Adroit Market Research - Industry Insights

Over the last few years, the trend of online food ordering has been rising with a fast pace. Growing penetration of interconnections and smartphones offers an opportunity to get the food delivered quickly and conveniently. Online food delivery provides a large number of food items available at consumer’s doorstep. Furthermore, online food delivery offers a huge number of benefits for food service suppliers as well. The major advantages of online food delivery include improved accuracy of online orders, improved convenience for the guest, easier order processing, etc. In addition, online food ordering can also offer food service providers along with major consumer information which c

Over the last few years, the trend of online food ordering has been rising with a fast pace. Growing penetration of interconnections and smartphones offers an opportunity to get the food delivered quickly and conveniently. Online food delivery provides a large number of food items available at consumer’s doorstep. Furthermore, online food delivery offers a huge number of benefits for food service suppliers as well. The major advantages of online food delivery include improved accuracy of online orders, improved convenience for the guest, easier order processing, etc. In addition, online food ordering can also offer food service providers along with major consumer information which can be useful for creating promotional schemes, such as targeted promotions designed to make off-peak demand, targeted at specific customer segments, and several couponing strategies. The online food delivery system is the fastest growing marketing strategy for a number of business people, to get more profits.

Why people prefer online food delivery?

Nowadays, life is getting busier with each passing moment; specifically in the surrounding & metropolitan areas. To keep with the busy schedule, people need reliable, quick, and anytime-anywhere assist for several day-to-day tasks.

• It is easier for consumers to visit a single market website or they can install the app rather than installing apps or visiting websites of each restaurant chain in the surrounding area. To get some perception, imagine downloading apps of various online retailers on your smartphone instead of one single Amazon app.
• With a market, consumers have a number of options and it becomes easier to discover all the cuisines & restaurants available in the area.

Online food ordering trends:

Several food delivery vendors such as Grubhub, Deliveries, Just Eat, and UberEats, have obtained huge market share along with marketing rewards and curious innovations. To endure the competition and keep up with shifting consumer demands, food delivery vendors should mind the modern trends and technological developments.

Here are the top food delivery service trends to be aware of:

• Millennials as major drivers

Millennials are the most important audience of food delivery services as they occupy the highest share of their funds on prepared food as compared to other generations. With higher spending power, however, Millennials have more requirements: effortless ordering, one-step checkout, instant delivery, gamification, and more.

• New delivery channels

Near about 63% Americans abandon takeout online orders if they have an unpleasant consumer experience, and around 55% of the U.S. adults want simpler online ordering system. For that, the food delivery platforms should simplify the ordering process and let consumers place orders through all possible channels such as virtual assistance, social media, cars, smart devices, and others.

• Newest Delivery Options

Food delivery industries are no longer restricted to the labor force. They can significantly speed up delivery and lesser operational costs by using drones, robots, and even parachutes.

• Embracing new functions

A number of food delivery services have concentrated on special functions. As proprietor of a food delivery trade, you should focus on the new niches which are gaining traction, comprising fighting food waste, virtual kitchens, and pet food.

• Augmented & virtual reality

Virtual Reality (VR) and Augmented Reality (AR) have become magical sticks for new consumers to several food delivery services. Industries use AR to refresh their marketing experience, improve brand awareness, gain sales, and hold virtual training for employees.

• Crypto food orders

The rise in blockchain technology has brought a novel service function: crypto food orders. Consumers across the world can order any type of takeaway with cryptocurrencies. Some food delivery companies support crypto payments: Takeaway.com, Feastly, Papa John’s Pizza, Lobster Gram, and Levy Restaurants. The use of cryptocurrencies for online food orders, businesses can eradicate fraudulent activities and improve the complete food ordering experience. Consumers are not limited to a specific payment option and can pay for their online orders even with fairly unknown cryptocurrencies.

• Big Data

Big data is aiding to transform food delivery facilities and make them as effective as possible. Food owners collect and examine the huge scope of data containing:

• Road traffic
• The influence of temperature on food
• Impact of market trends on consumption
• Consumer purchasing history
• Reviews on social media
• Posts consumer share on social media

Benefits of food delivery services

• Customer satisfaction: Since consumers need not take risks of going outside, or stand in lines, they can explore cuisines like Indian, Thai, or Chinese Takeaway delivery. This also inclines the consumers to fit their budget while ordering, by decreasing the travelling expenses and other redundant taxes.
• Easy trade for Restaurants: Food point app help promote new businesses. Also, consumers can search for Dining Restaurants Nearby.
• No bothersome works: The traditional way of food ordering through phone calls comprised a number of problems such telephonic errors, language barrier and general communication problems. Due to such activities, food ordering can go false. But currently, because of online food delivery ordering, all the above problems are solved.
• Easier trade for Restaurants Facilities: Consumers will be happy about the facilities or services provided by the Restaurant owners. Currently, Pizza, Sushi Delivery Online Orders are in demand and are likely to have a fast conversion rate.
• Easy Maintenance: With the organized posts of Indian, Chinese, and Thai Food Restaurant menu online, there is no need to get paper receipts in case of updating the rates, further Items and other cases. Similarly, consumers can compare the services and price provided by several food points.