration on the acquisition of customer, retention & education, blending in the efforts in the automation of marketing, management of social media, content SEO, email marketing and paid advertising to affect their target audience on all the channels. With the help of hard tracking and reporting tools, are making the decisions of data-guiding that augment the marketing dollar that is spent by CFE for determined returns.

Functionality of Multi-Store

The Echo by the website platform of E-dreamz are configured for assisting the number of multi-site or multi-store set-ups. As CFE are running with the distinctly branded domain for the Strencor line of products. On using the multistore application, individual is able to offer the distinctive and innovative front-end for the Strencor website managed through the back-end as the initial website for making the convenient product set-up, instruct reporting and tracking and the complete administration by the web properties.